Entrepreneurship 3rd Edition combines concepts and cases while presenting the latest theories of entrepreneurship. The concepts cover what aspiring entrepreneurs need to know to start and grow their businesses and the cases tell the stories of real entrepreneurs. The authors cover all stages of the entrepreneurial process from searching for an opportunity to shaping it into a commercially attractive product or service, launching the new venture, and building it into a viable business. Through a combination of practical instruction and a range of real-life examples, Entrepreneurship helps prepare students for their future roles in building, managing and growing businesses.
New to This Edition
- LivePlan and Business Plan Pro, the best-selling business plan development programs are available with Entrepreneurship in value-priced packages to give students access to the leading resources to develop their business plans.
- New Chapter 14 on Social Entrepreneurship written by Brad George and Candida Brush.
- New cases throughout the book include: Meta Carta, Vera Bradley and Eu Yan Sang.
- Expanded Chapter 4 section on business models now includes hybrid models (like freemium, etc.).
- Updated examples throughout book, focusing on new internet (Web 2.0, 3.0, mobile aps, etc.) examples.
- Combined chapters 12 and 13 into one legal issues chapter.
- Updated statistics such as GEM data on entrepreneurial activity.
Contents
- Chapter 1 - The Power of Entrepreneurship
- Chapter 2 - The Entrepreneurial Process
- Chapter 3 - Opportunity, Recognition, Shaping and Reshaping
- Chapter 4 - Understanding Your Business Model And Developing Your Strategy
- Chapter 5 - Entrepreneurial Marketing
- Chapter 6 - Building The Founding Team
- Chapter 7 - The Business Planning Process
- Chapter 8 - Building Your Pro Forma Financial Statements
- Chapter 9 - Facing Entrepreneurial Ventures Worldwide
- Chapter 10 - Raising Money For Starting And Growing Businesses
- Chapter 11 - Debt And Other Forms Of Financing
- Chapter 12 - Legal And Tax Issues, Including Intellectual Property
- Chapter 13 - Entrepreneurial Growth
- Chapter 14 - Social Entrepreneurship: An Overview
About the Authors
- William D. Bygrave, MA, DPhil, MBA, DBA, is Professor Emeritus at Babson College, and also is a member of the Babson College Board of Trustees. Bygrave is founder of the Global Entrepreneurship Monitor (GEM), a worldwide consortium of leading universities studying the impact of entrepreneurship on country and worldwide economies.
- Andrew Zacharakis, BS, MBA, PhD, is The John H. Muller, Jr. Professor of Entrepreneurship at the Arthur M. Blank Center for Entrepreneurship at Babson College. Renowned for his expertise in entrepreneurship, he has been quoted in such publications as the Wall Street Journal and the Los Angeles Times. He has also held investment banking and venture capital positions at the Cambridge Companies.
Book Details
- Paperback: 600 pages
- Publisher: Wiley; 3 edition (February 3, 2014)
- Language: English
- ISBN-10: 1118582896
- ISBN-13: 978-1118582893
- List Price: $209.95