What do you mean when you say “Sustainability?” This question is all too often raised because what one person thinks will be very different from another. The first step in any sustainability plan is to first define sustainability — what it means to your company, settle on a common definition, and put it into language that all employees and stakeholders can both understand and get behind.
Making Sustainability Stick is tailored for those that are starting out in this process or have seen their efforts stall in realizing the business benefits of sustainability. This book provides the blueprint for implementation, breaking down barriers, and the steps required to integrate sustainability successfully.
It is laid out in easily digestible chapters, with action steps backed up from interviews with sustainability thought leaders, case studies, and the real life experience of the author who has consulted with over 75 organizations on sustainability.
This is the perfect book for those who are in the trenches or are just about to embark on their sustainability journey.
Key Features
- Presents an 11-step action plan for companies trying to integrate sustainability into their operations.
- Provides the step-by-step roadmap for implementing sustainability successfully.
- Focuses on “how” companies can realize the benefits of sustainability by engaging the head, heart, and hands of their employees.
- Provides a checklist for implementation and tips on how to regain momentum or get “un-stuck” at the end of each chapter.
- Delivers resources and exercises to overcome the most common barriers towards implementation.
Contents
- Introduction
- How to Use This Book
- Chapter 1: The Business Case
- Chapter 2: Defining Sustainability
- Chapter 3: Understanding Your Stakeholders and What Is Material to Them
- Chapter 4: Baselining Sustainability to Measure What Matters
- Chapter 5: Goals/Vision and Your Sustainability North Star
- Chapter 6: Management Support Is Essential
- Chapter 7: Understanding Change Management to Guide Implementation
- Chapter 8: Engaging Employees Around Sustainability
- Chapter 9: Systems, Decision Making, and Internal Alignment
- Chapter 10: Institutionalizing Sustainability
- Chapter 11: Communicating Sustainability Internally
- Individuals Interviewed for This Book
- Citations and Endnotes
- Index
About the Authors
- Kevin Wilhelm is the one of the world’s preeminent business consultants in the field of sustainability and climate change. He is the CEO of Sustainable Business Consulting, a Seattle-based consulting firm focused on demonstrating the bottom-line business benefits of sustainability and then leading companies through successful implementation. Kevin brings nearly two decades of experience working with businesses ranging from Fortune 500 multinationals to medium-sized businesses. His clients include Nordstrom, REI, The North Face, Alaska Airlines, Redbox, Expeditors, Drugstore.com, Puget Sound Energy, and more than 75 others.
Book Details
- Hardcover: 304 pages
- Publisher: Pearson FT Press; 1 edition (c2014)
- Language: English
- ISBN-10: 0133445577
- ISBN-13: 978-0133445572
- Product Dimensions: 9.1 x 6.2 x 1.1 inches
- List Price: $34.99