Boone: Contemporary Marketing 17th Edition

Contemporary Marketing Seventeenth Edition is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, Contemporary Marketing Seventeenth Edition remains in a class by itself.

Key Features

• Each chapter contains a Career Readiness feature exploring practical considerations for professional success, such as business etiquette and communication, business dinners, and building strong customer relationships.
• Self-quizzes to conclude each chapter and Assessment Checks at the end of each text section allow students to quickly evaluate their learning and identify any areas in need of further reinforcement.
• The text is supported by a full suite of teaching and learning supplements, including a Test Bank with more than 4,000 questions categorized by objective, difficulty level, Bloom's taxonomy, and AACSB and Rubin/Dierdorff requirements; an updated Instructor's Manual with detailed lecture outlines, collaborative learning exercises, answers to end-of-chapter questions, and a media guide; and PowerPoint® presentations.
• An online suite of student assessment solutions is available to help enhance understanding of course material and give instructors the ability to manage classes, organize assignments, and track student progress using a variety of platforms.

New to This Edition

• Every chapter features updated statistics, figures, tables, and end-of-chapter material, providing readers with the most current, accurate, and relevant material available.
• Updated chapter 10 on marketing research explores the new and evolving uses of big data in this field.
• Feature boxes throughout the text have been updated with new and revised information, ensuring that material related to Career Readiness, Marketing Success, and Ethics is always timely and relevant for today's marketing professionals.
• Ten of the text's chapter-opening vignettes are brand-new for the Seventeenth Edition, while the remaining nine 'Evolution of a Brand' vignettes have been reviewed and updated for the current edition.
• Extensive new and updated end-of-chapter material is designed to help students review key concepts, assess their learning, and deepen their understanding; highlights include 10 new cases, nine updated cases, and 26 updated video cases.

Contents

• Preface.

Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES.

• 1. Marketing: The Art and Science of Satisfying Customers.
• 2. Strategic Planning in Contemporary Marketing.
• 3. The Marketing Environment, Ethics, and Social Responsibility.
• 4. Social Media: Living in the Connected World.
• 5. E-Business: Managing the Customer Experience.

Part II: UNDERSTANDING BUYERS AND MARKETS.

• 6. Consumer Behavior.
• 7. Business-to-Business (B2B) Marketing.
• 8. Global Marketing.

Part III: TARGET MARKET SELECTION.

• 9. Market Segmentation, Targeting, and Positioning.
• 10. Marketing Research in the Era of Big Data.
• 11. Relationship Marketing and Customer Relationship Management (CRM).

Part IV: PRODUCT DECISIONS.

• 12. Product and Service Strategies.
• 13. Developing and Managing Brand and Product Categories.

Part V: DISTRIBUTION DECISIONS.

• 14. Marketing Channels and Supply Chain Management.
• 15. Retailers, Wholesalers, and Direct Marketers.

Part VI: PROMOTIONAL DECISIONS.

• 16. Integrated Marketing Communications, Advertising, and Public Relations.
• 17. Personal Selling and Sales Promotion.

Part VII: PRICING DECISIONS.

• 18. Pricing Concepts.
• 19. Pricing Strategies.
• Appendix A: Developing an Effective Marketing Plan.
• Appendix B: Financial Analysis in Marketing.
• Online.
• Appendix: Your Career in Marketing.
• Glossary.
• Name & Company Index.
• Subject Index.
• International Index.

About the Authors

• After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the 13th edition of Contemporary Marketing. Over the years, students and colleagues at the University of Tulsa and the University of South Alabama and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions that he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.
• David L. Kurtz has taught at a number of major U.S. and foreign universities and has co-authored best-selling books with Louis E. Boone. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. Dave has lectured extensively throughout North America, Europe, Asia, and Australia. He attended Davis & Elkins College in Elkins, West Virginia, before entering the graduate business school at the University of Arkansas, where he met Gene Boone. Gene and Dave became longtime co-authors; together they have produced more than 50 books. In addition to writing, Dave and Gene have been partners in several entrepreneurial ventures. But four years at Davis & Elkins College in Elkins, West Virginia, turned him around. Excellent teachers helped get Dave on a sound academic footing. His grade point average soared—enough to get him accepted by the graduate business school at the University of Arkansas, where he met Gene Boone. After graduate school, the two became career co-authors, with over 50 books between them. Gene and Dave also got involved in several entrepreneurial ventures. Today, Dave Kurtz is back teaching at the University of Arkansas after duty tours in Ypsilanti, Michigan; Seattle; and Melbourne, Australia. He is the proud grandfather of five “perfect” kids and a sportsman with a golfing handicap too high to mention. Dave, his wife, Diane, and four demanding canine companions (Daisy, Lucy, Molly, and Sally) live in Rogers, Arkansas. Dave holds a distinguished professorship at the Sam M. Walton College of Business in nearby Fayetteville, home of the Arkansas Razorbacks.

Book Details

• Paperback: 784 pages
• Publisher: Cengage Learning; 17 edition (© 2016 | Published)
• Language: English
• ISBN-10: 1305075366
• ISBN-13: 978-1305075368
• Product Dimensions: 1 x 10 x 12 inches
• List Price: $301.95

Marshall: Marketing Management 2nd Edition

Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.

Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.

Contents

PART ONE: Discover Marketing Management

• Chapter 1: Marketing in Today's Business Milieu
• Chapter 2: Elements of Marketing Strategy, Planning, and Competition

PART TWO: Use Information to Drive Marketing Decisions

• Chapter 3: Managing Marketing Information
• Chapter 4: Understand Customers: Business-to-Consumer Markets
• Chapter 5: Understand Business-to-Business Markets
• Chapter 6: Segmentation, Target Marketing, Positioning, and CRM

PART THREE: Develop the Value Offering - The Product Experience

• Chapter 7: Product Strategy and New Product Development
• Chapter 8: Build the Brand
• Chapter 9: Service as the Core Offering

PART FOUR: Price and Deliver the Value Offering

• Chapter 10: Manage Pricing Decisions
• Chapter 11: Manage Marketing Channels and Points of Customer Interface

PART FIVE: Communicate the Value Offering to Customers

• Chapter 12: Promotion Strategy and New Media
• Chapter 13: Advertising, Sales Promotion, and Public Relations
• Chapter 14: Personal Selling and Direct Marketing

PART SIX: Bring It All Together - Global and Performance Dimensions

• Chapter 15: Understand the Global Marketplace: Marketing Without Borders
• Chapter 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance

Book Details

• Hardcover: 576 pages
• Publisher: McGraw-Hill/Irwin; 2 edition (©2014)
• Language: English
• ISBN-10: 0078028868
• ISBN-13: 978-0078028861
• Product Dimensions: 8.6 x 1.1 x 11.1 inches
• List Price: $252.67

Kerin: Marketing 12th Edition

Marketing, 12e utilizes a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements. They have evolved and adapted to changes in student learning style preferences, the growth of the marketing discipline, and the development of new instructional technologies.

