Wireless technologies and social networking applications are dramatically transforming data communications. To keep readers aware of these rapid changes, Digital Business Networks explores emerging technologies, such as 4G mobile wireless, the advent of social networking applications from a business perspective, the underlying layer architecture functionalities of the TCP/IP model, and IPv6. The running theme of the discussion is cloud architectures, and the way they impact businesses’ networking capability.
Teaching and Learning Experience
To provide a better teaching and learning experience, for both instructors and students, this program will:
- Engage Students: Activities and a running case study offer a real-world perspective that helps students connect what they are learning with how it will be applied in a business setting.
- Apply Theory and/or Research: This text explores the current theories and research associated with the emerging technologies associated with digital business networks.
- Support Instructors and Students: End-of-chapter student resources and instructor materials supplement the text, and extend learning both inside, and outside, of the classroom.
Key Features
APPLY THEORY AND/OR RESEARCH
- The Impact of Cloud-Based Infrastructures - Throughout the text, the theme of cloud architectures is explored. Dooley details how the introduction of cloud-based infrastructures has significantly changed the way end users view and interact with a business’s networking capability. This end-user expectation of cloud services challenges networking professionals to deliver critical business resources seamlessly, accurately, rapidly, and perhaps most importantly, securely.
- The Most Popular Networking Model - Dooley focuses on the popular TCP/IP model throughout the book. To prompt well-rounded discussion, and thorough understanding of digital technologies, he also provides detailed explanation of the OSI (Open Systems Interface) model and presents analog concepts.
- The Advent of Social Networking Applications used in Business - Dooley includes a full chapter on how social media has affected today’s networks and the real questions that arise as businesses utilize social networks to gain competitive advantage. A discussion of social networking analytics and their importance in business is included.
- The Value of Research – To expose students to the importance of research, each chapter includes a Research in Brief activity that asks students to research a current, chapter-related topic.
ENGAGE STUDENTS
- Applied Perspective - A running case study (Sheehan Marketing) helps students engage with the theory and see how it is put into practice. The Case Study gives students a sense of continuity from one chapter to the next as to how the entire topic, class, and technology are related.
- The Business Benefit - Students want to know “how” something is relevant and “why” they should be mastering the content of the chapter. Every chapter begins with a Business Benefit section that lets students know how and why the chapter material is important from a business perspective.
- The Ethical Perspective - To allow students to explore the complex ethical challenges in today’s networking environment, each chapter includes an Ethical Perspectives feature. These features can spark lively class discussions, whether in a brick-and-mortar classroom or by use of threaded discussion boards in an online class.
SUPPORT INSTRUCTORS AND STUDENTS
- End-of-Chapter Student Support Material – To provide students with further opportunities to practice and extend the text material, the end of each chapter contains:
- Chapter Summary
- Keywords
- Short Answer Questions
- Hands-on-Projects
- Research in Brief Assignments
- Case Study Questions
- Topic in Focus
- Instructor’s Supplements.
Contents
Part I. DATA COMMUNICATION ESSENTIALS
- Chapter 1. Elements of Data Communications: Analog and Digital
- Chapter 2. Networking Models: OSI and TCP/IP
Part II. LAYER SERVICES
- Chapter 3. Physical Layer Fundamentals: Concepts and Components
- Chapter 4. Physical Layer Fundamentals: Media and Devices
- Chapter 5. Data Link Layer Fundamentals
- Chapter 6. Network Layer Services
- Chapter 7. Transport and Application Layer Services and IPv6
Part III. NETWORKING IMPLEMENTATIONS
- Chapter 8. Local Area Networks and Backbone Networks
- Chapter 9. Wide Area Networks
Part IV. ENTERPRISE SOLUTIONS
- Chapter 10. Servers in the Enterprise
- Chapter 11. Integrating the Enterprise
- Chapter 12. Securing the Enterprise
Part V. CURRENT AND EMERGING DIGITAL BUSINESS TECHNOLOGIES
- Chapter 13. Wireless Technologies
- Chapter 14. Business and Social Networking
About the Authors
- Allen Dooley completed his Doctorate in Education and Masters of Professional Writing at the University of Southern California in Los Angeles. In addition, he received his Masters and Bachelors in Business Administration from California State University Los Angeles.
Book Details
- Paperback: 336 pages
- Publisher: Prentice Hall; 1 edition (c2014)
- Language: English
- ISBN-10: 0132846918
- ISBN-13: 978-0132846912
- Product Dimensions: 0.4 x 8 x 9.8 inches
- List Price: $109.60