The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.
Key Features
- See concepts in action with Real-World Examples. This edition allows students to see how entrepreneurs are putting the text’s material into action.
- Follow a successful business plan, featuring a new company in the sixth edition.
- Present the opportunity to wrestle with several new ethical dilemmas. This text encourages students to think about and discuss potential ethics issues they may face in the “Ethics and Entrepreneurship” feature.
- Give concepts foundation with “The Hands on…How To?” features. This feature selects a concept from each chapter and explains how to put it into practice using individualized companies as examples
- Play the role of consultant and advise the entrepreneur. The updated, popular “You Be The Consultant” feature appears twice in every chapter and details a decision that an entrepreneur faces, asking students to play the role of consultant and advise the entrepreneur on the best course of action.
- Think critically about a variety of topics with 10 new brief cases. Covering several topics about small companies, these cases challenge students to think critically on the concepts covered in the text.
- Stay current with the latest entrepreneurial data.
New to This Edition
- Almost all of the real-world examples in this edition are new and are easy to spot because they are accompanied by an icon. These examples allow your students to see how entrepreneurs are putting into practice the concepts that they are learning about in the book and in your class. These examples are designed to help them to remember the key concepts in the course. The business founders in these examples also reflect the diversity that makes entrepreneurship a vital part of the global economy.
- The author added several new “Ethics and Entrepreneurship” features that give your students the opportunity to wrestle with some of the ethical dilemmas that entrepreneurs face in business, including the controversial issues surrounding employers’ responses to employees’ postings on social media sites. Encouraging them to think about and discuss these issues now prepares them for making the right business decisions later.
- A new sample business plan that illustrates a business plan that was created using Palo Alto Software’s Business Plan Pro, the best-selling business planning software in the country, is included.
- This edition provides expanded and updated coverage of important topics such as using social media, including Facebook, Twitter, and YouTube, as guerrilla marketing tools, attracting capital using crowd funding, using “pop-up” stores to test potential permanent locations, identifying the factors that drive employee engagement, using colors, sound, scents, and lighting as “symbolics” to send important subconscious signals to customers, and others.
- To emphasize the practical nature of this book, the author has updated the content of the very popular “Hands on…How to” feature, which selects a concept from each chapter and explains how students can put it to practice in their own companies.
- Another feature that is popular with both students and professors is “You Be the Consultant.” Every chapter contains at least two of these inserts that describe a decision that an entrepreneur faces and asks students to play the role of consultant and advise the entrepreneur on the best course of action.
- This edition includes 11 new brief cases that cover a variety of topics (see the Case Matrix that appears on the inside cover). All of the cases are about small companies, and most of them are companies that your students can research online.
- The content of every chapter reflects the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.
Contents
I. THE CHALLENGE OF ENTREPRENEURSHIP
- 1. The Foundations of Entrepreneurship
- 2. Inside the Entrepreneurial Mind: From Ideas to Reality
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS
- 3. Designing a Competitive Business Model and Building a Solid Strategic Plan
- 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan
- 5. Forms of Business Ownership
- 6. Franchising and the Entrepreneur
- 7. Buying an Existing Business
III. BUILDING THE BUSINESS PLAN: MARKETING AND FINANCIAL CONSIDERATIONS
- 8. Building a Powerful Guerrilla Marketing Plan
- 9. E-Commerce and the Entrepreneur
- 10. Pricing Strategies
- 11. Creating a Successful Financial Plan
- 12. Managing Cash Flow
IV. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS
- 13. Sources of Financing: Equity and Debt
- 14. Choosing the Right Location and Layout
- 15. Global Aspects of Entrepreneurship
- 16. Building a New Venture Team and Planning for the Next Generation
- Appendix: Sample Business Plan
- Brief Cases
- Name Index
- Subject Index
Book Details
- Paperback: 720 pages
- Publisher: Pearson; 7th edition (c2014)
- Language: English
- ISBN-10: 0132666790
- ISBN-13: 978-0132666794
- Product Dimensions: 10.8 x 8.5 x 1.1 inches
- List Price: $190.20