The goal of Marketing, 12e is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing, 12e was based on a rigorous process of assessment. The outcome of this process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education.

Key Features

High Engagement Style

• Easy-to-read, conversational, high-involvement, interactive writing style that engages students through active learning techniques.

Rigorous Pedagogical Framework

• Pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, Applying Marketing Knowledge exercises, Building Your Marketing Plan guidelines, video and written cases, and other helpful supplements.

Traditional and Contemporary Coverage and Examples

• Comprehensive and integrated coverage of traditional and contemporary marketing concepts supported by current and interesting examples.

Integrated Technology

• The use of powerful technical resources and learning solutions, such as Connect, LearnSmart with SmartBook, www.kerin.tv, www.kerinmarketing.com, and QR codes.

Marketing Decision Making

• The use of extended examples, cases, and videos involving people making marketing decisions.

Personalized Marketing

• Vivid and accurate description of businesses, nonprofit organizations, marketing professionals (including many of whom are women and minorities), and entrepreneurs - through cases, exercises, and testimonials - that allows students to personalise marketing and identify possible career interests.

Course Management System Integration

• Marketing, 12e content can be integrated with the following online course management systems: Blackboard, WebCT, eCollege, Moodle, and Desire2Learn.

Contents

PART 1: INITIATING THE MARKETING PROCESS 

• Chapter 1: Creating Customer Relationships and Value through Marketing 
• Chapter 2: Developing Successful Organizational and Marketing Strategies
• Appendix A: Building an Effective Marketing Plan
• Chapter 3: Scanning the Marketing Environment
• Chapter 4: Ethical and Social Responsibility in Marketing 

PART 2: UNDERSTANDING BUYERS AND MARKETS

• Chapter 5: Understanding Consumer Behavior 
• Chapter 6: Understanding Organizations as Customers
• Chapter 7: Understanding and Reaching Global Consumers and Markets

PART 3: TARGETING MAREKETING OPPORTUNITIES

• Chapter 8: Marketing Research: From Customer Insights to Actions
• Chapter 9: Market Segmentation, Targeting, and Positioning

PART 4: SATISFYING MARKETING OPPORTUNITIES

• Chapter 10: Developing New Products and Services
• Chapter 11: Managing Successful Products, Services, and Brands
• Chapter 12: Services Marketing
• Chapter 13: Building the Price Foundation
• Chapter 14: Arriving at the Final Price
• Appendix B: Financial Aspects of Marketing
• Chapter 15: Managing Marketing Channels and Supply Chains
• Chapter 16: Retailing and Wholesaling
• Chapter 17: Integrated Marketing Communications and Direct Marketing
• Chapter 18: Advertising, Sales Promotion, and Public Relations
• Chapter 19: Using Social Media to Connect with Consumers
• Chapter 20: Personal Selling and Sales Management

PART 5: MANAGING THE MARKETING PROCESS

• Chapter 21: Implementing Interactive and Multichannel Marketing
• Chapter 22: Pulling It All Together: The Strategic Marketing Process
• Appendix C: Planning a Career in Marketing
• Appendix D: Alternate Cases

Book Details

• Hardcover: 784 pages
• Publisher: McGraw-Hill/Irwin; 12 edition (c2014)
• Language: English
• ISBN-10: 0077861035
• ISBN-13: 978-0077861032
• Product Dimensions: 11 x 9 x 1.3 inches
• List Price: $213.00

Nordhielm: Marketing Management: The Big Picture

Marketing Management: The Big Picture offers a complete overview of an integrated strategy-through-execution process. The framework allows students to understand strategic marketing as a system where changes in one aspect of the plan affect other aspects, and where strategic decisions have executional consequences. The interrelatedness of the text's 14 modules encourages unity of purpose that results in efficient decision making.

Throughout the text, the authors provide a set of materials that will enable students to attack marketing problems by utilizing an integrated framework and associated tools designed to help them analyze, prioritize, and then solve these problems. The simplicity of the Big Picture Framework enables students to “practice” outside the classroom as well-- finding themselves evaluating marketing problems they encounter in their daily lives through the lens of the Big Picture framework.

Properly applied, the framework allows students to reduce the uncertainty associated with marketing decisions, and increase their ability to generate a wider range of solutions to the specific problem. Perhaps more importantly, the framework enables the marketer to assess decisions on an ongoing basis, thereby engaging in a process of continuous evaluation and learning.

Contents

• Chapter 1 - Tools and Responsibilities
• Chapter 2 - The Business Objective
• Chapter 3 - The Marketing Objective: Customer Focus
• Chapter 4 - Source of Volume: Competitive Focus
• Chapter 5 - Segmentation
• Chapter 6 - Targeting
• Chapter 7 - Positioning
• Chapter 8 - Product
• Chapter 9 - Service as Product
• Chapter 10 - Marketing Communications
• Chapter 11 - Pricing
• Chapter 12 - Channels
• Chapter 13 - Integrated Market Research
• Chapter 14 - Marketing Metrics

Book Details

• Paperback: 405 pages
• Publisher: Wiley; 1 edition (c2015 | Published)
• Language: English
• ISBN-10: 1118014553
• ISBN-13: 978-1118014554
• Product Dimensions: 9.1 x 7.4 x 0.5 inches
• List Price: $158.95

Hunt: Marketing 1st Edition

Marketing by C. Shane Hunt and John E. Mello was designed to demonstrate to students the connection between marketing and their future careers, whether students choose to pursue a major in marketing or another field. With a number of features to support this effort, including career tips in every chapter and a comprehensive marketing plan exercise that focuses on marketing the most important product in students' lives: themselves, Marketing is the most practical content available for the Principles of Marketing course. Supported by results-driven technology in McGraw-Hill's Connect Marketing and a focused table of contents covering all of the foundational topics in fourteen concise chapters, Marketing is the smart choice for instructors and students to adopt for the Principles of Marketing course.

