Penson: Introduction to Agricultural Economics 6th Edition

Introduction to Agricultural Economics, Sixth Edition, provides students with a systematic introduction to the basic economic concepts and issues impacting the U.S. food and fiber industry and offers strong coverage of macroeconomic theory and international trade. The Teaching and Learning Package includes an Instructor’s Manual and PowerPoint slides.

Key Features

Strong coverage of macroeconomics, the role of government, and international agricultural trade:

• Examines how macroeconomic policy, government regulations and international trade agreements impact farmers, ranchers, agribusinesses, financial institutions, and consumers of food and fiber products.
• The coverage of macroeconomics and agricultural programs and policies allows students to further understand the domestic market economy.
• The coverage of international trade helps students understand events in today's global economy.

Building block approach:

• Provides students with a systematic introduction to the basic concepts and issues in economics as they relate to both the food and fiber industry.
• Focuses first on individual consumer and producer decision making, then market equilibrium and economic conditions, then government intervention in agriculture, then macroeconomic policy, and finally international trade.
• Covers natural resource issues and government programs indigenous to the agricultural sector.
• Addresses Policy implications in the respective chapters.
• Includes extensive treatment of the important concept of demand and elasticity and its relevance to understanding revenue and economic welfare implications.
• Introduces the notion of production and the supply curve for the firm, along with market equilibrium.
• Covers perfect and imperfect competition to complete the picture of microeconomics.

Extensive chapter review:

• Each chapter contains an extensive list of questions designed to test student comprehension of the material covered. These questions are labeled EQs (economic quotients).
• An instructor's manual is provided with answers to the EQ questions, and a test bank is provided with answers.

Instructor support materials:

• Includes updated PowerPoint slides and an Instructor’s Manual with Test Bank.
• Supplies instructors with visuals and materials that support each lecture and decrease course preparation time.

New to This Edition

• New! Restructured chapter on macroeconomics of agriculture where the decade-by-decade history review has been replaced by a graphical presentation of how changes in macroeconomic policy affect farm revenue, profit, land prices, and producer net worth.
• New! Redesign of chapters dealing with international agricultural trade where four chapters have been reduced to three chapters with no loss in coverage of key concepts.
• New! Updated tables and figures from the fifth edition address changes in the economy in recent years.
• New! Updated chapter on the role of government in agriculture offers coverage of farm policy and particularly insights into the new Farm Bill.
• New! Expanded TEQ (Testing Your Economic Quotient) questions at the end of each chapter help students test their understanding of material in each chapter and give them an idea of what potential test questions may look like.

Contents

Part One: Introduction

• 1. What is Agricultural Economics?
• 2. The U.S. Food and Fiber Industry

Part Two: Understanding Consumer Behavior

• 3. Theory of Consumer Behavior
• 4. Consumer Equilibrium and Market Demand
• 5. Measurement and Interpretation of Elasticities

Part Three: Business Behavior and Market Equilibrium

• 6. Introduction to Production and Resource Use
• 7. Economics of Input and Product Substitution
• 8. Market Equilibrium and Product Price: Perfect Competition
• 9. Market Equilibrium and Product Price: Imperfect Competition

Part Four: Government in the Food and Fiber Industry

• 10. Natural Resources, the Environment, and Agriculture
• 11. Government Intervention in Agriculture

Part Five: Macroeconomics of Agriculture

• 12. Product Markets and National Output
• 13. Macroeconomic Policy Fundamentals
• 14. Consequences of Business Fluctuations
• 15. Macroeconomic Policy and Agriculture

Part Six: International Agricultural Trade

• 16. Agricultural Trade and Exchange Rates
• 17. Why Nations Trade
• 18. Agricultural Trade Policy and Preferential Trading Arrangements
• Glossary
• Index

Book Details

• Hardcover: 432 pages
• Publisher: Prentice Hall; 6 edition (©2015)
• Language: English
• ISBN-10: 0133379485
• ISBN-13: 978-0133379488
• Product Dimensions: 8.5 x 0.8 x 11 inches
• List Price: $167.40

Lussier: Leadership 6th Edition: Theory, Application & Skill Development

The most practical leadership textbook on the market, Leadership 6E uses a unique three-pronged approach to teach leadership concepts and theory. The authors combine traditional theory with cutting-edge leadership topics in a concise presentation packed with real-world examples. The text puts students in the leadership role, engaging them in applying the concepts and providing step-by-step behavior models for effectively handling leadership functions.

