Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W. L. Hill, sets the standard. Hill draws upon his experience to deliver a complete solution-print and digital—for instructors & students by being:
- Integrated - Progression of Topics
- Application Rich - Strong on Strategy
- Current - Thought Provoking
- Relevant - Actual Practice of International Business
Contents
Part One-Introduction and Overview
- Chapter 1: Globalization Case: Who Makes the Apple iPhone?
Part Two-Country Differences
- Chapter 2: National Differences in Political Economy Chapter 3: Political Economy and Economic Development
- Chapter 4: Differences in Culture
- Chapter 5: Ethics in International Business
- Case: Siemens Bribery Scandal
- Case: Disaster in Bangladesh
- Case: Knights Apparel
- Case: Japan’s Economic Malaise
- Case: Indonesia: The Next Asian Giant?
Part Three-The Global Trade and Investment Environment
- Chapter 6: International Trade Theory
- Chapter 7: The Political Economy of International Trade
- Chapter 8: Foreign Direct Investment
- Chapter 9: Regional Economic Integration
- Case: Legal Outsourcing
- Case: The Global Financial Crisis and Protectionism
- Case: NAFTA and Mexican Trucking
- Case: The Rise of the Indian Automobile Industry
- Case: Logitech
Part Four-The Global Monetary System
- Chapter 10: The Foreign Exchange Market
- Chapter 11: The International Monetary System
- Chapter 12: The Global Capital Market
- Case: South Korean Currency Crisis
- Case: Russian Ruble Crisis
- Case: Caterpillar: Competing in a World of Fluctuating Currencies
Part Five-The Strategy and Structure of International Business
- Chapter 13: The Strategy of International Business
- Chapter 14: The Organization of International Business
- Chapter 15: Entry Strategy and Strategic Alliances
- Case: The Evolving Strategy of IBM
- Case: IKEA in 2013 Case: General Electric’s Joint Ventures Case: The Globalization of Starbucks Case: Coca-Cola’s Strategy
Part Six-Business Operations
- Chapter 16: Exporting, Importing, and Countertrade
- Chapter 17: Production, Outsourcing, and Logistics
- Chapter 18: Global Marketing and R&D
- Chapter 19: Global Human Resource Management
- Chapter 20: Accounting and Finance in the International Business
- Case: Brazil’s Gol Airlines
- Case: Staffing Policy at AstraZeneca
About the Author
- Charles Hill received his Ph.D. in industrial organization economics from the University of Manchester’s Institute of Science and Technology. He has received numerous awards for teaching excellence in both the undergraduate, MBA, and executive MBA programs at the University of Washington.
Book Details
- Hardcover: 702 pages
- Publisher: McGraw-Hill/Irwin; 10 edition (©2014)
- Language: English
- ISBN-10: 007811277X
- ISBN-13: 978-0078112775
- Product Dimensions: 8.5 x 1.2 x 11.1 inches
- List Price: $290.33