Contents

PART ONE: MARKETING IN THE TWENTY-FIRST CENTURY 

• Chapter 1: Why Marketing Matters to You 
• Chapter 1 sets the stage by explaining to students the role and relevance of marketing to their lives. 
• Students who have little affinity for marketing and are taking the course only because they “have to” will understand the relevance of marketing from the very first day of class.
• Chapter 2: Strategic Planning for a Successful Future 
• Chapter 2 explains the importance of strategic marketing planning for businesses and nonprofit organizations. 
• Students are introduced to the elements of a marketing plan and then allowed to apply their knowledge as they develop a marketing plan focused on the most important product in their lives: themselves. 
• Chapter 3: Analysing Your Environment 
• In Chapter 3, students learn how the external environment influences marketing in an integrated way by examining how both local and global factors impact large companies, small businesses, and nonprofit organisations. 

PART TWO: UNDERSTANDING YOUR CUSTOMER 

• Chapter 4: Marketing Research 
• In addition to describing the importance of good marketing research and the marketing research process, Chapter 4 illustrates how quality marketing research can drive other marketing decisions, such as new product development and sales forecasts, that are critical to an organization's bottom line. 
• Chapter 5: Knowing Your Customer: Consumer and Business

Book Details

• Hardcover: 496 pages
• Publisher: McGraw-Hill/Irwin; 1 edition (c2014)
• Language: English
• ISBN-10: 0077861094
• ISBN-13: 978-0077861094
• Product Dimensions: 10.7 x 8.7 x 1 inches
• List Price: $178.67

Jaffe: Z.E.R.O.: Zero Paid Media as the New Marketing Model

The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero.

Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem.

The solution?

The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework:

• Zealots
• Entrepreneurship
• Retention
• Owned Assets

In Z.E.R.O., Jaffe and Albarda introduce the power of Zealots (advocacy), Entrepreneurship (innovation), Retention (customer-centricity), and Owned Assets (direct-to-consumer channels) under a unified call-to-action that, in a perfect world, would create an optimal media budget of Z.E.R.O.

The authors pull Z.E.R.O. punches in delivering some tough love that ultimately is grounded in a shared passion to save the industry (from itself) and, in doing so, reinvent brands and brand building in a time where commoditization trumps differentiation; where automation overshadows humanity; where noise drowns out signal; where the status quo prevails over risk-taking; and where mediocrity dulls creativity.

Z.E.R.O. is a no-holds-barred call to action for corporations and their marketers to adapt or die amid an increasingly turbulent, changing, and dynamic media landscape.

In three sections, authors Jaffe and Albarda outline the problems and challenges that are leading to the Perfect Storm approaching (Section 1), the introduction and delivery of the Z.E.R.O. Manifesto (Section 2) in which the vision and idea of Z.E.R.O. is presented, and finally a ten-point Action Plan with pragmatic recommendations marketers can start doing to ensure not just survival, but also the ability to thrive in the turbulent (yet exciting) world that lies ahead.

Z.E.R.O. is not a pipe dream. It's a reality for companies like Red Bull, Nike, Apple, Starbucks, and Amazon.com.

Contents

SECTION I The Problem

• CHAPTER 1 Madison Avenue: We Have a Problem
• CHAPTER 2 A Perfect Storm Is Coming
• CHAPTER 3 The Economic Case
• CHAPTER 4 The Business Case
• CHAPTER 5 The Media Case
• CHAPTER 6 The Consumer Case
• CHAPTER 7 The Creative Case

SECTION II The Z.E.R.O. Vision

• CHAPTER 8 Is It Time to Blow Up the Entire Model?
• CHAPTER 9 Introducing Z.E.R.O.

SECTION III The Z.E.R.O. Action Plan

• CHAPTER 10 Culture and Talent
• CHAPTER 11 Tenure
• CHAPTER 12 Compensation
• CHAPTER 13 Budget Setting
• CHAPTER 14 Measurement and Insights
• CHAPTER 15 Use Existing Customers to Gain New Ones
• CHAPTER 16 Customer Experience Becomes the Key Strategic Differentiator
• CHAPTER 17 The Innovation Imperative
• CHAPTER 18 Become a Data Junkie
• CHAPTER 19 From Campaigns to Commitments to Ecosystems
• CHAPTER 20 That’s Great . . . Now What the Hell Do I Do Next?
• Epilogue
• Notes
• Index

Book Details

• Hardcover: 288 pages
• Publisher: Wiley; 1 edition (October 7, 2013)
• Language: English
• ISBN-10: 1118801156
• ISBN-13: 978-1118801154
• Product Dimensions: 9.3 x 6.4 x 1 inches
• List Price: $29.95

Halloran: Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love.

How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands?

In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more.

Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

Praise for Romancing the Brand

“Whether you are starting a new business or working on an established brand, Ro­mancing the Brand reveals many critical steps for success. Tim Halloran explores the valued secrets to engaging in an ongoing, compassionate relationship with your consumer. Great read, great insight, great book!”

—Daymond John, founder, president, and CEO, FUBU, and costar, ABC series Shark Tank.

“We live in an era of huge changes in marketing and consumer behavior, but Romanc­ing the Brand is a reminder that passion is timeless. Brands can be successful in the long run by cultivating deep, lasting relationships with customers.”

—Steve Koonin, president, Turner Entertainment Networks.

“Nobody knows the business of brands better than Tim Halloran. His easy-to-grasp ideas get results.”

—Fran Tarkenton, Pro Football Hall of Fame quarterback and serial small business entrepreneur.

“Romancing the Brand provides a new and compelling lens with which to view the work necessary to keep a brand fresh and exciting. We have been able to apply many of the concepts immediately to strengthen our Popeyes brand.”

—Ralph Bower, president–U.S., Popeyes Louisiana Kitchen.

“Romancing the Brand is an entertaining book that taps into a fundamental principle that every marketer should embrace: brands and consumers engage in a relationship. Truly world-class brands are able to grow and evolve a ‘romance,’ and that is when the magic happens.”

—Jeff Popkin, president, Vita Coco.

“I loved Romancing the Brand. Tim Halloran shows how the ultimate in brand equi­ty—a close, personal brand relationship—can be created, with detailed behind-the-scenes stories of brands that have pulled it off.”

—David Aaker, vice chairman, Prophet; professor emeritus of marketing strategy, Haas School of Business, UC Berkeley; and author, Brand Relevance.

“A great book with insightful stories about how marketing managers develop romantic, deep, and personal relationships between the brand and the consumer.”

—Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University.

“Romancing the Brand shows that a brand’s strength, and ultimately its ability to generate significant talk value, lies in creating a meaningful consumer experience. People talk about—and advocate for—brands with which they have an emotional bond. Aided by entertaining stories about brands that have created ‘love affairs’ with the consumer, Romancing the Brand is an essential guide for marketers who are looking to strengthen their consumer relationships.”