Key Features

• AACSB Assurance of Learning Standards: Chapter 1 includes the new list published in 2014. Each Developing Your Leadership Skills Exercise identifies the AACSB skills and competencies to be practiced through completion of the exercise.
• Step-by-Step Models: Several sets of how-to steps for handling day-to-day leadership functions are integrated into the context of the chapter or skill-building exercises, giving students a proven model to follow as leaders, including writing objectives, giving praise, coaching, resolving conflict, and delegating.
• Work Applications: These questions bring the leadership concept into the student's world by asking them to apply concepts to their own work experiences, either full-time, part-time, or summer jobs.
• Leadership Skill Development: Unlike competitors' exercises that are simply discussion-oriented, the exercises in LEADERSHIP 6e develop leadership skills students can employ immediately in their personal and professional lives.

New to This Edition

• Cengage Learning Testing, powered by Cognero, allows you to author, edit, and manage test bank content from multiple Cengage Learning solutions. You can create multiple test versions in an instant and deliver tests from your learning management system, your classroom, or wherever you want!
• All opening and closing cases have been replaced and/or heavily revised.
• Chapter Learning Outcomes have been updated to more closely align with heading structure and key chapter concepts. This closer alignment translates to clearer testing feedback.
• More than 80% of references have been updated.

Contents

Part I: INDIVIDUALS AS LEADERS.

• 1. Who Is a Leader and What Skills Do Leaders Need?
• 2. Leadership Traits and Ethics.
• 3. Leadership Behavior and Motivation.
• 4. Contingency Leadership Theories.
• 5. Influencing: Power, Politics, Networking, and Negotiation.

Part II: TEAM LEADERSHIP.

• 6. Communication, Coaching, and Conflict Skills.
• 7. Leader-Member Exchange and Followership.
• 8. Team Leadership and Self-Managed Teams.

Part III: ORGANIZATIONAL LEADERSHIP.

• 9. Charismatic and Transformational Leadership.
• 10. Leadership of Culture, Ethics, and Diversity.
• 11. Strategic Leadership and Change Management.
• 12. Crisis Leadership and the Learning Organization.
• Appendix: Leadership and Spirituality in the Workplace.

About the Author

• Robert N. Lussier is Professor of Management at Springfield College. Having taught management for more than 25 years, he has developed innovative and widely copied methods for applying concepts and developing skills that can be used personally and professionally. A prolific writer, Dr. Lussier has more than 350 publications to his credit. He served as founding director of Israel Programs and taught courses in Israel. His international experience also stretches to Namibia and South Africa. He holds a bachelor of science in business administration from Salem State College, master's degrees in education and business administration from Suffolk University, and a doctorate in management from the University of New Haven.
• Christopher F. Achua is a full professor in the Department of Business and Economics at the University of Virginia's College at Wise. Dr. Achua has been teaching strategic management, leadership and other related courses for almost two decades, and he has an active scholarship record of presenting papers at regional and national conferences. A consultant to a variety of for-profit and not-for-profit organizations, Achua has served on several boards. He served as founding director of two business programs at UVA-Wise – the Small Business Institute (SBI) and the Center for Entrepreneurship, Leadership & Service (CELS). He received his undergraduate degree in business administration and accounting from the University of Sioux Falls, South Dakota; his MBA from the University of South Dakota; and his doctorate from the United States International University in San Diego, California.

Book Details

• Paperback: 552 pages
• Publisher: Cengage Learning; 6 edition (© 2016 | Published)
• Language: English
• ISBN-10: 1285866355
• ISBN-13: 978-1285866352
• Product Dimensions: 9.9 x 7.9 x 0.7 inches
• List Price: $272.95

Acemoglu: Microeconomics

Acemoglu, Laibson, List: An evidence-based approach to economics.

