Hill: International Business 10th Edition: Competing in the Global Marketplace

Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W. L. Hill, sets the standard. Hill draws upon his experience to deliver a complete solution-print and digital—for instructors & students by being:

• Integrated - Progression of Topics
• Application Rich - Strong on Strategy
• Current - Thought Provoking
• Relevant - Actual Practice of International Business

Contents

Part One-Introduction and Overview

• Chapter 1: Globalization Case: Who Makes the Apple iPhone? 

Part Two-Country Differences

• Chapter 2: National Differences in Political Economy Chapter 3: Political Economy and Economic Development 
• Chapter 4: Differences in Culture 
• Chapter 5: Ethics in International Business 
• Case: Siemens Bribery Scandal 
• Case: Disaster in Bangladesh 
• Case: Knights Apparel 
• Case: Japan’s Economic Malaise 
• Case: Indonesia: The Next Asian Giant? 

Part Three-The Global Trade and Investment Environment

• Chapter 6: International Trade Theory
• Chapter 7: The Political Economy of International Trade
• Chapter 8: Foreign Direct Investment
• Chapter 9: Regional Economic Integration
• Case: Legal Outsourcing 
• Case: The Global Financial Crisis and Protectionism
• Case: NAFTA and Mexican Trucking 
• Case: The Rise of the Indian Automobile Industry 
• Case: Logitech

Part Four-The Global Monetary System

• Chapter 10: The Foreign Exchange Market
• Chapter 11: The International Monetary System
• Chapter 12: The Global Capital Market
• Case: South Korean Currency Crisis 
• Case: Russian Ruble Crisis
• Case: Caterpillar: Competing in a World of Fluctuating Currencies 

Part Five-The Strategy and Structure of International Business

• Chapter 13: The Strategy of International Business
• Chapter 14: The Organization of International Business
• Chapter 15: Entry Strategy and Strategic Alliances
• Case: The Evolving Strategy of IBM 
• Case: IKEA in 2013 Case: General Electric’s Joint Ventures Case: The Globalization of Starbucks Case: Coca-Cola’s Strategy

Part Six-Business Operations

• Chapter 16: Exporting, Importing, and Countertrade
• Chapter 17: Production, Outsourcing, and Logistics
• Chapter 18: Global Marketing and R&D
• Chapter 19: Global Human Resource Management
• Chapter 20: Accounting and Finance in the International Business
• Case: Brazil’s Gol Airlines 
• Case: Staffing Policy at AstraZeneca

About the Author

• Charles Hill received his Ph.D. in industrial organization economics from the University of Manchester’s Institute of Science and Technology. He has received numerous awards for teaching excellence in both the undergraduate, MBA, and executive MBA programs at the University of Washington.

Book Details

• Hardcover: 702 pages
• Publisher: McGraw-Hill/Irwin; 10 edition (©2014)
• Language: English
• ISBN-10: 007811277X
• ISBN-13: 978-0078112775
• Product Dimensions: 8.5 x 1.2 x 11.1 inches
• List Price: $290.33

Satzinger: Systems Analysis and Design in a Changing World 7th Edition

Refined and streamlined, SYSTEMS ANALYSIS AND DESIGN IN A CHANGING WORLD, 7E helps students develop the conceptual, technical, and managerial foundations for systems analysis design and implementation as well as project management principles for systems development. Using case driven techniques, the succinct 14-chapter text focuses on content that is key for success in today's systems analysis and design. The authors use a highly effective presentation to teach both traditional (structured) and object-oriented (OO) approaches to systems analysis and design. 

The book highlights use cases, use diagrams, and use case descriptions required for a modeling approach, while demonstrating their application to traditional, web development, object-oriented, and service-oriented architecture approaches. The Seventh Edition's refined sequence of topics makes it easier to read and understand than ever. Regrouped analysis and design chapters provide more flexibility in course organization. Enabling students to apply what they learn as they go, the text's running cases have been completely updated, and now include a stronger focus on connectivity in applications. In addition, each new copy of the text includes 60-day trial versions of Microsoft® Project 2013 Professional and Microsoft® Visio 2013, giving your students hands-on experience with powerful software like professionals use.

Key Features

• Trial Version of Microsoft® Project 2013 Professional Provides Students With Valuable Hands-On Experience. Each new copy of SYSTEMS ANALYSIS AND DESIGN IN A CHANGING WORLD, 7E includes a 60-day trial version of Microsoft Project 2013 Professional, giving your students personal experience with this powerful software application.
• Trial Version of Microsoft® Visio 2013 Gives Students Firsthand Experience In Developing Readable and Useful Models. Each new copy of the text also includes a 60-day trial version of Microsoft Visio 2013, giving your students an opportunity to put this versatile software application into practice for themselves.
• Hands-On Practice with Proven Exercises Sharpens Student Skills. Each chapter weaves practical application into every section, enabling your students to immediately put what they learn into practice. Thoroughly tested exercises at the end of each chapter further reinforce the concepts and skills students are learning.

New to This Edition

• Refined Sequence of Topics: Creating a text that is more student friendly than ever, the authors have refined the Seventh Edition's organization, creating a more streamlined and integrated flow of topics. The refinement makes the learning process smoother and more connected—ultimately resulting in a text that is easier to read and understand.
• Reorganization of Analysis and Design Chapters: All the analysis chapters are combined into Part Two, while all fundamental design chapters are combined into a coherent whole in Part Three. University courses that include only the fundamentals of design—and not the more advanced OO design topics—will find this organization easier to work with. The advanced OO design chapters are also integrated together to provide comprehensive coverage and a smooth transition from fundamentals to advanced topics. This organization provides tremendous flexibility in course organization.
• New Trends Integrated Throughout: Because innovations in development methodologies in the industry are becoming more mature, the authors now integrate them into the main body of the materials instead of pulling them together in a separate chapter at the end of the book.
• Enhanced Treatment of Design and Implementation Using Components: Reflecting new industry trends, the Systems Design and Deployment topics have been reworked. In real-world practice, the development of new systems is migrating more and more to combinations of existing components and plugins with new software. This is occurring in all system development including both commercially purchased software and open-source software—and is fully addressed in the Seventh Edition.
• Updated Running Cases: Completely up-to-date with today's technological environment, the running cases that provide continuity of problem sets and projects have been thoroughly revised and now include more focus on connectivity in applications.

Contents

• 1. From Beginning to End: An Overview of Systems Analysis and Design.
• 2. Investigating System Requirements.
• 3. Identifying Use Cases.
• 4. Domain Modeling.
• 5. Use Case Modeling.
• 6. Foundations for Systems Design.
• 7. Defining the System Architecture.
• 8. Designing the User Interface.
• 9. Designing the Database.
• 10. Approaches to Systems Development.
• 11. Project Planning and Project Management.
• 12. Object-Oriented Design: Principles.
• 13. Object-Oriented Design: Use Case Realization.
• 14. Deploying the New System.
• Online Chapters to Supplement Textbook:
• A. The Role of the Systems Analyst.
• B. The Traditional Approach to Requirements.
• C. Project Management Techniques.

About the Authors

• John Satzinger is a Professor in the Computer Information Systems department at Missouri State University. With teaching and research experience at leading CIS and MIS university programs since 1991, Dr. Satzinger provides a strong managerial focus and powerful vision for this text. His interests and specialties include systems analysis and design, graphical user interface design, object-oriented development, and database and client-server development. He earned his MBA from Cal Poly University and his Ph.D. from the Claremont Graduate University.
• Robert Jackson is a retired member of the faculty of the Information Systems Department at Brigham Young University. He has researched, published, and taught in the areas of object-oriented systems development, e-commerce, Web systems, project management, and information systems education. Bringing a wealth of real-world business experience and technical expertise to this book, Dr. Jackson is currently self-employed as a principal in several new e-commerce ventures, where he practices firsthand the analysis, design, and business principles presented in the Seventh Edition. He received his Ph.D. in Computer Science from Brigham Young University.
• Stephen Burd is an Associate Professor at the University of New Mexico, where he has been teaching courses in management information systems, networks, databases, and hardware/software since 1984. The author of more than seven top-selling textbooks for Course Technology and Cengage Learning, Dr. Burd brings significant strengths and industry knowledge to this text. He received his B.A. and M.A. from the University of Baltimore and his Ph.D. from Purdue University.

