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Berko: Communicating: A Social, Career, and Cultural Focus 12th Edition

This highly-regarded introduction to communication text offers a comprehensive blend of basic communication theory, research and skills, with a strong emphasis on relationship communication (social), workplace communication (career) and intercultural communication (culture).

Communicating introduces the basic principles of communication and applies them to interpersonal, group, interviewing, and public speaking contexts. The book stresses communication competence through boxed material, “Learn by Doing” skill-building activities, thought-provoking questions and self-assessment questionnaires. The new edition features an increased emphasis on electronically-mediated communication and the impact of technology on our daily communication, a significantly updated research base and a reorganization of the public speaking chapters.

Key Features
  • Balance of theory, research and skills: Long-recognized for offering strong connections between theory, research and skills, the book continues to apply the solid research base to everyday situations through relevant examples, timely boxed features and thought-provoking questions that ask students to reflect on what they’ve read.
  • Three types of thematic boxes highlight the social, career and cultural aspects of communication.
    • Socially Communicating” boxes offer guidelines and skills for communicating in relationships and other interpersonal contexts.
    • Communicating in Careers” boxes provide insight into workplace communication with tips on how to communicate more effectively at work and in your career.
    • Culturally Communicating” boxes focus on different cultural communication norms and expectations and how to adapt one’s communication in an increasingly diverse world.
  • Emphasis on Intercultural Communication: The book integrates intercultural communication throughout in the aforementioned “Culturally Communicating” boxes, as well as text discussions of cultural differences and the role of culture, and inclusion of the latest demographic data.
  • Numerous pedagogical aids: Learning and study aids including chapter objectives and summaries, Questionnaires, and self-assessments, boldfaced key terms with an extensive end-of-book Glossary, and annotated sample speeches, excerpts and outlines help students review and retain important chapter concepts.
  • Separate chapter on Interviewing: A comprehensive, practical chapter on Interviewing offers valuable tips and useful guidelines for conducting information-gathering and employment interviews, as well as a number of other types.

New To This Edition
  • Increased emphasis on electronically-mediated communication: Coverage of digital and electronically-mediated communication (EMC) has been expanded, beginning with the Interpersonal chapter (Ch 6), which now includes EMC in its title, and integrating text discussion and examples throughout the new edition, to explore technological developments and trends and their impact on our communication. Topics include: using social networking, Internet video, electronic interviewing and brainstorming techniques, and collaboration software.
  • Significantly updated and expanded research base: More than a hundred scholarly journal article and conference paper citations have been added, thus expanding the contemporary research base in communication studies and related fields.
  • Greater emphasis on Perception: The Intrapersonal chapter, now titled “The Self and Perception” explores perception in greater depth, while still offering the unique material on “Self-Talk,” “Self-Esteem,” and “Understanding Yourself” that readers have valued through multiple editions.
  • Reorganization of public speaking chapters: In response to reviewers’ requests, the public speaking chapters have been reorganized, more clearly separating preparation and presentation techniques. The public speaking section now concludes with “delivery and presentation skills” as the final step in giving an effective and polished speech.
  • Re-examination and expansion of key topic areas: The new edition emphasizes and expands discussion of key topic areas such as perception, conflict management, leadership, and digital communication. Other important topics, such as human language, male/masculine-female/feminine communication, how culture affects groups, and communication apprehension, have been re-examined in light of new research, to reflect the latest thinking and findings.
  • Numerous new examples and boxes throughout: Figures, cartoons, examples, and boxes have been replaced and updated throughout to make this new edition as fresh as possible and to reflect current events such as media influence on the uprisings in the Middle East or civility in public discourse.
  • Streamlined coverage: Recognizing the multiple demands on students’ time, the new edition is more concise and selective in topic coverage, while retaining the breadth and depth of coverage that readers have valued through multiple editions, as well as the anecdotes and examples that make the book an engaging, accessible read.
  • Striking new design: An entirely new design offers pedagogical consistency and a fresh, contemporary look.

Book Details

  • Paperback: 480 pages
  • Publisher: Prentice Hall; 12 edition (January 7, 2012)
  • Language: English
  • ISBN-10: 0205029418
  • ISBN-13: 978-0205029419
  • Product Dimensions: 10 x 7.9 x 0.7 inches
List Price: $122.60 
 
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