Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Effective Small Business Management. This text provides students with the tools they need in order to launch and manage a small business.
This edition features new and current examples, updated information on ethics and social responsibility, and several new pedagogical features.
Key Features
- Practical and Hands-On: Effective Small Business Management includes examples from both small businesses and large corporations.
- Guide students through creating a solid business plan: Business Plan Pro. Professors can also choose to bundle Business Plan Pro, the bestselling business planning software on the market. This easy-to-use software guides students through the process of building a solid business plan, making it easier for them to understand.
- Highlight relevant information: In-chapter Features.
- NEW and Updated! In the Entrepreneurial Spotlight.
- Updated! Entrepreneurship in Action.
- Gaining the Competitive Edge.
New to This Edition
- New! See the concepts in action: New Real-world Examples. Almost all of the real-world examples in this edition are new and highlighted by in-margin markers.
- NEW! Stay on the cutting-edge: Today’s Hot Topics.
- NEW! Show how to conduct business online: New Chapter on E-commerce. This edition offers in-depth, comprehensive coverage on e-commerce.
- NEW! Get students to think critically about the concepts: Ten New Cases. This edition includes ten new, brief cases that cover a variety of topics.
Contents
Section 1: The Challenge of Entrepreneurship
- Chapter 1: Entrepreneurs: The Driving Force behind Small Business
Section 2: Building the Business Plan: Beginning Considerations
- Chapter 2: Strategic Management and the Entrepreneur
- Chapter 3: Choosing a Form of Ownership
- Chapter 4: Franchising and the Entrepreneur
- Chapter 5: Buying an Existing Business
- Chapter 6: Conducting a Feasibility Analysis and Crafting a Winning Business Plan
Section 3: Building a Business Plan: Financial Issues
- Chapter 7: Creating a Solid Financial Plan
- Chapter 8: Managing Cash Flow
Section 4: Building a Business Plan: Marketing Your Company
- Chapter 9: Building a Guerrilla Marketing Plan
- Chapter 10: Creative Use of Advertising and Promotion
- Chapter 11: Pricing and Credit Strategies
- Chapter 12: Global Marketing Strategies
- Chapter 13: E-Commerce and Entrepreneurship
Section 5: Putting the Business Plan to Work: Finding Financing
- Chapter 14: Sources of Equity Financing
- Chapter 15: Sources of Debt Financing
Section 6: Location and Layout
- Chapter 16: Location, Layout, and Physical Facilities
Section 7: Managing a Small Business: Techniques for Enhancing Profitability
- Chapter 17: Supply Chain Management
- Chapter 18: Managing Inventory
Section 8: Managing People: A Company’s Most Valuable Resource
- Chapter 19: Staffing and Leading a Growing Company
Section 9: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation
- Chapter 20: Management Succession and Risk Management Strategies in the Family Business
- Chapter 21: Ethics and Social Responsibility: Doing the Right Thing
- Chapter 22: The Legal Environment: Business Law and Government Regulation
Book Details
- Hardcover: 888 pages
- Publisher: Prentice Hall; 10 edition (2012)
- Language: English
- ISBN-10: 0132157462
- ISBN-13: 978-0132157469
- Product Dimensions: 1.3 x 8.5 x 10.8 inches
- List price: $202.80