Book Details

• Hardcover: 512 pages
• Publisher: Cengage Learning; 7 edition (© 2016 | Published)
• Language: English
• ISBN-10: 1305117204
• ISBN-13: 978-1305117204
• Product Dimensions: 7.4 x 0.8 x 9.7 inches
• List Price: $290.95

Leonard: The Liberated CEO: The 9-Step Program to Running a Better Business so it Doesn't Run You

Achieve a better work/life balance with the innovative approach outlined here.

Author Scott Leonard is a successful business professional who adapted his business to allow him to achieve his goals and live his dreams now—while still working in the business he loves. His experience is an inspiring example of extreme work-life empowerment that can help you whether you're the owner of a business or just want more freedom and flexibility in your career. Now, in The Liberated CEO, Leonard shares his story and strategies with you.

In The Liberated CEO, he turns the conventional portrait of the 24/7 entrepreneur as multi-tasking control freak on its head by using strategies that unshackle individuals from the "daily grind," inspiring you to perform your responsibilities on your own terms and schedules. In addition to giving the individual more freedom, the benefits of The Liberated CEO principles will increase the success, profitability, operational efficiency, and, ultimately, the enterprise value of any business.

Engaging and accessible, The Liberated CEO is about developing a business model that empowers business owners and key executives to perform—and live—at the highest level.

Key Features

• Contains advice, analysis, and personal stories that shows how to grow a healthier and more sustainable company that doesn’t demand your absolute attention.
• Explains how to implement an innovative business model that empowers business owners and key executives to perform at the highest level.
• The principles highlighted here are in sync with today's technology that allows people to have a better work-life balance.

Contents

• Introduction Setting Free the CEO (Why a Business is Like a Bowline Knot)
• Smashing the Service Ceiling
• Living Proof
• Chapter 1 Chart Your Rhumb Line (Plotting a Three-Dimensional Vision)  
• Chapter 2 Know Your Peak Zone
• Chapter 3 Smart Sourcing: Hire the Best—Outsource the Rest
• Chapter 4 Give Your Crew Preflight Checklists
• Chapter 5 How to Build a Service Brand (It’s Not About You)
• Chapter 6 Break the Service Ceiling with Systematic Customization
• Chapter 7 Keeping a Loyal Crew
• Chapter 8 Made to Sell: Changing the Watch
• Chapter 9 Become an Expert in Your Field
• Chapter 10 Afterword: Ready for the Next Peak
• APPENDIXES Liberated CEO Extras 
• Appendix A Notes and Observations from Our Three-Year Global Sailing Trip
• Appendix B Further Reading and Related Resources
• Index

About the Authors

• SCOTT A. LEONARD, CFP, is the founding partner of Navigoe, LLC, a leading, full-service wealth management and investment advisory firm. He has a degree in Economics from UCLA. Mr. Leonard has been an instructor at UCLA Extension, teaching courses in the financial planning certificate program. He was the Dean of the School of Investments for NAPFA University, and is a national speaker on topics addressing investments, wealth management and business best practices.

Book Details

• Hardcover: 208 pages
• Publisher: Wiley; 1 edition (c2014)
• Language: English
• ISBN-10: 1118653661
• ISBN-13: 978-1118653661
• Product Dimensions: 9.2 x 6.4 x 0.8 inches
• List Price: $27.95

Melvin: The Legal Environment of Business 2nd Edition: A Managerial Approach: Theory to Practice

This textbook emphasizes bridging the gap between understanding legal doctrines that impact the business environment and how business owners and managers use legal insight to limit liability and manage risk. Its distinct approach focuses on using teaching features, simulations, case studies, examples, and case law that is accessible and engaging because it is specifically tailored for business students.

Contents

UNIT ONE: Fundamentals of the Legal Environment of Business

• Chapter 1: Legal Foundations
• Definitions and Classifications of Law
• Jurisprudence and Theories of Law
• Understanding Law in a Global Context
• Chapter 2: Business and the Constitution
• Overview and Importance of the U.S. Constitution
• Applying Constitutional Protections to Business
• Due Process
• Chapter 3: The American Judicial System, Jurisdiction and Venue
• Role of the Judiciary in Public Policy and Government
• Types and Roles of Courts
• How the Law Develops in the Court System
• Jurisdiction and Venue in Business Planning
• Chapter 4: Resolving Disputes: Litigation and Alternative Dispute Resolution Options
• Overview of Dispute Resolution Fundamentals
• Phase of Litigation and Trial Process
• Alternatives to Litigation
• Chapter 5: Business, Societal and Ethical Contexts of Law
• Overview of Business Ethics
• Primary and Secondary Stakeholders
• Corporate Social Responsibility in a Market Economy
• Legal Regulation verses Ethical Obligations
• Ethical Decision-Making and Manager Dilemmas

UNIT TWO: Law and Commerce

• Chapter 6: Overview and Formation of Contracts
• Historical Basis and Function of a Contract
• Definition and Types of Contracts
• Sources of Law
• Forming a Contract: Agreement, Consideration and the Statute of Frauds
• Defenses to Formation: Capacity, Legality and Genuineness of Assent
• Chapter 7: Contract Performance: Conditions, Breach and Remedies
• Nature and Effect of Conditions
• Good faith Performance and Discharge
• Breach of Contract and Anticipatory Repudiation
• Remedies
• Third Party Rights
• Chapter 8: Contracts for the Sale of Goods
• Introduction to UCC Article 2
• Formation of Sales Contracts
• Statute of Frauds
• Title and Risk of Loss
• Breach and Remedies
• International Sales of Goods
• Chapter 9: Torts and Product Liability
• Tort Law: Introduction, Purpose and Applicability to Business
• Intentional and Competition Torts
• Negligence and its Defenses
• Alternate Liability Theories: Product Liability and UCC Warranties
• Business Law Simulation for Managers #1: Restrictive Covenants in Contracts
• Neurology Associates, LLP v. Elizabeth Blackwell, M.D.

UNIT THREE: Regulation in the Workplace

• Chapter 10: Agency and Employment Relationships
• Agency as a Factor in Business Planning
• Agency Relationships: Creation and Termination
• Liability for Principals and Agents
• Fiduciary Duty of Agents
• Overview of At-will verses Contract Employee
• Implied Contracts and Employee Handbooks
• Chapter 11: Employment Regulation and Labor Law
• Labor Unions and Collective Bargaining
• Rights of Non-Union Employees
• Unfair Labor Practices
• Employee Well-being: Protections and Benefits Under Federal and State Laws
• OSHA and Prevention of Workplace Accidents
• Chapter 12: Employment Discrimination
• Origins of Federal Ant-discrimination Laws
• Title VII of the Civil Rights Act
• Protected Class Membership
• Discrimination Theories and Defenses
• Other Anti-Discrimination Laws: Age and Disability
• Business Law Simulation for Managers #2: Employment Discrimination
• Falstaff v. Revere Furniture Company