Throughout Microeconomics, authors Daron Acemoglu, David Laibson, and John List use real economic questions and data to help students learn about the world around them.

Taking a fresh approach, the authors use the themes of optimization, equilibrium and empiricism to illustrate the power of simple economic ideas, and their ability to explain, predict, and improve what happens in the world. Each chapter begins with an empirical question that is later answered using data in the Evidence-Based Economics feature. As a result of the text’s practical emphasis, students will learn to apply economic principles to guide the decisions they make in their own lives.

Key Features

Teach economics through three unified themes

• 1. Optimization. The first principle — that people try to choose the best available option — is optimization.
• 2. Equilibrium. Economic systems tend toward equilibrium, wherein each economic actor feels that he or she cannot do any better by picking another course of action.
• 3. Empiricism. While the first two key principles are conceptual, the third is methodological.

Showcase empirical questions with engaging features.

• 1. Evidence-Based Economics (EBE) features show how economists use data to answer the question posed in the opening paragraph of each chapter.
• 2. Letting the Data Speak features reinforces the theme of evidence behind the theory.
• 3. Choice and Consequence features emphasize optimization — one of the key themes in the book — by focusing on making the best decision. These features ask students to make an economic decision, or evaluate the consequences of past real decisions.

Show the importance of microeconomic concepts in everyday life.

• 1. An integrated approach to consumption and production.
• 2. In-depth coverage of game theory that yields powerful insights.
• 3. An innovative suite that extends the microeconomic toolbox.

Contents

Part I. Introduction to Economics

• Chapter 1. The Principles and Practice of Economics
• Chapter 2. Economic Methods and Economic Questions
• Chapter 3. Optimization: Doing the Best You Can
• Chapter 4. Demand, Supply, and Equilibrium

Part II. Foundations of Microeconomics

• 5. Consumers and Incentives
• 6. Sellers and Incentives
• 7. Perfect Competition and the Invisible Hand
• 8. Trade
• 9. Externalities and Public Goods
• 10. The Government in the Economy: Taxation and Regulation
• 11. Markets for Factors of Production

Part III. Market Structure

• 12. Monopoly
• 13. Game Theory and Strategic Play
• 14. Oligopoly and Monopolistic Competition

Part IV. Extending the Microeconomic Toolbox

• 15. Trade-offs Involving Time and Risk
• 16. The Economics of Information
• 17. Auctions and Bargaining
• 18. Social Economics
• Web Chapter 1. Financial Decision Making
• Web Chapter 2. Economics of Life, Health, and the Environment
• Web Chapter 3. Political Economy

Book Details

• Paperback: 488 pages
• Publisher: Prentice Hall; 1 edition (©2015)
• Language: English
• ISBN-10: 0321391578
• ISBN-13: 978-0321391575
• Product Dimensions: 8.4 x 0.9 x 10.7 inches
• List Price: $236.40

Fischer: Advanced Accounting 12th Edition

Help your advanced accounting students master the theory and practice they need for professional success with Fischer/Taylor/Cheng’s Advanced Accounting 12E. This leading text offers your students the most authoritative, comprehensive coverage of advanced accounting topics available. This edition explores the latest FASB statements and their impact on consolidations. The authors combine sound theoretical foundations with a hands-on approach using numerous actual examples common in today’s accounting. The text’s proven focus on conceptual understanding and clear presentation style make even the most complex topics approachable. New and revised end-of-chapter questions reinforce major concepts from each chapter and challenge students to expand their critical thinking and reasoning skills. Only Advanced Accounting 12E uses a horizontal approach to consolidations, the format most commonly used in today’s business world. A trusted preparation resource for the CPA exam, Advanced Accounting 12E provides the knowledge your students need for ongoing accounting success.

