The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google.
In preparing this edition, the authors focused on five important developments:
- (1) the use of big data and analytical methods for decision making,
- (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience,
- (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers,
- (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and
- (5) the impact of globalization on the retail industry.
We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years.
Contents
SECTION I – THE WORLD OF RETAILING
- Chapter 1: Introduction to the World of Retailing
- Chapter 2: Types of Retailers
- Chapter 3: Multichannel Retailing
- Chapter 4: Customer Buying Behavior
SECTION II – RETAILING STRATEGY
- Chapter 5: Retail Market Strategy
- Chapter 6: Financial Strategy
- Chapter 7: Retail Locations
- Chapter 8: Retail Site Location
- Chapter 9: Human Resource Management
- Chapter 10: Information Systems and Supply Chain Management
- Chapter 11: Customer Relationship Management
SECTION III – MERCHANDISE MANAGEMENT
- Chapter 12: Managing the Merchandise Planning Process
- Chapter 13: Buying Merchandise
- Chapter 14: Retail Pricing
- Chapter 15: Retail Communication Mix
SECTION IV – STORE MANAGEMENT
- Chapter 16: Managing the Store
- Chapter 17: Store Layout, Design, and Visual Merchandising
- Chapter 18: Customer Service
About the Authors
- Michael Levy , PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. He received his PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami. Barton A. Weitz , PhD, received an undergraduate degree in electrical engineering from MIT and an MBA and a PhD in business administration from Stanford University. He has been a member of the faculty at the UCLA Graduate School of Business and the Wharton School at the University of Pennsylvania and is presently the JCPenney Eminent Scholar Chair in Retail Management in the Warrington College of Business Administration at the University of Florida.
- Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing/e-business, retailing, global marketing, pricing and value-based marketing strategies. He was ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 period and again for the 2000-2007 period.
Book Details
- Hardcover: 704 pages
- Publisher: McGraw-Hill/Irwin; 9 edition (c2013)
- Language: English
- ISBN-10: 007802899X
- ISBN-13: 978-0078028991
- Product Dimensions: 10.9 x 8.6 x 1.1 inches
- List Price: $241.00