—Ed Keller, CEO, the Keller Fay Group, and coauthor, The Face-to-Face Book and The Influentials.

“Emotional, educational, and effective, Romancing the Brand captures the timeless fundamentals of marketing, using contemporary examples and a framework one can relate to in a primal way. Tim Halloran shares insights that up-and-coming marketers, as well as global executives at the top of their game, will find valuable.”

—Dick Patton, global chief marketing officer practice leader, Egon Zehnder.

Contents

• 1 Romance and the Brand
• 2 Know Yourself
• 3 Know Your Type
• 4 Meet Memorably
• 5 Make It Mutual
• 6 Deepen the Connection
• 7 Keep Love Alive
• 8 Making Up
• 9 Breaking Up and Moving On
• Notes
• Acknowledgments
• Index

About the Authors

• Tim Halloran is president of Brand Illumination. He has built, directed, and consulted with some of the world's largest brands, at top companies including Coca-Cola, Home Depot, Kraft Foods, Procter & Gamble, Delta Airlines, glacéau (vitaminwater and smartwater), Georgia Pacific, the NBA, and Turner Broadcasting System. His successes include the national launch of Powerade sports drink and its sponsorship of the Olympics, codevelopment of Dasani bottled water, and the development of Coke's first Internet marketing initiative. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist for Innovation by Georgia State University. He has taught at Emory University and Mercer University, and he lives in Atlanta with his wife and three children.

Book Details

• Hardcover: 272 pages
• Publisher: Jossey-Bass; 1 edition (January 7, 2014)
• Language: English
• ISBN-10: 1118611284
• ISBN-13: 978-1118611289
• Product Dimensions: 9.2 x 6.3 x 1 inches
• List Price: $27.99

Carter: The Like Economy 2nd Edition: How Businesses Make Money with Facebook

The #1 Plan for Profiting from Facebook: Now Updated with New Tools, Techniques, and Strategies!

Brian Carter’s complete, step-by-step Facebook sales and marketing plan has helped thousands of companies supercharge their online sales and profits. Now, he’s completely updated it to reflect new Facebook features and tools, share all-new examples and experiences, and deliver actionable new insights about Facebook’s users…your customers! Carter focuses on techniques proven to pay off and steers you away from expensive techniques that no longer work. You’ll discover today’s best ways to attract more prospects at lower cost, convert more of them into profitable buyers, repel “brand-bashers,” and attract fans who’ll help you sell. This is a book for doers, not talkers: entrepreneurs and marketers who want results, fast!

Key Features

• Compare Facebook’s five routes to profit, and choose your best strategies.
• Craft a Facebook program that reflects your unique offerings and customers.
• Avoid eight key mistakes that kill Facebook profitability.
• Continuously optimize your presence to reflect your experience and performance.
• Sell the dream: Go beyond benefits to arouse your fans’ desires.
• Attract super-affordable, targeted visitors and fans with Facebook ads.
• Deepen engagement by applying new insights about Facebook users.
• Improve branding, positioning, and customer service along with revenue.
• Master 13 proven influence tactics for transforming casual visitors into buyers.
• Employ time-tested sales tactics, including testimonials and upselling.
• Build a community you can translate into profits.
• Create a cost-effective B2B marketing program that works.

New to This Edition

• Updated for the many new and expanded features of facebook including a new chapter on B2Faced: B2C vs B2B Strategies, Content and Ads.

Contents

• Introduction

Chapter 1 The Like Effect: The Power of Positive Marketing

• Likes Decrease Costs and Increase Profits
• Likes Increase Sales
• Likes Give You Control of the Customer Conversation
• Likes Prove People Are Paying Attention
• Likes Solidify Loyalty
• Likes Create Evangelistic Customers
• There’s No Dislike Button
• Can You Do Fear-Based Marketing on Facebook?
• Google “Likes” the Like Button
• Facebook Is About Passions and Interests
• How Often Do Facebookers Like Things?
• Facebook Users Are More Trusting
• Facebook Groups: Off-the-Charts Positivity
• Facebook Page Brag Boards
• Easy Testimonials
• Emotions on Facebook Are Contagious
• Gross National Happiness

Chapter 2 You Can’t Tell a Facebook by its Cover: The Case for Facebook Marketing

• Why Facebook Marketing Is So Important
• Myths and Misconceptions About Facebook for Business
• Some Businesses Profit on Facebook, and Some Don’t
• Facebook’s Strengths: Advantages for Your Business

Chapter 3 FaceFirst: How Facebook Fits into Your Business and Other Marketing Efforts

• How Is Social Media Supposedly Changing Business?
• Evaluating Social Media Experts
• What Businesses That Profit from Facebook Do
• How Do You Synch Up Your Other Marketing Efforts with Your Facebook Campaigns?

Chapter 4 FaceBucks: Five Ways Businesses Achieve Profits with Facebook

• How Facebook Advertising Helps All Five Revenue Models
• Should You Try Facebook Marketing Without Fans First?
• Five Facebook Revenue Strategies

Chapter 5 How Not to Fall on Your Face: Eight Mistakes That Block Facebook Profitability

• 1. Is Your Business Viable Online? Is Profitability Likely?
• 2. Do You Have the Facts? Are You Looking at Them?
• 3. Are You Making It Easy for Them to Buy?
• 4. Are You Making Them Care?
• 5. Do You Have the Right Fans?
• 6. Are You Reaching Enough of Them?
• 7. Are You Reaching Them Repeatedly?
• 8. Are You Warming Them Up?

Chapter 6 Facing the Facts: How to Continuously Get Better Results with the Five Steps of Optimization

• How Digital Marketing Is Shifting Marketing Cultures
• The Five Steps of Optimization
• Step One: Establish One Clear Goal
• Step Two: Quantify the Goal with a Key Metric
• Step Three: Look at Where You’re Starting
• Step Four: Choose Tactics to Test
• Step Five: Optimize Based on Results

Chapter 7 Selling the Dream: Going Beyond Benefits to Arouse Your Fans’ Desire for What You Offer

• Cure the “Me Me Me” Epidemic
• Do Pushy Sales Messages Turn People Off?
• Sales Is a Journey of Four Steps
• How to “Sell the Dream”

Chapter 8 Putting Your Best Face Forward: Setting Up Your Facebook Page to Get More Fans and Sales

• Pages, Groups, and Profiles: The Mad, Mad World of Facebook
• Are Custom Tabs Overhyped?

