Created through a "student-tested, faculty-approved" review process with more than 150 students and faculty, Survey of ECON is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Sexton's unique text introduces your students to the exciting, practical role that economics plays in everyday life. Award-winning instructor and author Robert Sexton uses a dynamic writing style to pique students' interest within a presentation that reads more like a business periodical than a text.
Bite-sized, easy-to-digest sections; built-in review questions; and numerous, memorable examples drawn from pop culture demonstrate the relevance and excitement of economics at work in the world today. A wealth of online learning tools, including instant access to Cengage's CourseMate and Global Economic Watch, helps equip your students for long-term personal and career success. CourseMate includes: an interactive eBook. Interactive teaching and learning tools including: Quizzes. Flashcards. Videos. Global Economic Watch. EconApps. Graphing Workshop. Answers to the in-text Self Review. Engagement Tracker, a first-of-its-kind tool that monitors student engagement in the course. And more.
Key Features
- An innovative combination of content delivery both in print and online provides a core text and a wealth of comprehensive multimedia teaching and learning assets based on input from student focus groups and surveys, and from interviews with nearly 150 faculty and students.
- Shorter, comprehensive chapters in a modern design present economics content in a more engaging and accessible format without minimizing coverage for your course.
- Chapter in review cards at the back of the student editions provide students with a portable study tool containing all of the pertinent information for class preparation.
- Instructor prep cards at the back of the instructor's edition make preparation simple with detachable cards for each chapter, offering a quick map of chapter content, a list of corresponding powerpoint® and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently.
- A full suite of unique learning tools that appeal to different learning styles is available to students with the purchase of a new book. Interactive quizzes, downloadable flash cards, videos, and more are only a click away.
- All of the content and resources you expect with a supplements package that is second to none including innovative test bank, instructor's manual, and powerpoint® lecture slides.
- Latest coverage of global financal crisis links economics content to current events — solid content within each chapter highlights today's financial markets, savings, and investments and links these and other key economic concepts to memorable contemporary events.
- Memorable, contemporary examples from pop culture and built-in study tools further emphasize and clearly illustrate the connection between economic principles and day-to-day lives.
New to This Edition
- New! Chapter 4 appendix: using supply and demand in the health care market.
- New! Chapter opener. These are designed to capture the student's interest as soon as they begin reading the chapter.
- New! A number of new in the news, global watch and photos with captions have been added. Many of these new features connect the real world to student lives.
- Refined coverage and pedagogy. More examples when needed, extended coverage in troubling areas of learning, and more visual references were added to this edition to enhance the learning experience.
- Revised test bank. The test bank has been heavily revised to allow for better tagging and research of the best questions for specific classrooms.
Contents
Part 1: Introduction to Economics.
- 1. The Role and Method of Economics.
- 2. The Economic Way of Thinking.
- 3. Supply and Demand.
- 4. Using Supply and Demand.
- 5. Market Failure and Public Choice.
Part 2: Microeconomics.
- 6. Production and Costs.
- 7. Firms in Perfectly Competitive Markets.
- 8. Monopoly.
- 9. Monopolistic Competition and Oligopoly.
- 10. Labor Markets, Income Distribution, and Poverty.
Part 3: Macroeconomics.
- 11. Introduction to Macroeconomics: Unemployment, Inflation, and Economic Fluctuations.
- 12. Economic Growth.
- 13. Aggregate Demand and Aggregate Supply.
- 14. Fiscal Policy.
- 15. Monetary Institutions.
- 16. The Federal Reserve and Monetary Policy.
- 17. Issues in Macroeconomic Theory and Policy.
- 18. International Economics.
About the Authors
- Robert L. Sexton. A distinguished professor of economics at Pepperdine University's Seaver College, Robert Sexton is a graduate of California Lutheran College and received his M.A. and Ph.D. degrees from the University of Colorado. Dr. Sexton writes frequently for economic and business journals and is the author of nine books on economics. His research spans American economic history, economic policy analysis, statutes and enforcement costs, public choice, regional economics, migration, and economic education. Professor Sexton has been a visiting professor at UCLA and was Pepperdine's 1991 Professor of the Year. His professional achievements have been recognized with the Howard A. White Memorial Teaching Award, the Luckman Distinguished Teaching Fellowship, and multiple Merit Acceleration Awards for excellence in teaching and research.
Book Details
- Paperback: 432 pages
- Publisher: Cengage Learning; 2nd edition (2013)
- Language: English
- ISBN-10: 1285087305
- ISBN-13: 978-1285087306
- Product Dimensions: 10.8 x 8.4 x 0.7 inches
- List price: $ 69.95