Key Features

• Text Reflects The Latest FASB Standards: FASB standards and updates for Business Consolidations ensure this edition offers the most recent information and developments for your course. Excellent explanations of the effect of these updates and their impact on Financial Accounting make certain your students understand the principles presented.
• Complete, Authoritative Coverage Prepares Students for CPA Exam: Known for its comprehensive coverage of consolidations, derivatives, international accounting, and governmental and not-for-profit accounting, this book provides your students with the coverage they need to prepare effectively for the CPA exam.
• Comprehensive Coverage of Consolidations Emphasizes The Most Widely Used Spreadsheet Approach: Eight chapters and two special appendices on consolidations offer a unique, step-by-step approach that clarifies this complex topic. The book’s trial-balance/horizontal worksheet format emphasizes the method most common in business today. Optional vertical worksheet coverage is also included.
• Optional Derivatives Module Prepares Students for Multinational Study: An optional module provides in-depth coverage of derivatives before the multinational chapters to emphasize this important background before students study the hedging of foreign currency.
• Integrated Coverage of Excel® Helps Students Master This Critical Tool: An easy-to-follow Excel tutorial on the companion website guides students through creating Excel worksheets, while Electronic Working Papers on the website provide efficient tools for students to complete selected end-of-chapter problems. Excel templates and solutions are also available.

New to This Edition

• New Special Appendix Covers Variable Interest Entities: This unique appendix, following Chapter 8 discusses the unique features of Variable Interest Entities in detail.
• Updated End-Of-Chapter Materials Reinforce Concepts and Stretch Critical-Thinking Skills: Abundant new or revised exercises and problems reinforce chapter concepts with class-tested practice. “Understanding The Issues” questions require students to think beyond the chapter presentation as they expand both reasoning and discussion skills. “Reflection” features connect applications with higher-level theory.

Contents

• 1. Business Combinations: New Rules for a Long-Standing Business Practice.
• 2. Consolidated Statements: Date of Acquisition.
• 3. Consolidated Statements: Subsequent to Acquisition.
• 4. Intercompany Transactions: Merchandise, Plant Assets, and Notes.
• 5. Intercompany Transactions: Bonds and Leases.
• 6. Cash Flows, EPS, and Taxation.
• 7. Special Issues in Accounting for an Investment in a Subsidiary.
• 8. Subsidiary Equity Transactions; Indirect Subsidiary Ownership and Subsidiary Ownership of Parent Shares.
• Appendix 1: Accounting for Influential Investments.
• Appendix 2: Variable Interest Entities
• 9. The International Accounting Environment.
• Module: Derivatives and Related Accounting Issues.
• 10. Foreign Currency Transactions.
• 11. Translation of Foreign Financial Statements.
• 12. Interim Reporting and Disclosures about Segments of an Enterprise.
• 13. Partnerships: Characteristics, Formation, and Accounting for Activities.
• 14. Partnerships: Ownership Changes and Liquidations.
• 15. Governmental Accounting: The General Fund and the Account Groups.
• 16. Governmental Accounting: Other Governmental Funds, Proprietary Funds, and Fiduciary Funds.
• 17. Financial Reporting Issues.
• 18. Accounting for Private Not-for-Profit Organizations.
• 19. Accounting for Not-for-Profit Colleges and Universities and Health Care Organizations.
• 20. Estates and Trusts: Their Nature and the Accountant’s Role.
• 21. Debt Restructuring, Corporate Reorganizations, and Liquidations.