Chapter 9 The Face of Advertising: How to Capitalize on the Most Powerful Marketing Tool

• Why Facebook Advertising Is Critically Important
• How to Do Facebook Advertising
• Advertising to Existing Fans
• How to Be a (Boring) Rock Star for Just $30 per Month

Chapter 10 FaceHook: Capturing Qualified Prospects as Fans and Group Members

• Why Fan Marketing Can Be So Profitable
• Unwise Ways to Get Fans
• Marketing 101: Targeting and Return on Investment
• Wrong Fans? Bad Return on Investment
• A Few Fan Growth Campaign Case Studies
• How to Get Low Cost, Targeted Fans
• Notes on Business-to-Business Fan Acquisition

Chapter 11 Talking Till You’re Blue in the Face: How to Get More Likes and Comments

• The Surprising Truth About How People Use Facebook
• Dancing on the EdgeRank: Increasing Response and Visibility
• Balancing Engagement and Selling Types of Posts

Chapter 12 FaceMessage: Achieving Other Corporate Goals on Facebook

• Nonrevenue-Oriented Facebook Goals

Chapter 13 Face-alytics: Analyzing Your Facebook Results

• Which Web Analytics Package Should You Use?
• Google Analytics Overview
• Taking Analytics with a Grain of Salt
• Tracking Facebook Visitors with Google Analytics
• How to Get Advanced Facebook Page Insights
• Competitive Intelligence Analytics

Chapter 14 Influence: 13 Tactics for Turning Browsers into Buyers

• Sales and Influence Tactics for Increased Facebook Profits
• Applying Influence Principles to Facebook Marketing
• Applying Time-Tested Sales Tactics to Facebook Marketing

Chapter 15 B2B Facebook Marketing

• Facebook B2B Marketing Success Stories
• Comparing Facebook, Google & LinkedIn for B2B
• Facebook B2B Marketing Tactics

Chapter 16 FaceBusiness: Seven Principles for Success

• Harness the Power of Positive Marketing
• Embrace the Entire Sales Funnel
• Leverage the Facebook Advertising Platform Now
• Map Out and Optimize Your Revenue Model
• Know Your Customers Much More Deeply
• Test, Track, and Optimize Your Marketing
• Start Fascinating Conversations
• Index

About the Author

• Brian Carter delivers entertaining, motivational talks on how top-performing organizations can generate more revenue. Brian’s 18 years of business success, plus a background in stand-up comedy, produce presentations that are both entertaining and enlightening for attendees. Brian is the internationally bestselling author of The Like Economy, LinkedIn for Business, and Facebook Marketing. His books have been translated into Spanish, Chinese, and Portuguese. Brian has also written for Salesforce, Marketo, Mashable, The Search Engine Journal, AllFacebook, The Next Web, and The Huffington Post. He has more than 200,000 online fans, and his content is viewed by more than 8 million times a month. He develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including well-known entities such as The World Health Organization, Universal Studios, The U.S. Army, Hardee’s, and Carl’s Jr.

Book Details

• Paperback: 336 pages
• Publisher: Que Publishing; 2 edition (c2014)
• Language: English
• ISBN-10: 0789751364
• ISBN-13: 978-0789751362
• Product Dimensions: 9 x 6 x 0.7 inches
• List Price: $24.99

Keegan: Global Marketing 8th Edition

For undergraduate and graduate courses in global marketing.

The excitement, challenges, and controversies of global marketing.

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing.

New to This Edition

Bring Global Marketing to Life with Real-World Examples

• NEW! New and Revised Cases: The cases in this text were written to encourage student interest and learning, stimulate class discussion, and enhance the classroom experience for students and instructors.
• NEW! Show the importance of analytics: Marketing Metric and Analytics Section. In today’s economic environment marketing needs to justify its existence, which is why this text now includes a new section that focuses on quantitative measures and analytics, such as return on investment.
• NEW! Analyze one of the most important topics in the field: Coverage of Social Media and Web 2.0. The impact of Social Media on global marketing activities has increased dramatically since the last edition–new discussions on this trend are integrated throughout the text.

Highlight Key Emerging Markets

• NEW! Expose the importance of a key emerging market: Coverage on Africa. Africa’s renaissance is another current trend that’s tracked in the seventh edition. Seemingly every day the business press announces another global company that plans to enter Africa or expand operations there. This edition highlights these developments and also provides “Africa 3.0,” the lead-in case to Chapter 15 that explores the way mobile phones are transforming business and home life across the continent.
• NEW! Highlight the growing impact of emerging nations: Continued Expanded Coverage on Emerging Markets. The unifying theme of the fifth edition was the growing impact of emerging nations in general–Brazil, Russia, India, and China.
• In this edition, coverage of emerging markets was expanded to include how Mexico, Indonesia, Nigeria, Turkey, and a handful of other emerging nations that have been rapidly approaching the “tipping point” in terms of both competitive vigor and marketing opportunity.
• In this edition, the path of the nascent economic recovery and the resulting shifts in global market opportunities and threats are highlighted. New phrases such as austerity, capital flight, currency wars, double-dip recession, global imbalances, global rebalancing, quantitative easing (QE), and sovereign-debt crisis have been introduced into the discourse.

Contents

Part I. Introduction

• Chapter 1. Introduction to Global Marketing
• Case 1-1. The Global Marketplace Is Also Local
• Case 1-1. The Global Marketplace (continued)
• Case 1-2. McDonald’s Expands Globally While Adjusting Its Local Recipe
• Case 1-3. Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up

Part II. The Global Marketing Environment

• Chapter 2. The Global Economic Environment
• Case 2-1. A New Front in the Battle of Ideas
• Case 2-1. A New Front in the Battle of Ideas (continued)
• Case 2-2. Argentina Uncorks Malbec; World Ready for a Glass
• Chapter 3. The Global Trade Environment
• Case 3-1. Global Trading Partners Look East and West for Economic Growth
• Case 3-1. Will New Trade Partnerships Fuel East-West Growth? (continued)
• Case 3-2. Will the Euro Survive? The Euro Zone Fights for Its Life
• Chapter 4. Social and Cultural Environments
• Case 4-1. Will Tourism Ruin Venice?
• Case 4-1. Is Tourism the Savior or the Scourge of Venice? (continued)
• Case 4-2. Soccer and the Fashion World
• Chapter 5. The Political, Legal, and Regulatory Environments
• Case 5-1. Mr. President–Free Pussy Riot!
• Case 5-1. Mr. President–Free Pussy Riot! (continued)
• Case 5-2. America’s Cuban Conundrum
• Case 5-3. Gambling Goes Global on the Internet

