Students need to have excellent, effective, and practical business communication skills in order to succeed in today’s business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.
Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. The Eleventh Edition offers in-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.
Key Features
- Help Students Apply Knowledge from the Text to the Real World.
- On the Job Communication Vignettes and Simulations. These sections help students apply knowledge from the text into the real world. Examples that students will have some familiarity are used to illustrate the content in many chapters. Some examples include MyCityWay’s winning business plan, Comedy super-agent Peter Principato’s techniques for effective presentations, Zappo’s free-spirited approach to recruiting free-spirited employees, and more.
- Review and Analysis Questions and Skills-Development Projects. Dozens of new questions and activities are offered in Learning Objectives Checkup, Apply Your Knowledge, and Practice Your Skills categories.
- Communication Cases. Communication cases give students the opportunity to solve real-world communication challenges using the media skills they’ll be expected to have in tomorrow’s workplace; 40 percent of the 125 cases are new in this edition.
- 70 Exhibits feature communication examples from Bigelow Tea, Burton Snowboards, Google, IBM. etc.
- More than 100 Illustrated Examples of communication technologies help students grasp the wide range of tools and media formats.
- Multimedia Resources. Students can extend their learning experience with unique Real-Time and Learn More media elements that connect them with dozens of handpicked videos, podcasts, and other items that complement chapter content.
- Critique the Professionals. This new activity invites students to see concepts in action as they analyze an example of professional communication using the principles learned in each chapter.
- Quick Learning Guide. This convenient review tool at the end of every chapter lists the learning objectives with page references, guiding students to the information they need to know.
New to This Edition
- NEW! Previewing. Each chapter provides clear learning objectives that prepare students for the material to come and provide a framework for the chapter content. Each learning objective aligns with a major heading in the chapter, and this structure is carried on through to the end of chapter and online activities, making it easier for instructors and students to gauge learning progress. After the learning objectives, a compelling “On the Job”communication vignette featuring a successful professional role model shows students how the material they will encounter in the chapter is put to use in actual business situations.
- NEW! Developing. Chapter content develops, explains, and elaborates on concepts with a carefully organized presentation of textual and visual material. The three-step process of planning, writing, and completing is adapted to every category of messages and every medium throughout the book, from traditional memos and reports to email, blogs, IM, podcasts, wikis, and social networking messages.
- NEW! Enhancing. Contemporary examples, including more than 70 new figures in this edition, show students the specific elements that contribute to or detract from successful messages. In addition, Real-Time Updates “Learn More” connects students with dozens of carefully selected online media elements that provide examples and insights from successful professionals.
- NEW! Reinforcing. Hundreds of realistic exercises and activities help students practice vital skills and put newfound knowledge to immediate use. Interactive Document Makeovers, pioneered by Bovée and Thill, let students experience firsthand the elements that make a document successful; giving them the insights they need to analyze and improve their own business messages. One hundred twenty-five communication cases, featuring dozens of real companies, encourage students to think about contemporary business issues as they put their skills to use in a variety of media, including blogging, social networking, and podcasting. At the end of each chapter, a multiple-choice simulation based on the chapter-opening vignette invites students to solve realistic communication challenges.
- Offer the Latest Information on Today’s Hottest Topics and Trends: The Social Media Revolution. This edition includes up-to-date coverage of the social communication model that’s redefining business communication and reshaping the relationships between companies and their stakeholders. Social media concepts and techniques are integrated throughout this text, from career planning to presentations.
Contents
Part I. Understanding the Foundations of Business Communication
- Chapter 1. Achieving Success Through Effective Business Communication
- Chapter 2. Mastering Team Skills and Interpersonal Communication
- Chapter 3. Communicating in a World of Diversity
Part II. Applying the Three-Step Writing Process
- Chapter 4. Planning Business Messages
- Chapter 5. Writing Business Messages
- Chapter 6. Completing Business Messages
Part III. Crafting Brief Messages
- Chapter 7. Crafting Messages for Electronic and Social Media
- Chapter 8. Writing Routine and Positive Messages
- Chapter 9. Writing Negative Messages
- Chapter 10. Writing Persuasive Messages
Part IV. Preparing Reports and Oral Presentations
- Chapter 11. Planning Reports and Proposals
- Chapter 12. Writing Reports and Proposals
- Chapter 13. Completing Reports and Proposals
- Chapter 14. Designing and Delivering Oral and Online Presentations
Part V. Writing Employment Messages and Interviewing for Jobs
- Chapter 15. Building Careers and Writing Résumés
- Chapter 16. Applying and Interviewing for Employment
Appendices
- Appendix A. Format and Layout of Business Documents
- Appendix B. Documentation of Report Sources
- Appendix C. Correction Symbols
Book Details
- Paperback: 672 pages
- Publisher: Prentice Hall; 11 edition (Published January 20, 2014; c2015)
- Language: English
- ISBN-10: 0133544176
- ISBN-13: 978-0133544176
- Product Dimensions: 11.2 x 8.4 x 1 inches
- List Price: $183.00