Locker: Business & Administrative Communication 11th Edition

Business and Administrative Communication (BAC) is flexible, comprehensive and up-to-date, specific and interesting. BAC uses a rhetorical emphasis of audience, purpose, and context allowing communicators to shape their messages appropriately for all channels and purposes.

Contents

Part 1: The Building Blocks of Effective Messages 

• Chapter 1: Succeeding in Business Communication 
• Chapter 2: Adapting Your Message to Your Audience
• Chapter 3: Building Goodwill
• Chapter 4: Navigating the Business Communication Environment 

Part 2: The Communication Process

• Chapter 5: Planning, Composing, and Revising
• Chapter 6: Designing Documents
• Chapter 7: Communicating across Cultures
• Chapter 8: Working and Writing in Teams

Part 3: Basic Business Messages

• Chapter 9: Sharing Informative and Positive Messages with Appropriate Technology
• Chapter 10: Delivering Negative Messages
• Chapter 11: Crafting Persuasive Messages

Part 4: The Job Hunt

• Chapter 12: Building Résumés
• Chapter 13: Writing Job Application Letters
• Chapter 14: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job

Part 5: Proposals and Reports

• Chapter 15: Planning and Researching Proposals and Reports
• Chapter 16: Creating Visuals and Data Displays
• Chapter 17: Writing Proposals and Progress Reports
• Chapter 18: Analyzing Information and Writing Reports
• Chapter 19: Making Oral Presentations

Appendices 

• Appendix A: Formatting Letters, Memos, and E-Mail Messages
• Appendix B: Writing Correctly
• Appendix C: Citing and Documenting Sources

About the Author

• Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and resarch methods. She has also taught at Texas A&M University and the University of Illinois at Urbana. She received her BA from DePauw University and her MC and PhD from the University of Illinois at Urbana. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication. From 1997 - 2000, she edited ABC's Journal of Business Communication.

Book Details

• Hardcover: 768 pages
• Publisher: McGraw-Hill/Irwin; 11 edition (c2014)
• Language: English
• ISBN-10: 0073403253
• ISBN-13: 978-0073403250
• Product Dimensions: 11.1 x 8.5 x 1.3 inches
• List Price: $219.67

Tags: Business, Communication