UNIT FOUR: Business Entities, Securities Regulation and Corporate Governance

• Chapter 13: Choice of Business Entity, Sole Proprietorships and Partnerships
• Choosing a Business Entity and Business Planning Objectives
• Sole Proprietorships
• General and Limited Partnerships
• Fiduciary Duties of Partners
• Chapter 14: Limited Liability Partnerships, Limited Liability Companies and Other Business Arrangements
• Hybrid Form of Entity
• Limited Liability Company
• Limited Liability Partnership
• Franchises
• Business Trusts
• Chapter 15: Corporations
• Corporation as a Legal Entity and Categories of Corporations
• Limited Liability and Piercing the Corporate Veil
• Corporate Structure
• Fiduciary Duties of Officers, Directors and Controlling Shareholders
• Business Judgment Rule
• Shareholder suits
• Chapter 16: Regulation of Securities, Corporate Governance and Financial Markets
• Overview of the Securities Market
• Securities Defined
• Categories of Securities
• Federal Regulation of Securities
• The Securities and Exchange Commission
• Exemptions
• Fraud and Insider Trading Under Rule 10(b)
• State Blue Sky Laws
• Regulation of Corporate Governance and Financial Markets
• Sarbanes-Oxley Fundamentals
• Regulation of Financial Corporations and TARP

UNIT FIVE: Regulatory Environment of Business

• Chapter 17: Administrative Law
• Administrative Agencies
• Administrative Oversight
• Administrative Process
• Court Challenges
• Chapter 18: Environmental Law
• How Environmental Regulation Impacts Business
• Federal and State Regulatory and Clean Up Schemes
• Enforcement of Environmental Laws and the Role of Watchdog Groups
• Regulation of Air
• Regulation of Water
• Regulation of Solid Waste and Hazardous Materials
• Chapter 19: Antitrust and Regulation of Competition
• Restraint of Trade defined
• Horizontal and Vertical Restraints
• Federal Statutes Regulating Restraint
• Enforcement
• Chapter 20: Creditors' Rights and Bankruptcy
• The Federal Bankruptcy Code and Business
• Individual Options for Bankruptcy
• Corporation Options for Bankruptcy
• Alternatives to Bankruptcy
• Statutory Protections for Debtors
• Chapter 21: Consumer Protection Law
• Unfair or Deceptive Sales and Advertising Practices
• Product Quality and Functionality
• State Consumer Protection Laws
• Regulations on Credit Contracts and Debt Collection
• Chapter 22: Criminal Law and Procedure in Business
• Overview of Criminal Law and Procedure
• Liability for Business Crimes: Officers and Managers
• Defenses to Corporate Criminal Liability
• Procedural Rights in Criminal Cases
• Chapter 23: Personal Property, Real Property and Land Use Law
• Fundamentals of Ownership, Property Law and its Importance in Business
• Real Property verses Personal Property
• Public Control of Private Land Use and Ownership
• Chapter 24: Intellectual Property
• Overview of Intellectual Property Protections
• Trade Secret Law and other Information Protections
• Trademarks, Service marks and Trade dress
• Copyrights
• Patents
• Enforcing Intellectual Property Rights Abroad
• Chapter 25: International Law and Global Commerce
• Sources of International Law
• National Legal Systems
• Protections of International Competition and Trade
• International Courts and Dispute Resolution
• Understanding the Relationship Between U.S. Law and International Law
• Differences in Public Policy Objectives: Antitrust, the EU and Microsoft
• Business Law Simulation for Managers #3: Trademark Law in Cyberspace
• Cool Runnings v. Big Buy.com
• Capstone Case Study – The Odwalla Juice Company Crisis
• Capstone Case Study – The McDonald's Game Piece Scandal

Appendices:

• A) A Business Student's Guide to Understanding Cases and Finding the Law
• B) The Constitution of the United State of America
• C) Excerpts from the Uniform Commercial Code
• D) Excerpts from the Sarbanes-Oxley Act of 2002

Book Details

• Hardcover: 864 pages
• Publisher: McGraw-Hill/Irwin; 2 edition (c2014)
• Language: English
• ISBN-10: 0078023807
• ISBN-13: 978-0078023804
• Product Dimensions: 10.1 x 8.1 x 1.3 inches
• List Price: $281.33

Kristiansen: Building a Better Business Using the Lego Serious Play Method

Unleash innovation potential with creative, serious play.

Building a Better Business Using the LEGO SERIOUS PLAY Method delivers a creative approach to enhancing innovation and improving business performance, with the focus on unleashing play. Written by the two original Master Trainers for LEGO SERIOUS PLAY (LSP), the book outlines how LSP can develop teams, people, relationships and business . Based on the merging of play with organizational development, systems thinking and strategy development, LSP can foster improved meetings, faster innovation processes, team growth, and better communication.

The belief that everyone intends to "do good" and has the potential to do it is at the heart of LSP. The method nurtures the idea that everyone in an organization can contribute to discussions and outcomes. Building with LEGO bricks is a type of creative play that triggers a different kind of thought process, unleashing imagination and potential that is frequently untapped by the logical mind. The book explains this hands-on, minds-on approach, and discusses the theory as well as the practical implementation of LSP.

Topics include:

• Observation of internal and external interaction dynamics.
• Fostering a free and honest exchange of opinions.
• Suspending hierarchy for better, more effective communication.
• Facilitating change by encouraging exploration.

The LEGO SERIOUS PLAY method is employed by start-ups and multinational corporations alike to maximize synergy among teams and throughout organizations. For leaders looking to boost effectiveness and see better results, Building a Better Business Using the LEGO SERIOUS PLAY Method is a comprehensive introduction to this creative management technique.

Contents

• Introduction—The Journey!

PART I The LEGO SERIOUS PLAY Territory

• 1 The Need for Building Better Businesses
• 2 The LEGO Brick
• 3 Defining Serious Play
• 4 The LEGO SERIOUS PLAY Method
• 5 Contemplating the LEGO SERIOUS PLAY Territory

PART II LEGO SERIOUS PLAY: The Science Platform

• 6 Building Knowledge—Giving Your Mind a Hand
• 7 Neuroscience—Understanding the Builder’s Mind
• 8 Flow—The Joy of Effective Learning
• 9 Imagination—Seeing What Is Not
• 10 Play Is about Process

PART III LEGO SERIOUS PLAY at Work

• 11 LEGO SERIOUS PLAY at Work in Business
• 12 LEGO SERIOUS PLAY at Work in the LEGO Company
• 13 LEGO SERIOUS PLAY at Work outside Business
• 14 Contemplating LEGO SERIOUS PLAY at Work
• 15 Pushing the Boundaries with LEGO SERIOUS PLAY
• Notes
• Index

About the Authors

• Per Kristiansen is owner and partner at Trivium. Previously, Per was the global head for the LEGO SERIOUS PLAY business unit in LEGO. He is a master trainer of the LEGO SERIOUS PLAY methodology, and also serves on the board of Bonding, a global training company.
• Robert Rasmussen is co-principal for Rasmussen Consulting in the United States and in Denmark and is on the advisory board for Rasmussen Consulting in Japan and Singapore. Robert is the main architect and a master trainer of the LEGO SERIOUS PLAY methodology.

Book Details

• Paperback: 240 pages
• Publisher: Wiley; 1 edition (c2014)
• Language: English
• ISBN-10: 1118832450
• ISBN-13: 978-1118832455
• Product Dimensions: 8 x 8 x 0.5 inches
• List Price: $27.00

Ferrell: Business Ethics 10th Edition: Ethical Decision Making & Cases

Packed with cases, exercises, simulations, and practice tests, the market-leading Business Ethics 10th Edition: Ethical Decision Making & Cases delivers an accessible, applied text that thoroughly covers the complex environment in which managers confront ethical decision making. Using a proven managerial framework, the authors address the overall concepts, processes, and best practices associated with successful business ethics programs--helping students see how ethics can be integrated into key strategic business decisions. The new edition has been completely revised and updated to include coverage of new legislation affecting business ethics, the most up-to-date examples, the best practices of high-profile organizations, and 20 original cases that are either new or updated. 

