Entrepreneurship: Starting and Operating A Small Business, Third Edition, demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginning business students. This edition is based on a proven curriculum from the Network For Teaching Entrepreneurship (NFTE) and includes new case studies, a new Honest Tea Business Plan, and more on topics such as cash flow and e-marketing. Drawing on the experience of Steve Mariotti and Caroline Glackin, students will begin building their business plan as soon as they open the text! In a step by step process students will learn how to start a small business, operate a small business and turn their ideas into viable business opportunities.
Key Features
- Builds on the authors' expertise.
- Bases material on a proven innovative curriculum.
- Incorporates business plan practice and business plan sections.
- Includes two types of software (Business Plan Pro and BizBuilder software).
- Offer students a chance to analyze both short and long case studies and examine common business problems.
- Gives insights into the business practices of successful entrepreneurs.
- Presents information regarding company practices, statistics, and applications.
- Contains insights or advice to help students prepare a business plan or manage an enterprise.
- Illustrates concerns specific to International entrepreneurs.
- Offers innovative Learning Portfolio sections that emphasize application.
New to This Edition
- New! Fully updated in this edition to include:
- 8 new chapter openers feature more small and entrepreneurial enterprises.
- 16 new end-of-chapter case studies include companies such as MooBella, American Electric, ONLC Training centers and more!
- 5 new cases with video support (unit ending cases).
- New and updated Step into the Shoes, Entrepreneurial Wisdom, BizFacts, and Global Impact features.
- A new section on feasibility analysis—Chapter 2.
- More on promotional planning and budgeting, types of advertising, promotional tools, e-marketing and more—Chapter 5.
- More on cash flow cycles, managing inventory to manage cash, managing receivables to manage cash, managing payables to manage cash and capital budgeting—Chapter 9.
- Expanded material on facilities, home-based businesses, and web-based businesses—Chapter 12.
- Expanded material on performance objectives, expansions, performace management, and ethics—Chapter 13.
- New! Honest Tea Business Plan—developed by founders Seth Goldman and Larry Nalebuff during Honest Tea's first year of operations.
- New! Unit cases—appear at the end of each unit and include FastSigns, Nicole Miller, Done Gallery, Mo's Chowder, and Avocent.
- New! BizBuilder Business Plan Questions—appear at the end of each chapter.
- New! MyBizSkillsKit for Entrepreneurship website—contains video cases, business simulations cases, planning worksheets, templates, links to helpful Internet resources, test-prep quizzes, and access to Business Plan Pro Online.
Contents
UNIT I: ENTREPRENEURIAL PATHWAYS
- 1. Entrepreneurs Recognize Opportunities
- 2. The Business Plan: Road Map to Success
- 3. Creating Business from Opportunity
- Unit I Case Study: Nicole Miller Company
UNIT II: INTEGRATED MARKETING
- 4. Exploring Your Market
- 5. Developing the Right Marketing Mix and Plan
- 6. Smart Selling and Effective Customer Service
- Unit II Case Study: Ken Done Studios
UNIT III: SHOW ME THE MONEY: FINDING, SECURING, AND MANAGING IT
- 7. Understanding and Managing Start-Up, Fixed, and Variable Costs
- 8. Using Financial Statements to Guide a Business
- 9. Cash Flow and Taxes
- 10. Financing Strategy: Debt, Equity, or Both?
- Unit III: Case Study: FASTSIGNS
UNIT IV: OPERATING A SMALL BUSINESS EFFECTIVELY
- 11. Addressing Legal Issues and Managing Risk
- 12. Operating for Success
- 13. Management, Leadership and Ethical Practices
- Unit III: Case Study: Mo's Chowder
- 14. Franchising, Licensing, and Harvesting: Cashing in Your Brand
- Unit IV: Case Study: Avocent
Appendices
- Appendix I: Honest Tea Sample Business Plan–Annotated
- Appendix II: Sample Student Business Plan
- Appendix III: Bizbuilder Buisiness Plan
- Appendix IV: Resources For Entrepreneurs
- Appendix V: Useful Formulas And Equations
- Appendix VI: Accounting Journal Distribution Guide
- Appendix VII: Using Business Plan Pro®
- Appendix VIII: Glossary
About the Authors
- Steve Mariotti is an American entrepreneur and author. He is the founder of the Network for Teaching Entrepreneurship (NFTE). He founded NFTE in 1987 after his work as a special education teacher in some of the toughest schools in the New York City school system showed him that student interest in learning could be increased through the lens of entrepreneurship. Since its launch, Mariotti has led NFTE to reach more than 350,000 young people through programs in 21 states and 10 countries. Mariotti, a native of Flint, Michigan, is an alumnus of the University of Michigan, Ann Arbor. He has also studied at Harvard University, Stanford University, and Brooklyn College. Mariotti's work has been documented on national TV, including ABC Evening News and 20/20. He has co-authored more than 30 books on entrepreneurship that have sold over a million copies.
- CAROLINE GLACKIN, PhD, the Edward L. Snyder Chair in Business at Shepherd University, is a "pracademic" who has successfully worked as a microenterprise and small business owner and manager, as an executive director of a community development financial institution, and as an academic in areas of community development finance, entrepreneurship, and management. She has been assisting entrepreneurs in achieving their dreams for over 25 years. Glackin earned a doctorate from the University of Delaware, where her research emphasis was on microfinance. She received an M.B.A. from The Wharton School at the University of Pennsylvania and an A.B. from Bryn Mawr College. Her professional career began with the DuPont Company, American Bell, Bell Atlantic, and American Management Systems. She has consulted for businesses and not-for-profit agencies in turnaround and high-growth scenarios. After exiting a family business, she became the executive director of a community development financial institution serving businesses and not-for-profits.
Book Details
- Paperback: 592 pages
- Publisher: Prentice Hall; 3 edition (c2013)
- Language: English
- ISBN-10: 0132784084
- ISBN-13: 978-0132784085
- Product Dimensions: 10.7 x 8.4 x 0.9 inches
- List Price: $194.80