Part III. Approaching Global Markets

• Chapter 6. Global Information Systems and Market Research
• Case 6-1. Market Research Keeps Coach at the Cutting Edge of Fashion
• Case 6-1. Market Research Keeps Coach at the Cutting Edge of Fashion (continued)
• Case 6-2. Research Helps Whirlpool Keep Its Cool at Home, Act Local in Emerging Markets
• Chapter 7. Segmentation, Targeting, and Positioning
• Case 7-1. Global Companies Target Low-Income Consumers (A)
• Case 7-1. Global Companies Target Low-Income Consumers (A) (continued)
• Case 7-2. Cosmetics Giants Segment the Global Cosmetics Market
• Chapter 8. Importing, Exporting, and Sourcing
• Case 8-1. Can the United States Double Its Exports by 2015?
• Case 8-1. Increasing U.S. Exports (continued)
• Case 8-2. Asian Shoe Exports to Europe
• Case 8-3. A Day in the Life of an Export Coordinator
• Chapter 9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances
• Case 9-1. Starbucks Expands Abroad
• Case 9-1. Starbucks’ Global Expansion (continued)
• Case 9-2. Jaguar’s Passage to India

Part IV. The Global Marketing Mix

• Chapter 10. Brand and Product Decisions in Global Marketing
• Case 10-1. Suzlon Energy
• Case 10-1. Suzlon Energy (continued)
• Case 10-2. The Smart Car
• Chapter 11. Pricing Decisions
• Case 11-1. Global Companies Target Low-Income Consumers (B)
• Case 11-1. Global Companies Target Low-Income Consumers (B) (continued)
• Case 11-2. LVMH and Luxury Goods Marketing
• Case 11-3. One Laptop Per Child
• Chapter 12. Global Marketing Channels and Physical Distribution
• Case 12-1. Walmart’s Adventures in India
• Case 12-1. Can Walmart Crack the Retail Code in India? (continued)
• Case 12-2. Fail! Tesco Strikes Out in the United States
• Chapter 13. Global Marketing Communications Decisions I: Advertising and Public Relations
• Case 13-1. The Gulf Oil Spill: BP’s Public Relations Nightmare
• Case 13-1. The BP Oil Spill (continued)
• Case 13-2. Scotch Whisky in China: A Taste of the Good Life
• Chapter 14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication
• Case 14-1. Red Bull
• Case 14-1. Red Bull (continued)
• Case 14-2. Marketing an Industrial Product in Latin America
• Chapter 15. Global Marketing and the Digital Revolution
• Case 15-1. Africa 3.0
• Case 15-1. Africa 3.0 (continued)
• Case 15-2. Global Marketers Discover Social Media

Part V. Strategy and Leadership in the Twenty-First Century 488

• Chapter 16. Strategic Elements of Competitive Advantage
• Case 16-1. Volkswagen Aims for the Top
• Case 16-1. Volkswagen (continued)
• Case 16-2. IKEA
• Case 16-3. LEGO
• Chapter 17. Leadership, Organization, and Corporate Social Responsibility
• Case 17-1. A Changing of the Guard at Unilever
• Case 17-1. Unilever (continued)
• Glossary
• Index

About the Authors

• Dr. Warren J. Keegan is Professor of International Business and Marketing and Director of the Center for Global Business Strategy at the Lubin School of Business of Pace University-New York, and is Visiting Professor, Cranfield University School of Management (UK), CEIBS (China European International Business School)-Shanghai, Wharton Executive Programs, University of Pennsylvania, and ESSEC, Cergy-Pontoise-France. He is the founder of Warren Keegan Associates, Inc., a consulting consortium of experts in global strategy formulation and implementation. The firm is affiliated with Marketing Strategy & Planning, Inc.-New York, and MarkPlus, Indonesia's leading marketing consulting firm. Dr. Keegan is Chairman of the MarkPlus Global Institute-Singapore.

Book Details

• Paperback: 608 pages
• Publisher: Prentice Hall; 8 edition (Published | c2015)
• Language: English
• ISBN-10: 0133545008
• ISBN-13: 978-0133545005
• Product Dimensions: 8.5 x 10.8 inches
• List Price: $244.20

Iacobucci: Marketing Management 1st Edition

Dawn Iacobucci's Marketing Management provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. Paired with cases, group work, and/or simulations, instructors have the ability to create a dynamic and engaging course. This book reflects the dynamic environment facing today's marketers, helping them understand how an increasingly competitive global marketplace and the changes in technology affect the marketing decisions that managers must make.

Key Features

• "Anatomy of . . . Feature" assists student understanding of specific marketing management principles. This innovative learning feature explains the composition of key marketing management topics using detailed graphics to ensure that students comprehend each critical area within marketing management.
• Content and resources provide a supplement package that is second to none. This edition provides all of the content and resources you expect with a supplement package, including PowerPoint® slides, an Instructor's Manual, and a Test Bank powered by Cognero.
• Traditional concepts provide solid foundation in marketing management. Concise, yet thorough, this book covers all core marketing management topics in 17 succinct chapters to equip students with a solid foundation in marketing management.
• Harvard cases offer the best in leading business examples and practice. The author has partnered with Harvard Business Publishing, Darden and Ivey, to provide a complete set of teaching and learning materials that focus on cases that can be customized into the textbook.

Contents

Part I: MARKETING STRATEGY.

• 1. Why Is Marketing Management Important?
• 2. Customer Behavior.
• 3. Segmentation.
• 4. Targeting.
• 5. Positioning.

Part II: PRODUCT POSITIONING.

• 6. Goods and Services.
• 7. Brands.
• 8. New Products.

Part III: POSITIONING VIA PRICE, PLACE, PROMOTION.

• 9. Pricing.
• 10. Channels of Distribution and Logistics.
• 11. Advertising Messages and Marketing Communications.
• 12. Integrated Marketing Communications and Media Choices.
• 13. Social Media.

Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.

• 14. Customer Satisfaction and Customer Relationships.
• 15. Marketing Research Tools.

Part V: CAPSTONE.

• 16. Marketing Strategy.
• 17. Marketing Plans.