Available with CengageNOW™ online teaching and learning tools for the first time, Business Ethics 10th Edition: Ethical Decision Making & Cases gives students an abundance of opportunities to master text material through hands-on application.

Key Features

• The leading text on the market, this edition is renowned for its signature approach--teaching business ethics from a managerial/organizational perspective.
• Extremely timely, the text is completely revised and updated to reflect the latest in the global economic crisis. 
• Ensuring students get the most from the course, the text's rich pedagogical program includes Chapter Objectives, a Chapter Outline, a detailed Chapter Summary, and Check Your E.Q.
• The text is packed with real-world, hands-on applications--placing students in the role of decision maker. 
• An "Ethical Dilemma" at the opening of each chapter highlights a realistic situation and provides guided discussion questions on how the dilemma could be resolved. 
• Chapter-ending "Resolving Ethical Business Challenges" are minicases that give students an opportunity to put what they have learned into action as they use their critical-thinking skills to address realistic ethical issues.
• Role play cases in the Instructor's Resource Manual provide excellent culminating experiences to help students integrate concepts covered in the text.

New to This Edition

• CengageNOW™ online course management and learning system provides more control in less time and delivers better student outcomes. For instructors, it includes resources organized around lecturing, creating assignments, grading, quizzing, and tracking students' progress and performance. Students can use a Personalized Study diagnostic tool to determine areas that need more study focus.
• Chapter 10: Ethical Leadership.
• Chapter12: Sustainability: Ethical and Social Responsibility Dimensions.
• Debate Issues have been added to this edition, allowing students to challenge assumptions and consider different points of view.
• All 20 of the original cases in the tenth edition are either new or have been substantially updated by the authors.
• UPDATED Check Your E.Q. (Ethics Quotient) exercises that help students identify key concepts, initiate discussion, enhance problem-solving skills, and provide an opportunity for self-assessment.
• UPDATED "Ethical Dilemma" at the opening of each chapter highlights a realistic situation and provides guided discussion questions on how the dilemma could be resolved. Chapter-ending "Resolving Ethical Business Challenges" are minicases that give students an opportunity to put what they have learned into action as they use their critical-thinking skills to address realistic ethical issues.

Contents

Part I: AN OVERVIEW OF BUSINESS ETHICS.

• Chapter 1. The Importance of Business Ethics.
• Chapter 2. Stakeholder Relationships, Social Responsibility, and Corporate Governance.

Part II: ETHICAL ISSUES AND THE INSTITUTIONALIZATION OF BUSINESS ETHICS.

• 3. Emerging Business Ethics Issues.
• 4. The Institutionalization of Business Ethics.

Part III: THE DECISION-MAKING PROCESS.

• 5. Ethical Decision Making and Ethical Leadership.
• 6. Individual Factors: Moral Philosophies and Values.
• 7. Organizational Factors: The Role of Ethical Culture and Relationships.

Part IV: IMPLEMENTING BUSINESS ETHICS IN A GLOBAL ECONOMY.

• 8. Developing an Effective Ethics Program.
• 9. Managing and Controlling Ethics Programs.
• 10. Ethical Leadership.
• 11. Business Ethics in a Global Economy.
• 12. Sustainability: Ethical and Social Responsibility Dimensions

Part V: CASES.

• CASE 1. Monsanto Attempts to Balance Stakeholder Interests.
• CASE 2. Starbucks' Mission: Social Responsibility and Brand Strength.
• CASE 3. Walmart Manages Ethical and Compliance Challenges.
• CASE 4. Managing Risks in the Oil Industry.
• CASE 5. New Belgium Brewing: Ethical and Environmental Responsibility.
• CASE 6. National Collegiate Athletic Association: Football Compliance.
• CASE 7. Google: The Quest to Balance Privacy with Profits.
• CASE 8. Zappos: Delivering Happiness to Stakeholders.
• CASE 9. Enron: Questionable Accounting Leads to Collapse.
• CASE 10. Home Depot Implements Stakeholder Orientation.
• CASE 11. Frauds of the Century.
• CASE 12. Insider Trading at the Galleon Group.
• CASE 13. Whole Foods Strives to Be an Ethical Corporate Citizen.
• CASE 14. Apple Inc.'s Ethical Successes and Challenges.
• CASE 15. PepsiCo's Journey Toward an Ethical and Socially Responsible Culture.
• CASE 16. Recreational Equipment Incorporated (REI): A Responsible Retail Cooperative.
• CASE 17. Better Business Bureau: Protecting Consumers and Dealing with Organizational Ethics Challenges.
• CASE 18. Managing the Risks of Bribery in Global Business.
• CASE 19. Mattel Responds to Ethical Challenges.
• CASE 20. Best Buy Fights Against Electronic Waste.

About the Authors

• O. C. Ferrell (Ph.D., Louisiana State University) is a professor of marketing and Creative Enterprise Scholar in the Anderson School of Management, University of New Mexico. He recently served as the Bill Daniels Distinguished Professor of Business Ethics at the University of Wyoming and previously served as chair of the Colorado State University Marketing Department. He has also served on the faculties of the University of Memphis, Texas A&M University, and Illinois State University. Dr. Ferrell is a past president of the Academic Council of the American Marketing Association and chaired the AMA Ethics Committee, which developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet under his leadership. In addition, he is a former member of the Academy of Marketing Science Board of Governors and is the current AMS vice president of publications.
• John Fraedrich is the James J. Jannetides Professor of Business Ethics at Southern Illinois University at Carbondale. He also teaches on special assignments at universities abroad. Dr. Fraedrich has completed extensive research in the areas of marketing and ethics. His numerous articles have been published in the JOURNAL OF MACRO MARKETING, JOURNAL OF BUSINESS ETHICS, and many other journals. He received his B.S. from Brigham Young University, his M.S. from Texas A&M University, and his Ph.D. in marketing from Texas A&M University in 1988.
• Dr. Linda Ferrell (Ph.D. University of Memphis) is Professor of Marketing and Bill Daniels Professor of Business Ethics at the University of New Mexico. Dr. Ferrell has coauthored BUSINESS AND SOCIETY with O. C. Ferrell and Debbie M. Thorne and is co-author of BUSINESS IN A CHANGING WORLD with O.C. Ferrell and Geoff Hirt. She won the best paper award twice at the American Marketing Association's National Summer Educators Meeting and has published over 30 articles in Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Personal Selling & Sales Management, AMS Review, Journal of Strategic Marketing, Journal of Business Ethics, Case Research Journal, as well as others.

Book Details

• Paperback: 656 pages
• Publisher: Cengage Learning; 10 edition (© 2015 | Published)
• Language: English
• ISBN-10: 1285423712
• ISBN-13: 978-1285423715
• Product Dimensions: 1 x 7.1 x 8.9 inches
• List Price: $174.95

Smith: Learn Small Business Startup in 7 Days

The practical guide to learning the essentials of starting your own business in just one week.

Thinking about starting a business? Then Learn Small Business Startup in 7 Days is the book for you. Guiding you through the key aspects of getting a new business up and running, from a self assessment about whether you are really prepared, through to finance, marketing, and legal issues, highly sought-after small business commentator Heather Smith covers it all.

Carefully explaining everything you need to know to efficiently and effectively start a business, the book comprehensively covers the basics in 7 chapters, one for every day it will take you to get ready to leave the rat race and live your small business dream.

While running a small business allows you to turn your passion into your livelihood, it is also often very demanding on your time, your cash reserves, and your sanity. With this book in hand, you have everything you need to lay a solid foundation for small business success.