About the Authors

• Paul M. Fischer is the Jerry Leer Professor of Accounting and Accounting Area Chair at the University of Wisconsin, Milwaukee. He teaches intermediate, advanced financial, and management accounting at the undergraduate and graduate levels. He has received the AMOCO Outstanding Professor Award, the Outstanding Executive MBA Professor Award, and the School of Business Administration Advisory Council Teaching Award. He also teaches continuing education classes and provides executive training courses for several large corporations. He earned his undergraduate accounting degree at Milwaukee and earned an M.B.A. and Ph.D. at the University of Wisconsin, Madison. Dr. Fischer is a CPA and member of the American Institute of CPAs, the Wisconsin Institute of CPAs, and the American Accounting Association. Dr. Fischer has co-authored numerous texts and journal articles, as well as computer software. He actively pursues research and consulting interests in the areas of leasing, pension accounting, and business combinations.
• William J. Taylor primarily teaches financial accounting and auditing at both the undergraduate and graduate levels at University of Wisconsin, Milwaukee. In addition, he is involved in providing executive training courses for several large corporations through an executive M.B.A. program. Dr. Taylor has been recognized for his teaching excellence and has received both the AMOCO Outstanding Professor Award and the School of Business Administration Advisory Council Teaching Award. He earned his Ph.D. from Georgia State University and is a CPA and a CVA (Certified Valuation Analyst). His professional experience includes working for Deloitte and Touché and Arthur Andersen & Co. in their audit practices. His private consulting activities include business valuations, litigation services, and issues affecting closely held businesses. Dr. Taylor is a member of the American Institute of CPAs, the Wisconsin Institute of CPAs, and the National Association of Certified Valuation Analysts. He serves as a director and officer for a number of professional organizations.
• Rita H. Cheng is the A.O. Smith Teaching Professor of Accounting at the University of Wisconsin, Milwaukee. She teaches government and not-for-profit accounting and advanced financial accounting. She has published numerous journal articles and technical reports and is often asked to speak on government and not-for-profit accounting topics. Dr. Cheng has been recognized for her teaching excellence and is a recipient of the School of Business Administration Advisory Council Outstanding Teaching Award. She earned her Ph.D. in Accounting at Temple University. She is a CPA and a Certified Government Financial Manager. Dr. Cheng is actively involved in research focusing on the quality of accounting and financial reporting by state and local governments and the influence of accounting regulation on corporate business competitiveness. She is a member of the Government and Nonprofit Section of the American Accounting Association and has served as the section’s president. She has also testified before the Governmental Accounting Standards Board and coordinated the academic response to several proposed standards.

Book Details

• Hardcover: 1152 pages
• Publisher: Cengage Learning; 12 edition (©2016 | Published)
• Language: English
• ISBN-10: 1305084853
• ISBN-13: 978-1305084858
• Product Dimensions: 7.4 x 0.8 x 9.7 inches
• List Price: $271.75

Boone: Contemporary Marketing 17th Edition

Contemporary Marketing Seventeenth Edition is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field. Because it is so technologically advanced, student-friendly, instructor-supported, and more relevant than ever, Contemporary Marketing Seventeenth Edition remains in a class by itself.

Key Features

• Each chapter contains a Career Readiness feature exploring practical considerations for professional success, such as business etiquette and communication, business dinners, and building strong customer relationships.
• Self-quizzes to conclude each chapter and Assessment Checks at the end of each text section allow students to quickly evaluate their learning and identify any areas in need of further reinforcement.
• The text is supported by a full suite of teaching and learning supplements, including a Test Bank with more than 4,000 questions categorized by objective, difficulty level, Bloom's taxonomy, and AACSB and Rubin/Dierdorff requirements; an updated Instructor's Manual with detailed lecture outlines, collaborative learning exercises, answers to end-of-chapter questions, and a media guide; and PowerPoint® presentations.
• An online suite of student assessment solutions is available to help enhance understanding of course material and give instructors the ability to manage classes, organize assignments, and track student progress using a variety of platforms.

New to This Edition

• Every chapter features updated statistics, figures, tables, and end-of-chapter material, providing readers with the most current, accurate, and relevant material available.
• Updated chapter 10 on marketing research explores the new and evolving uses of big data in this field.
• Feature boxes throughout the text have been updated with new and revised information, ensuring that material related to Career Readiness, Marketing Success, and Ethics is always timely and relevant for today's marketing professionals.
• Ten of the text's chapter-opening vignettes are brand-new for the Seventeenth Edition, while the remaining nine 'Evolution of a Brand' vignettes have been reviewed and updated for the current edition.
• Extensive new and updated end-of-chapter material is designed to help students review key concepts, assess their learning, and deepen their understanding; highlights include 10 new cases, nine updated cases, and 26 updated video cases.