About the Authors

• Dawn Iacobucci is the Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University. Previously, she was the Senior Associate Dean for Owen (2008–2010) and Professor of Marketing at Kellogg (Northwestern, 1987–2004), University of Arizona (2001–2002), and Wharton (University of Pennsylvania, 2004–2007). She received her MS in Statistics and MA and PhD in Quantitative Psychology from the University of Illinois at Urbana-Champaign and her MTS from Garrett Theological Seminary. Dr. Iacobucci's research focuses on modeling dyadic interactions and social networks, customer satisfaction and service quality, and multivariate and methodological research questions. She has published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, the Journal of Consumer Psychology, the International Journal of Research in Marketing, Marketing Science, the Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks. Iacobucci teaches Marketing Management, Marketing Strategy, Marketing Research, Marketing Models, Services Marketing, and New Products to MBA students and undergraduates and multivariate statistics and methodological topics in PhD seminars. Dr. Iacobucci served as editor of the Journal of Consumer Research and the Journal of Consumer Psychology. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, and Kellogg on Integrated Marketing. She is author of Marketing Management (Cengage) and Mediation Analysis (Sage) and coauthor on Gilbert Churchill's lead text on Marketing Research (Cengage). She has taught internationally and has consulted for companies such as AT&T, Yamaha, and Hewlett-Packard.

Book Details

• Paperback: 352 pages
• Publisher: Cengage Learning; 1 edition (© 2015 | Published)
• Language: English
• ISBN-10: 1285429958
• ISBN-13: 978-1285429953
• Product Dimensions: 0.5 x 8 x 10 inches
• List Price: $ 168.95

Murphy: Contemporary Logistics 11th Edition

This market-leading text explores modern logistics from a managerial perspective characterized by geopolitical tensions in various parts of the world, steadily increasing trade among countries and across continents, supply chain vulnerabilities caused by severe natural disasters, and an unabated pace of technological advancement. In it, readers see theory come to life through the authors’ timely, practical, thorough, and exciting coverage of the fundamentals of logistics in today’s dynamic global landscape.

The invaluable suggestions of reviewers, adopters, and others–coupled with the expertise of new co-author A. Michael Knemeyer–have been incorporated into this new 11th edition to provide the freshest, most up-to-date insights and perspectives. Included is a new case study plus new examples, references, and discussions throughout. The illustrative tables, figures, and key terms have been revised or updated.

Key Features

• Students get a solid foundation in the basics of logistics, through the focus on the fundamentals in the book’s succinct and thorough coverage, while still getting coverage of supply chain management issues.
• The concepts of logistics come to life for students:
• Numerous relevant, real-world examples spark and hold student interest.
• The humorous side of logistics and supply chain management is exemplified in the authors’ conversational writing style and the popular cartoon illustrations.
• The end-of-chapter cases help students learn the concepts through real business situations that include national and international challenges.

New to This Edition

• Readers benefit from the input provided by reviewers, adopters, and others–coupled with the expertise of new co-author A. Michael Knemeyer, whose impressive practical, academic, and consulting experience in logistics and supply chain management provides fresh insights and perspectives.
• The positive real-life examples provided in the books case studies further serve to improve students’ understanding of the concepts in action through the addition of a new Case 9-1, All-Indian Logistics Services, and modifications to several other cases.
• Readers are brought up to date on today’s pressing global issues through the authors’ chapter revisions, new examples, current references, and addition of new content throughout.
• Important concepts are clarified through revisions to and updating of the tables and figures containing country and industry data.
• Readers get further clarification of concepts in the modified Key Terms at the beginning of each chapter, the definitions in the Glossary. New Key Terms in this edition include humanitarian logistics, big data, Logistics Uncertainty Pyramid Model, near sourcing, and total cost of ownership, among others.
• Readers can take their study further with the help of the revised end-of-chapter Suggested Readings, over 60% of which have been published since 2009.

Contents

PART I. OVERVIEW OF LOGISTICS

• Chapter 1. An Overview of Logistics
• Chapter 2. Logistics and Information Technology
• Chapter 3. Strategic and Financial Logistics
• Chapter 4. Organizational and Managerial Issues In Logistics

PART II. SUPPLY CHAIN MANAGEMENT

• Chapter 5. The Supply Chain Management Concept
• Chapter 6. Procurement

PART III. ELEMENTS OF LOGISTICS SYSTEMS

• Chapter 7. Demand Management, Order Management, and Customer Service
• Chapter 8. Inventory Management
• Chapter 9. Facility Location
• Chapter 10. Warehousing Management
• Chapter 11. Packaging and Materials Handling
• Chapter 12. Transportation
• Chapter 13. Transportation Management
• Chapter 14. International Logistics
• Glossary
• Name Index
• Subject Index

Book Details

• Hardcover: 320 pages
• Publisher: Prentice Hall; 11 edition (©2015 | Published)
• Language: English
• ISBN-10: 0132953463
• ISBN-13: 978-0132953467
• Product Dimensions: 0.6 x 8.1 x 10 inches
• List Price: $228.80

Tsai: The Small Business Online Marketing Handbook: Converting Online Conversations to Offline Sales

The small business marketing experts at Demandforce help owners kick off their online strategy. Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business.

With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.

Key Features

• Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit.
• Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders.

Contents

• Introduction
• Chapter 1 Understanding and Connecting with the Connected Consumer
• Chapter 2 Building a Plan for Your Small Business’s Online Reputation
• Chapter 3 Connecting Your Offline Business with Your Online Presence
• Chapter 4 Online Offers That Convert into Lasting Business
• Chapter 5 Optimization Tips for Email and Social Marketing
• Chapter 6 Activity: Build Your 12-Month Online Marketing Plan
• Chapter 7 Reduce Overall Marketing Spend: Get Offline Customers Online
• Chapter 8 Leverage the Magic of Word of Mouth Effectively: Social and Community
• Chapter 9 Design an Effective Customer Rewards Program
• Chapter 10 "I Brake for Testing": Measuring Success and Tweaking Your Program over Time
• Summary
• Appendix
• Acknowledgments
• Index

About the Authors

• ANNIE TSAI is Chief Marketing Officer at Demandforce, an Internet marketing and communication company that advises small to medium sized businesses. She and the team at Demandforce have worked closely with small businesses for over a decade to understand how to leverage online tools to maximize return. Tsai has prior experience designing global customer experience and retention management strategy and managing sales, sales engineering, and social and email marketing strategy design and implementation. Her blog about customer experience and life in the San Francisco Bay Area is immensely popular.

Book Details

• Hardcover: 192 pages
• Publisher: Wiley; 1 edition (c2014)
• Language: English
• ISBN-10: 1118615387
• ISBN-13: 978-1118615386
• Product Dimensions: 9.2 x 6.4 x 0.7 inches
• List Price: $25.00

Grewal: Marketing 4th Edition

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.