Key Features

• Covers everything you need to know to start and prosper as a small business owner.
• Helps you gauge whether running a small business is right for you.
• Offers expert advice from a highly-respected small-business specialist.

Contents

• Introduction
• Day 1: Are you ready to start a business?
• Day 2: Establishing your business
• Day 3: Getting professional advice
• Day 4: Marketing
• Day 5: Finances
• Day 6: People power
• Day 7: Launching your business
• Appendix A: Business plan template
• Appendix B: Business plan for Mulrenan Gardeners
• Appendix C: Resources
• Appendix D: Glossary
• Index

About the Authors

• Heather Smith is a sought-after small business expert who provides education, training and support to businesses across Australia, and helps them maximise their productivity and profitability. Heather is a popular speaker and media commentator on all things small business.

Book Details

• Paperback: 288 pages
• Publisher: Wrightbooks; 1 edition (c2013)
• Language: English
• ISBN-10: 0730378233
• ISBN-13: 978-0730378235
• Product Dimensions: 8.2 x 5.5 x 0.6 inches
• List Price: $29.95

Wheeler: The New ebay: The Official Guide to Buying, Selling, Running a Profitable Business

The only comprehensive, official guide to buying and earning money on eBay Australia.

Written by an eBay insider with more than ten years of experience with the company, The New eBay guides you through the very basics to the more complicated—from a brief history of eBay itself to simple site navigation to every complexity of buying and selling. Whether you just want to earn a few dollars on the side or turn your hobby into a full-time business, this book explains it all.

Written in clear, user-friendly language backed by simple step-by-step instructions and helpful screen grabs from the site, the book covers everything first-timers need to know and all the secrets experienced sellers wish they knew.

Perfect for every eBay user, from part-timers to serious sellers who want to build a profitable business, The New eBay is the ideal guide for anyone who wants to get the most out of the world's most popular shopping and selling site.

Key Features

• The first complete official guide for eBay Australia written by a company insider.
• Covers such topics as finding items and bidding on them, pricing and listing items for sale, accepting payments, tracking sales, logistics, customer service, and more.

Contents

• Introduction

Part I : Getting started

• 1 eBay basics

Part II : Finding and buying products

• 2 Searching for products
• 3 The search results page
• 4 Browsing for products
• 5 The View item page
• 6 Bidding on and buying products
• 7 Paying for an item
• 8 Keeping track of purchases in My eBay
• 9 Troubleshooting purchases
• Buying TOP 10

Part III : Selling a product (Basic selling)

• 10 An introduction to selling
• 11 Registering as an eBay seller
• 12 Listing an item for sale
• 13 Keeping track of listings using My eBay
• 14 Accepting payments
• 15 Postage and handling tips
• 16 Customer service
• 17 eBay’s selling fees
• 18 Troubleshooting for eBay sellers
• Basic selling TOP 10

Part IV : Planning your pro table eBay business (Advanced selling part I)

• 19 The foundations of a profi table business
• 20 Researching products, competitors and customers
• 21 Sourcing products to sell
• 22 Budgeting for profit
• 23 Setting up your business operations
• 24 Your eBay brand
• 25 Listing your products and managing inventory
• 26 Best match — visibility in eBay search
• 27 Opening a store and marketing options
• 28 eBay and PayPal fees
• Planning a business TOP 10

Part V : Running a successful eBay business (Advanced selling part II)

• 29 Managing sales and customers
• 30 Accepting and tracking payments
• 31 Shipping and packaging
• 32 Reporting
• 33 Troubleshooting for eBay businesses
• Running a business TOP 10
• Conclusion
• Appendix: Creating a complete business plan
• Index

About the Authors

• Todd Alexander has been working for eBay for over 10 years and is currently the Director of Onsite Search. Through his workshops and his best-selling pocket guides, he has trained tens of thousands of people throughout the Asia–Pacific region to get the most out of eBay.

Book Details

• Paperback: 296 pages
• Publisher: Wiley; 1 edition (c2013)
• Language: English
• ISBN-10: 1118588533
• ISBN-13: 978-1118588536
• Product Dimensions: 9 x 6.1 x 0.8 inches
• List Price: $24.95

Mariotti: Entrepreneurship 3rd Edition: Starting & Operating a Small Business

Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.

Key Features

• Builds on the authors' expertise.
• Bases material on a proven innovative curriculum.
• Incorporates business plan practice and business plan sections.
• Includes two types of software (Business Plan Pro and BizBuilder software).
• Offer students a chance to analyze both short and long case studies and examine common business problems.
• Gives insights into the business practices of successful entrepreneurs.
• Presents information regarding company practices, statistics, and applications.
• Contains insights or advice to help students prepare a business plan or manage an enterprise.
• Illustrates concerns specific to International entrepreneurs.
• Offers innovative Learning Portfolio sections that emphasize application.

New to This Edition

• New! Fully updated in this edition to include:
• 8 new chapter openers feature more small and entrepreneurial enterprises.
• 16 new end-of-chapter case studies include companies such as MooBella, American Electric, ONLC Training centers and more!
• 5 new cases with video support (unit ending cases).
• New and updated Step into the Shoes, Entrepreneurial Wisdom, BizFacts, and Global Impact features.
• A new section on feasibility analysis—Chapter 2.
• More on promotional planning and budgeting, types of advertising, promotional tools, e-marketing and more—Chapter 5.
• More on cash flow cycles, managing inventory to manage cash, managing receivables to manage cash, managing payables to manage cash and capital budgeting—Chapter 9.
• Expanded material on facilities, home-based businesses, and web-based businesses—Chapter 12.
• Expanded material on performance objectives, expansions, performace management, and ethics—Chapter 13.
• New! Honest Tea Business Plan—developed by founders Seth Goldman and Larry Nalebuff during Honest Tea's first year of operations.
• New! Unit cases—appear at the end of each unit and include FastSigns, Nicole Miller, Done Gallery, Mo's Chowder, and Avocent.
• New! BizBuilder Business Plan Questions—appear at the end of each chapter.
• New! MyBizSkillsKit for Entrepreneurship website—contains video cases, business simulations cases, planning worksheets, templates, links to helpful Internet resources, test-prep quizzes, and access to Business Plan Pro Online.

Contents

UNIT I: ENTREPRENEURIAL PATHWAYS

• 1. Entrepreneurs Recognize Opportunities
• 2. The Business Plan: Road Map to Success
• 3. Creating Business from Opportunity
• Unit I Case Study: Nicole Miller Company

UNIT II: INTEGRATED MARKETING

• 4. Exploring Your Market
• 5. Developing the Right Marketing Mix and Plan
• 6. Smart Selling and Effective Customer Service
• Unit II Case Study: Ken Done Studios

UNIT III: SHOW ME THE MONEY: FINDING, SECURING, AND MANAGING IT

• 7. Understanding and Managing Start-Up, Fixed, and Variable Costs
• 8. Using Financial Statements to Guide a Business
• 9. Cash Flow and Taxes
• 10. Financing Strategy: Debt, Equity, or Both?
• Unit III: Case Study: FASTSIGNS

UNIT IV: OPERATING A SMALL BUSINESS EFFECTIVELY

• 11. Addressing Legal Issues and Managing Risk
• 12. Operating for Success
• 13. Management, Leadership and Ethical Practices
• Unit III: Case Study: Mo's Chowder
• 14. Franchising, Licensing, and Harvesting: Cashing in Your Brand
• Unit IV: Case Study: Avocent

Appendices 

• Appendix I: Honest Tea Sample Business Plan–Annotated
• Appendix II: Sample Student Business Plan
• Appendix III: Bizbuilder Buisiness Plan
• Appendix IV: Resources For Entrepreneurs
• Appendix V: Useful Formulas And Equations
• Appendix VI: Accounting Journal Distribution Guide
• Appendix VII: Using Business Plan Pro®
• Appendix VIII: Glossary

