For undergraduate and graduate retail management courses. The text that helps students thrive in today’s retailing industry.
Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
A six-step, strategic approach and decision-making orientation prepare readers to become effective retail planners and decision-makers. Starting from the very first chapter, the six steps used in developing and applying a retail strategy give students a comprehensive process to follow throughout the text as they learn about the mission, goals, consumer market, overall and specific activities, and control mechanisms that are involved in a successful strategy. The six steps include:
- 1. Situation Analysis
- 2. Objectives
- 3. Identification of Consumers
- 4. Overall Strategy
- 5. Specific Activities
- 6. Control
Key Features
- Author Written Blog keeps professors and students updated with the latest information related to the retail management course.
- Short and Comprehensive Cases allow students to see how retailing works in real businesses.
- Careers, Careers, Careers! Information on retail careers can be found throughout the text and on the Website where students will discover the broad range of retailing possibilities and obtain contact information of potential employers.
- Building on the E-volution. There is a big shift in how retailing operates in today’s technology-driven world.
- Ethics Integrated in Every Chapter. Every chapter features an "Ethics in Retailing" box that provides students with opportunities for in-depth thinking about the ethical consequences of their decisions and actions.
- Technology in Retailing Integrated in Every Chapter. In order to provide students with the latest in technology topics, every chapter features a "Technology in Retailing" box.
Contents
Part One: An Overview of Strategic Retail Management
- Chapter 1: An Introduction to Retailing
- Chapter 2: Building and Sustaining Relationships in Retailing
- Chapter 3: Strategic Planning in Retailing
Part Two: Situation Analysis
- Chapter 4: Retail Institutions by Ownership
- Chapter 5: Retail Institutions by Store-Based Strategy
- Chapter 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
Part Three: Targeting Customers and Gathering Information
- Chapter 7: Identifying and Understanding Consumers
- Chapter 8: Information Gathering and Processing in Retailing
Part Four: Choosing a Store Location
- Chapter 9: Trading-Area Analysis
- Chapter 10: Site Selection
Part Five: Managing a Retail Business
- Chapter 11: Retail Organization and Human Resource Management
- Chapter 12: Operations Management: Financial Dimensions
- Chapter 13: Operations Management: Operational Dimensions
Part Six: Merchandise Management and Pricing
- Chapter 14: Developing Merchandise Plans
- Chapter 15: Implementing Merchandise
- Chapter 16: Financial Merchandise Management
- Chapter 17: Pricing in Retailing
Part Seven: Communicating with the Customer
- Chapter 18: Establishing and Maintaining a Retail Image
- Chapter 19: Promotional Strategy
Part Eight: Putting It All Together
- Chapter 20: Integrating and Controlling the Retail Strategy
About the Authors
- Barry Berman, Ph.D. is Walter H. 'Bud' Miller Distinguished Professor of Business at Hofstra University and Director of Hofstra's Executive MBA program. He serves on the board of the American Collegiate Retailing Association (ACRA) and co-chairs the triennial Academy of Marketing Science (AMS)/ACRA Retailing Association Retailing Conference. Barry Berman co-founded the American Marketing Association's Special Interest Group (SIG) in Retail Management.
- Joel R. Evans, Ph.D., is the RMI Distinguished Professor in the Zarb School of Business at Hofstra University, Long Island, New York.
Book Details
- Hardcover: 624 pages
- Publisher: Prentice Hall; 12 edition (c2013)
- Language: English
- ISBN-10: 0132720825
- ISBN-13: 978-0132720823
- Product Dimensions: 1 x 9 x 11 inches
- List Price: $217.80