With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

Contents

SECTION ONE: Assessing the Marketplace 

• Chapter 1: Overview of Marketing 
• Chapter 2: Developing Marketing Strategies and a Marketing Plan 
• Chapter 3: Social and Mobile Marketing 
• Chapter 4: Marketing Ethics 
• Chapter 5: Analyzing the Marketing Environment 

SECTION TWO: Understanding the Marketplace 

• Chapter 6: Consumer Behavior 
• Chapter 7: Business-to-Business Marketing 
• Chapter 8: Global Marketing 

SECTION THREE: Targeting the Marketplace 

• Chapter 9: Segmentation, Targeting, and Positioning 
• Chapter 10: Understanding the Marketplace 

SECTION FOUR: Value Creation 

• Chapter 11: Product, Branding, and Packaging Decisions 
• Chapter 12: Developing New Products 
• Chapter 13: Services: The Intangible Product 

SECTION FIVE: Value Capture

• Chapter 14: Pricing Concepts for Establishing Value 
• Chapter 15: Strategic Pricing Methods 

SECTION SIX: Value Delivery: Designing the Channel and Supply Chain 

• Chapter 16: Supply Chain and Channel Management 
• Chapter 17: Retailing and Multichannel Marketing 

SECTION SEVEN: Value Communication 

• Chapter 18: Integrated Marketing Communications 
• Chapter 19: Advertising, Public Relations, and Sales Promotions 
• Chapter 20: Personal Selling and Sales Management

Book Details

• Hardcover: 768 pages
• Publisher: McGraw-Hill/Irwin; 4 edition (c2013)
• Language: English
• ISBN-10: 0078029007
• ISBN-13: 978-0078029004
• Product Dimensions: 10.9 x 8.6 x 1.3 inches
• List Price: $202.67

Levy: Retailing Management 9th Edition

The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google.

In preparing this edition, the authors focused on five important developments: 

• (1) the use of big data and analytical methods for decision making, 
• (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, 
• (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, 
• (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and 
• (5) the impact of globalization on the retail industry.

We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years.

Contents

SECTION I – THE WORLD OF RETAILING

• Chapter 1: Introduction to the World of Retailing
• Chapter 2: Types of Retailers
• Chapter 3: Multichannel Retailing
• Chapter 4: Customer Buying Behavior

SECTION II – RETAILING STRATEGY

• Chapter 5: Retail Market Strategy
• Chapter 6: Financial Strategy
• Chapter 7: Retail Locations
• Chapter 8: Retail Site Location
• Chapter 9: Human Resource Management
• Chapter 10: Information Systems and Supply Chain Management
• Chapter 11: Customer Relationship Management

SECTION III – MERCHANDISE MANAGEMENT

• Chapter 12: Managing the Merchandise Planning Process
• Chapter 13: Buying Merchandise
• Chapter 14: Retail Pricing
• Chapter 15: Retail Communication Mix

SECTION IV – STORE MANAGEMENT

• Chapter 16: Managing the Store
• Chapter 17: Store Layout, Design, and Visual Merchandising
• Chapter 18: Customer Service

About the Authors

• Michael Levy , PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. He received his PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami. Barton A. Weitz , PhD, received an undergraduate degree in electrical engineering from MIT and an MBA and a PhD in business administration from Stanford University. He has been a member of the faculty at the UCLA Graduate School of Business and the Wharton School at the University of Pennsylvania and is presently the JCPenney Eminent Scholar Chair in Retail Management in the Warrington College of Business Administration at the University of Florida.
• Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing/e-business, retailing, global marketing, pricing and value-based marketing strategies. He was ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 period and again for the 2000-2007 period.

Book Details

• Hardcover: 704 pages
• Publisher: McGraw-Hill/Irwin; 9 edition (c2013)
• Language: English
• ISBN-10: 007802899X
• ISBN-13: 978-0078028991
• Product Dimensions: 10.9 x 8.6 x 1.1 inches
• List Price: $241.00

Fetchko: Sports Marketing

Help students understand the business of sports through a practitioner’s perspective. Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage students to get actively involved and engaged in the process of sports entertainment.

Sports Marketing strives to depart from that practice by focusing on important conceptual, strategic, and actionable areas of the sports marketing function. Practitioner contributions come from the author team, and a high caliber roster of successful sports executives from media, marketing, and other areas of sports business.

Key Features

• Present information from the field:
• A practitioner’s approach. Most sports marketing texts are crafted using a marketing principles template. The organization and chapter themes of these texts are often too similar to Principles of Marketing texts.
• Industry experts highlights. Each chapter features an industry expert. Each expert was selected based on his or her knowledge and provided input on chapter content.
• Sports examples. Throughout the book, concepts are reinforced with examples of practices and events from the sports industry.
•  Put students’ analytical skills into play:
• Critical thinking exercises, which are found throughout this text, require students to consider various situations faced by the sports marketers and sports executives.
• The end-of-chapter sports marketing cases put students in the role of decision maker, enabling students to apply knowledge and key concepts to business situations faced by actual sports brands.
• Expert insights. Each chapter concludes with Insider Insights, a question-and-answer feature with the chapter’s industry contributor.
• Preview the chapter’s game plan: Lead-in vignettes. Each chapter begins with a vignette related to sports marketing and the content of the chapter.
• Get students ready for the big leagues: Career planning. Many students take a sports marketing course because they have a serious interest in pursuing a career in sports business.

Contents

PART 1: INTRODUCTION TO SPORTS MARKETING

• Chapter 1: Sports Meets Marketing

PART 2: UNDERSTANDING CUSTOMERS

• Chapter 2: Examining Sports Entertainment Consumption
• Chapter 3: Understanding the Marketing Environment
• Chapter 4: Segmenting Audiences for Sports

PART 3: RESPONDING TO CUSTOMERS

• Chapter 5: Building a Relevant Brand
• Chapter 6: Defining the Product Offering
• Chapter 7: Tapping into Passion through Experiential Marketing

PART 4: ENGAGING CUSTOMERS

• Chapter 8: Planning the Brand Story — Communications Strategy
• Chapter 9: Creating the Brand Story — Communications Campaigns
• Chapter 10: Telling the Brand Story — Communications Channels
• Chapter 11: Leveraging the Sports Brand through Sponsorship-Linked Marketing

PART 5: SATISFYING AND SERVING CUSTOMERS

• Chapter 12: Measuring Sports Brand Performance
• Chapter 13: Living the Brand Promise: Delivery of Sports Experiences
• Chapter 14: Preparing Future Sports Marketers

Book Details

• Hardcover: 416 pages
• Publisher: Prentice Hall; 1 edition (c2013)
• Language: English
• ISBN-10: 0132135469
• ISBN-13: 978-0132135467
• Product Dimensions: 0.8 x 8.4 x 10.8 inches
• List Price: $134.80