About the Authors

• Steve Mariotti is an American entrepreneur and author. He is the founder of the Network for Teaching Entrepreneurship (NFTE). He founded NFTE in 1987 after his work as a special education teacher in some of the toughest schools in the New York City school system showed him that student interest in learning could be increased through the lens of entrepreneurship. Since its launch, Mariotti has led NFTE to reach more than 350,000 young people through programs in 21 states and 10 countries. Mariotti, a native of Flint, Michigan, is an alumnus of the University of Michigan, Ann Arbor. He has also studied at Harvard University, Stanford University, and Brooklyn College. Mariotti's work has been documented on national TV, including ABC Evening News and 20/20. He has co-authored more than 30 books on entrepreneurship that have sold over a million copies.
• CAROLINE GLACKIN, PhD, the Edward L. Snyder Chair in Business at Shepherd University, is a "pracademic" who has successfully worked as a microenterprise and small business owner and manager, as an executive director of a community development financial institution, and as an academic in areas of community development finance, entrepreneurship, and management. She has been assisting entrepreneurs in achieving their dreams for over 25 years. Glackin earned a doctorate from the University of Delaware, where her research emphasis was on microfinance. She received an M.B.A. from The Wharton School at the University of Pennsylvania and an A.B. from Bryn Mawr College. Her professional career began with the DuPont Company, American Bell, Bell Atlantic, and American Management Systems. She has consulted for businesses and not-for-profit agencies in turnaround and high-growth scenarios. After exiting a family business, she became the executive director of a community development financial institution serving businesses and not-for-profits.

Book Details

• Paperback: 592 pages
• Publisher: Prentice Hall; 3 edition (c2013)
• Language: English
• ISBN-10: 0132784084
• ISBN-13: 978-0132784085
• Product Dimensions: 10.7 x 8.4 x 0.9 inches
• List Price: $194.80

Aubrey: Find Grant Funding Now!: The Five-Step Prosperity Process for Entrepreneurs & Business

A practical, proven system for finding, applying for, and winning grants for your small business.

This year alone, there is at least $350 million worth of grant money available for small businesses. But plenty of small businesses will miss out on that money because they either don't know it's there or don't know how to get it. Written by a consultant who helps individuals, local governments, and nonprofits find and receive grant money, Find Grant Funding Now! provides proven, step-by-step guidance on applying for and win the grant money they need to succeed.

Utilizing the simple five-step process that the author successfully uses for her own clients, this is virtually the only book on the market dedicated to helping small businesses get grants. It features a wealth of valuable resources and even a customized Grant Readiness Assessment Tool that helps entrepreneurs and small business owners make sure they're fully prepared before they file the paperwork.

If you need cash to start or expand your small business, Find Grant Funding Now! offers a practical system that gets real results.

Key Features

• Includes a proven and effective Five-Step Prosperity Process for finding and landing grants
• Features sample forms, checklists, budgets, merit reviews, 30- and 60-day grant project management plans, and more
• Written by the founder of a full-service funding firm that helps entrepreneurs, communities, universities, trade associations, and cooperatives obtain grant funds from governments and foundations

Contents

PART 1 Navigating the Grant and Funding Landscape

• Chapter 1 Why Grants Now?
• Chapter 2 The Five Steps to Navigating the Grant Process 
• Chapter 3 What Is a Grant?
• Chapter 4 Is There Really Money Out There?

PART 2 Strategies for Grant Success

• Chapter 5 Finding the Money
• Chapter 6 Is There a Grant for That?
• Chapter 7 The High Stakes of Winning or Losing Grants
• Chapter 8 Creating a Project Team

PART 3 Application, Award, Afterward

• Chapter 9 Putting the Package Together
• Chapter 10 Scoring Your Application
• Chapter 11 Surviving the Wait
• Appendix A Project Evaluation Tool 211
• Appendix B Grant Planning Tool 217
• Index

About the Authors

• As a Certified Grant Administrator, SARAH BETH AUBREY has written over 400 successful grants in 38 states, Puerto Rico, and Canada; funding for these awards has yielded nearly $55 million since 2008. Sarah specializes in grant strategy and uses a process-oriented approach to navigating the grant funding process with state, federal, and foundation funding sources. Her expertise lies heavily in the areas of energy, agriculture, sustainability/environment, and food production, yet she sources grants of all kinds specific to the client's needs—working to make the program fit the project. Besides application and loan guarantee assistance, Sarah's firm, Prosperity Consulting, offers services in market research, business planning, feasibility studies, and training. As a member of the National Speakers Association (NSA), Sarah also speaks frequently on the topic of navigating the grant funding process to corporate clients, trade groups, and entrepreneurs. She is also the author of The Profitable Hobby Farm, also from Wiley.

Book Details

• Hardcover: 256 pages
• Publisher: Wiley; 1 edition (December 31, 2013)
• Language: English
• ISBN-10: 1118710487
• ISBN-13: 978-1118710487
• Product Dimensions: 9.4 x 6.4 x 0.9 inches
• List Price: $49.95

Kirkpatrick's Investment & Trading Strategies: Tools & Techniques for Profitable Trend Following

At its foundation, technical analysis involves recognizing and analyzing trends, and identifying the best investment strategy to take advantage of them. Most traders and investors who look for trends do so by analyzing a long list of charts on a continuing basis. In Trend Analysis and Confirmation, world-renowned technical analysis researcher Charles D. Kirkpatrick III presents a tested, pinpoint approach to stock investing that is far more effective and efficient.

Drawing on statistical testing of markets from 1970 to the present, Kirkpatrick identifies combinations of technical tests that have consistently delivered the best performance. Using these tests, he shows how to identify the stocks that are now demonstrating the strongest relative and absolute strength. Next, he identifies specific trend following indicators most likely to identify the first signs of trend reversals – and, thus, the right time to sell.

Throughout, Kirkpatrick offers detailed, practical, and example-rich guidance for using each indicator, providing all the detail you need to implement an investment strategy that is both profitable and risk-averse.

Key Features

• Choosing stocks, timing buy and sell decisions: trend-based, evidence-driven explanations of what to do, how to do it, and why.
• Specific advice from one of the world’s leading technical analysts, backed with modern statistical tests that identify the best combination of indicators to use.
• Identifying early signs of weakness: indispensable market timing techniques for maximizing gain and protecting capital from loss.
• Reflects Charles D. Kirkpatrick III’s 45 years of experience as an investor, trader, advisor, and world-renowned technical analysis researcher/instructor.

Praise for Kirkpatrick's Investment & Trading Strategies

“This book should be in the library of every serious trader, investor or portfolio manager. It brings out clearly the essential elements needed to construct and test systems for investing and trading successfully in stocks. The author vigorously backtests algorithmic, rule based systems. Writing in plain, understandable language, the author clarifies the advantages of the ‘walk forward’ method for testing and optimizing strategies and the importance of well-defined exit rules for risk control and profitability. Indeed, everything from portfolio stock selection to short-term trading systems are well defined and thoroughly tested.”

--Hank Pruden, Ph.D., Professor of Golden Gate University and Chairman of Technical Securities Analysts Association of San Francisco.

“Charles Kirkpatrick does an excellent job of laying out a complete investment strategy, from stock selection through money management. Even seasoned pros will learn something new about relative strength, ADX, and optimization.”

--Lawrence G. McMillan, President of McMillan Analysis Corp. and author of Options as a Strategic Investment.

“The wisdom of a true master! My highest recommendation! Kirkpatrick, a highly respected professional at the peak of his long and varied investment career, distills all of his 47 years of intensive study and experience into this concise book that spells out in detail his best strategies--so that you can profit from his deep, hard-won knowledge.”

--Robert W. Colby, CMT, author of The Encyclopedia of Technical Market Indicators.

“Charles Kirkpatrick has been producing top-notch work for years, as evidenced by his multiple Dow Awards and top-rated books. And his work keeps getting better. He doesn’t just hypothesize about market movements. He backs up his ideas with real, quantified data. This book is another very impressive addition to the Charles Kirkpatrick library of work. Well done!”

--Rob Hanna, founder of QuantifiableEdges.com and OvernightEdges.com.

Contents

• Chapter 1: Introduction
• Chapter 2: Investment Strategies: Backtesting
• Chapter 3: Initial Standard Optimizations
• Chapter 4: Market Timing and Walk-Forward Optimizing
• Chapter 5: Stock Selection Using Relative Strength
• Chapter 6: Trading Strategies
• Chapter 7: Directional Movement Index (DMI) and the ADX
• Chapter 8: Cycles and the Forward Line
• Chapter 9: Trading Models and Tests
• Index

About the Author

• Charles D. Kirkpatrick II has spent 45+ years in investing as a security analyst, portfolio manager, block desk trader, options trader, and institutional broker. He continues to publish his Market Strategist letter, calculate award-winning stock-selection lists, write books on trading and investing, and teach technical analysis at universities. He has appeared on CNBC and Wall Street Week and has been quoted in Barrons, Money, and BusinessWeek. Twice the winner of the Market Technicians Association’s prestigious Charles H. Dow Award, he is the coauthor of Technical Analysis: The Complete Resource for Financial Market Technicians and author of Beat the Market and Time the Market.

Book Details

• Hardcover: 160 pages
• Publisher: FT Press; 1 edition (c2014)
• Language: English
• ISBN-10: 013259661X
• ISBN-13: 978-0132596619
• Product Dimensions: 9.1 x 6 x 0.7 inches
• List Price: $49.99

Tardy: The Eventual Millionaire: How Anyone Can Be an Entrepreneur & Successfully Grow Their Startup

Become a millionaire by learning from millionaires. An Eventual Millionaire is someone who knows they will be a millionaire, eventually. But they want to do it on their own terms—with an enjoyable life and an enjoyable business. Eventual Millionaires are everywhere, from the airplane pilot looking to start his own business for more freedom and money to a student looking to start her life on the right foot to a successful business owner needing inspiration and wondering how to take her business to the next level.

There are many ways to become a millionaire, but research has often shown that creating your own business is one of the best ways to build wealth. The Eventual Millionaire will lay the foundation for those looking to start their own business and work their way toward financial independence and a fulfilled life.

We all want to be successful and enjoy financial security, but we might not know how or don’t think we can do it. The Eventual Millionaire will show you what it takes.

Key Features

• Contains the insights of over seventy millionaires and their various experiences.
• Written by Jaime Tardy, founder of eventualmillionaire.com and a business coach for entrepreneurs.
• A companion website includes an "Eventual Millionaire Starter Kit" with worksheets, business plan documents, and much more.

Contents

Introduction: First Things First 

• How This Book Came to Be
• What Is a Millionaire?
• You Don’t Need Money to Find Meaning
• Removing My Goal

Chapter 1: Are You an Eventual Millionaire?

• Are You an Eventual Millionaire?
• Having Happiness and Wealth Is Possible
• The Journey Is the Fun Part
• Love the Process from Thousandaire to Millionaire
• It’s Okay to Love Money
• Money Does Not Make You Rich
• The Most Common Way People Become Millionaires 
• Now You Start 
• Let’s Get Started! 

Chapter 2: Start Working with the Money You Have Now 

• Facing Debt Head-On 
• The Debt-Free Rules 
• Money Beliefs 
• From Now Onward 
• Debt-Free Rules Summary 
• Action Item Review 

Chapter 3: Millionaires Have Fears, Make Excuses, and Have Confidence Issues 

• What Fear Is 
• Science of the Brain 
• Your Business May Fail If You Do Not Work on Your Fears 
• What Millionaires Think of Fear 
• Risk 
• Confidence 
• Getting Past Excuses and Moving Out of Your Comfort Zone 
• Millionaires and Their No-Excuses Approach 
• Moving Past Your Fear 
• Passive versus Active Actions 
• Tools to Get Past Your Fear 
• What If You Let It Stop You? 
• Action Item Review 

Chapter 4: Finding and Evaluating Your Ideas for Your New Business 

• How Millionaires Found Their Ideas 
• How to Generate Business Ideas 
• The “Find Your Passion” Myth 
• Don’t Be a Donkey 
• The Time Factor 
• All of this starts with an idea 
• How Millionaires Evaluate Ideas 
• What about Networking Marketing? 
• Choosing the Right Idea 
• Action Item Review 

Chapter 5: Mentors, Masterminds, and Networking 

• Millionaires Have Help! 
• Mentors versus Coaches versus Mastermind Groups 
• Mastermind Groups 
• Mentors 
• Networking 
• Action Item Review 

Chapter 6: Long Business Plans Are for Banks 

• The Square Business Plan 
• A Millionaire’s First Month in Business 
• Marketing versus Sales 
• Selling That Works 
• The Sales Pitch 
• Marketing 
• Square Business Plan Done 
• Action Item Review 

Chapter 7: Your Success Is a Series of Small Wins 

• Why Visioning Is Important to Millionaires 
• How Millionaires Set and Attain Their Goals 
• Creating Your Action Plan 
• Achieving Goals 
• Action Item Review 

Chapter 8: Continuous Forward Motion 

• Millionaires in Forward Motion 
• Focus, Patience, and Routine 
• The Power of Patience 
• The Power of Your Millionaire Routine 
• Taking Care of Business 
• Millionaire Routines 
• Continuous Forward Motion 
• Action Item Review 

Chapter 9: Stories of Millionaires before They Were Millionaires 

• Brad Deal 
• Briana Borten 
• Kane Minkus 
• Lewis Howes 
• Marissa Levin 
• Ryan Eldridge 
• Sue Ismiel 

Chapter 10: What You Can Do Now to Start Your Millionaire Journey 

• Figure Out How to Save Money 
• Find a Problem to Solve 
• Differentiate Yourself from Your Competition 
• Create a Mastermind Group 
• Find a mentor 
• Keep Learning 
• Focus! 
• Create, Write, and Be Accountable to Your Goals 
• It’s All about Sales 
• Execute! Take Action! Just Do It! 
• Closing Thoughts 
• About the Author 
• About the Companion Website 
• Index

Praise for this book

"Perhaps it's time to end the cult of celebrity around people merely because they've acquired a bunch of money. Jaime Tardy demystifies not just the process of earning money, but far more important, the emotions around it." —Seth Godin, Author, The Icarus Deception

"Step one to becoming a millionaire: read this book. Step two: quit your job. Don't worry, step two will be a lot less intimidating after you complete step one." —Chris Guillebeau, NYT bestselling author of The $100 Startup

"This is the most realistic and practical book ever written about business and personal success in the social media age. Every parent in America should buy this for their child's high school or college graduation. I know I will." —Jay Baer, author of Youtility: Why Smart Marketing is About Help not Hype

About the Authors

• JAIME TARDY is a business coach and speaker who helps entrepreneurs to achieve their goals. She is the founder of EventualMillionaire.com, a website that features a new millionaire interview each week that focuses on personal finance and entrepreneurship. She made her exit from the corporate world after finding herself $70,000 in debt and realizing that she hated her job. With an ambitious goal and a strategic plan, she was out of debt and out of the job she hated in just 16 months. Now, Tardy is helping others to find freedom, money and work they love. She has been featured on CNN, MSN, Kiplinger's, Fox Business and Yahoo!'s homepage.

Book Details

• Hardcover: 272 pages
• Publisher: Wiley; 1 edition (February 17, 2014)
• Language: English
• ISBN-10: 1118674707
• ISBN-13: 978-1118674703
• Product Dimensions: 10.8 x 8.6 x 1.8 inches
• List Price: $27.95

Locker: Business & Administrative Communication 11th Edition

Business and Administrative Communication (BAC) is flexible, comprehensive and up-to-date, specific and interesting. BAC uses a rhetorical emphasis of audience, purpose, and context allowing communicators to shape their messages appropriately for all channels and purposes.

Contents

Part 1: The Building Blocks of Effective Messages 

• Chapter 1: Succeeding in Business Communication 
• Chapter 2: Adapting Your Message to Your Audience
• Chapter 3: Building Goodwill
• Chapter 4: Navigating the Business Communication Environment 

Part 2: The Communication Process

• Chapter 5: Planning, Composing, and Revising
• Chapter 6: Designing Documents
• Chapter 7: Communicating across Cultures
• Chapter 8: Working and Writing in Teams

Part 3: Basic Business Messages

• Chapter 9: Sharing Informative and Positive Messages with Appropriate Technology
• Chapter 10: Delivering Negative Messages
• Chapter 11: Crafting Persuasive Messages

Part 4: The Job Hunt

• Chapter 12: Building Résumés
• Chapter 13: Writing Job Application Letters
• Chapter 14: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job

Part 5: Proposals and Reports

• Chapter 15: Planning and Researching Proposals and Reports
• Chapter 16: Creating Visuals and Data Displays
• Chapter 17: Writing Proposals and Progress Reports
• Chapter 18: Analyzing Information and Writing Reports
• Chapter 19: Making Oral Presentations

Appendices 

• Appendix A: Formatting Letters, Memos, and E-Mail Messages
• Appendix B: Writing Correctly
• Appendix C: Citing and Documenting Sources

About the Author

• Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and resarch methods. She has also taught at Texas A&M University and the University of Illinois at Urbana. She received her BA from DePauw University and her MC and PhD from the University of Illinois at Urbana. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication. From 1997 - 2000, she edited ABC's Journal of Business Communication.

Book Details

• Hardcover: 768 pages
• Publisher: McGraw-Hill/Irwin; 11 edition (c2014)
• Language: English
• ISBN-10: 0073403253
• ISBN-13: 978-0073403250
• Product Dimensions: 11.1 x 8.5 x 1.3 inches
• List Price: $219.67

Sharpe: Business Statistics 3th Edition

Business Statistics, Third Edition, by Sharpe, De Veaux, and Velleman, narrows the gap between theory and practice–relevant statistical methods empower business students to make effective, data-informed decisions. With their unique blend of teaching, consulting, and entrepreneurial experiences, this dynamic author team brings a modern edge to teaching statistics to business students. Focusing on statistics in the context of real business issues, with an emphasis on analysis and understanding over computation, the text helps students be analytical, prepares them to make better business decisions, and shows them how to effectively communicate results.

Key Features

• Grounded in modern business, this text provides a real-world context for statistical concepts, preparing students to be successful in the business world.
• Practice and support: Study tools throughout the text prepare students to analyze and interpret data.
• Integrated technology: Optional coverage helps students use real statistics software

New to This Edition

• Increased focus on core material. Discussions have been tightened to get students into the material as quickly as possible, focusing increasingly n the central ideas and core material.
• Updated examples reflect the changing world and the marked changes in the U.S. and world economies.
• NEW! More than half of the Ethics in Action features are updated. Ethically and statistically sound alternative approaches and a link to the American Statistical Association’s Ethical Guidelines are now presented in the Instructor's Solutions Manual, making the Ethics features suitable for assignment or class discussion.
• Enhanced Technology Help with expanded Excel® 2013 coverage. We've updated Technology Help and added detailed instructions for Excel 2013 to almost every chapter. Increased coverage of Excel includes screenshots and, in Technology Help sections, guidance for using Excel 2010 to demonstrate how to use Excel to perform statistical analysis.
• Improved organization and a streamlined design make the text more accessible than ever. While retaining the text’s successful “data first” presentation of topics, the authors have improved the way the book is organized.

Contents

• Chapter 1. Data and Decisions (E-Commerce)
• Chapter 2. Displaying and Describing Categorical Data (Keen, Inc.)
• Chapter 3. Displaying and Describing Quantitative Data (AIG)
• Chapter 4. Correlation and Linear Regression (Amazon.com)
• Chapter 5. Randomness and Probability (Credit Reports and the Fair Isaacs Corporation)
• Chapter 6. Random Variables and Probability Models (Metropolitan Life Insurance Company)
• Chapter 7. The Normal and other Continuous Distributions (The NYSE)
• Chapter 8. Surveys and Sampling (Roper Polls)
• Chapter 9. Sampling Distributions and Confidence Intervals for Proportions (Marketing Credit Cards: The MBNA Story)
• Chapter 10. Testing Hypotheses about Proportions (Dow Jones Industrial Average)
• Chapter 11. Confidence Intervals and Hypothesis Tests for Means (Guinness & Co.)
• Chapter 12. More About Tests and Intervals (Traveler’s Insurance)
• Chapter 13. Comparing Two Means (Visa Global Organization)
• Chapter 14. Inference for Counts: Chi-Square Tests (SAC Capital)
• Chapter 15. Inference for Regression (Nambé Mills)
• Chapter 16. Understanding Residuals (Kellogg’s)
• Chapter 17. Multiple Regression (Zillow.com)
• Chapter 18. Building Multiple Regression Models (Bolliger and Mabillard)
• Chapter 19. Time Series Analysis (Whole Food Market)
• Chapter 20. Design and Analysis of Experiments and Observational Studies (Capital One)
• Chapter 21. Quality Control (Sony)
• Chapter 22. Nonparametric Methods (i4cp)
• Chapter 23. Decision Making and Risk (Data Description, Inc.)
• Chapter 24. Introduction to Data Mining (Paralyzed Veterans of America)

Appendices

• A. Answers
• B. Photo Acknowledgments
• C. Tables and Selected Formulas
• Index

About the Authors

• As a researcher of statistical problems in business and a professor of Statistics at a business school, Norean Radke Sharpe (Ph.D. University of Virginia) understands the challenges and specific needs of the business student. She is currently teaching at the McDonough School of Business at Georgetown University, where she is also Senior Associate Dean and Director of Undergraduate Programs. Prior to joining Georgetown, she taught business statistics and operations research courses to both undergraduate and MBA students for fourteen years at Babson College.
• Richard D. De Veaux (Ph.D. Stanford University) is an internationally known educator, consultant, and lecturer. Dick has taught statistics at a business school (Wharton), an engineering school (Princeton), and a liberal arts college (Williams). While at Princeton, he won a Lifetime Award for Dedication and Excellence in Teaching. Since 1994, he has taught at Williams College, although he returned to Princeton for the academic year 2006–2007 as the William R. Kenan Jr. Visiting Professor of Distinguished Teaching. He is currently the C. Carlisle and Margaret Tippit Professor of Statistics at Williams College.
• Paul F. Velleman (Ph.D. Princeton University) has an international reputation for innovative statistics education. He designed the Data Desk® software package and is also the author and designer of the award-winning ActivStats® multimedia software, for which he received the EDUCOM Medal for innovative uses of computers in teaching statistics and the ICTCM Award for Innovation in Using Technology in College Mathematics.

Book Details

• Hardcover: 976 pages
• Publisher: Pearson; 3 edition (February 2, 2014)
• Language: English
• ISBN-10: 0321925831
• ISBN-13: 978-0321925831
• Product Dimensions: 10.9 x 8.5 x 1.5 inches
• List Price: $222.33