Contents

• Preface.

Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES.

• 1. Marketing: The Art and Science of Satisfying Customers.
• 2. Strategic Planning in Contemporary Marketing.
• 3. The Marketing Environment, Ethics, and Social Responsibility.
• 4. Social Media: Living in the Connected World.
• 5. E-Business: Managing the Customer Experience.

Part II: UNDERSTANDING BUYERS AND MARKETS.

• 6. Consumer Behavior.
• 7. Business-to-Business (B2B) Marketing.
• 8. Global Marketing.

Part III: TARGET MARKET SELECTION.

• 9. Market Segmentation, Targeting, and Positioning.
• 10. Marketing Research in the Era of Big Data.
• 11. Relationship Marketing and Customer Relationship Management (CRM).

Part IV: PRODUCT DECISIONS.

• 12. Product and Service Strategies.
• 13. Developing and Managing Brand and Product Categories.

Part V: DISTRIBUTION DECISIONS.

• 14. Marketing Channels and Supply Chain Management.
• 15. Retailers, Wholesalers, and Direct Marketers.

Part VI: PROMOTIONAL DECISIONS.

• 16. Integrated Marketing Communications, Advertising, and Public Relations.
• 17. Personal Selling and Sales Promotion.

Part VII: PRICING DECISIONS.

• 18. Pricing Concepts.
• 19. Pricing Strategies.
• Appendix A: Developing an Effective Marketing Plan.
• Appendix B: Financial Analysis in Marketing.
• Online.
• Appendix: Your Career in Marketing.
• Glossary.
• Name & Company Index.
• Subject Index.
• International Index.

About the Authors

• After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the 13th edition of Contemporary Marketing. Over the years, students and colleagues at the University of Tulsa and the University of South Alabama and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions that he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.
• David L. Kurtz has taught at a number of major U.S. and foreign universities and has co-authored best-selling books with Louis E. Boone. Their publications have been translated into Chinese, French, Indonesian, Italian, Polish, Portuguese, and Spanish. Dave has lectured extensively throughout North America, Europe, Asia, and Australia. He attended Davis & Elkins College in Elkins, West Virginia, before entering the graduate business school at the University of Arkansas, where he met Gene Boone. Gene and Dave became longtime co-authors; together they have produced more than 50 books. In addition to writing, Dave and Gene have been partners in several entrepreneurial ventures. But four years at Davis & Elkins College in Elkins, West Virginia, turned him around. Excellent teachers helped get Dave on a sound academic footing. His grade point average soared—enough to get him accepted by the graduate business school at the University of Arkansas, where he met Gene Boone. After graduate school, the two became career co-authors, with over 50 books between them. Gene and Dave also got involved in several entrepreneurial ventures. Today, Dave Kurtz is back teaching at the University of Arkansas after duty tours in Ypsilanti, Michigan; Seattle; and Melbourne, Australia. He is the proud grandfather of five “perfect” kids and a sportsman with a golfing handicap too high to mention. Dave, his wife, Diane, and four demanding canine companions (Daisy, Lucy, Molly, and Sally) live in Rogers, Arkansas. Dave holds a distinguished professorship at the Sam M. Walton College of Business in nearby Fayetteville, home of the Arkansas Razorbacks.

Book Details

• Paperback: 784 pages
• Publisher: Cengage Learning; 17 edition (© 2016 | Published)
• Language: English
• ISBN-10: 1305075366
• ISBN-13: 978-1305075368
• Product Dimensions: 1 x 10 x 12 inches
• List Price: $301.95

Hill: International Business 10th Edition: Competing in the Global Marketplace

Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W. L. Hill, sets the standard. Hill draws upon his experience to deliver a complete solution-print and digital—for instructors & students by being:

• Integrated - Progression of Topics
• Application Rich - Strong on Strategy
• Current - Thought Provoking
• Relevant - Actual Practice of International Business

Contents

Part One-Introduction and Overview

• Chapter 1: Globalization Case: Who Makes the Apple iPhone? 

Part Two-Country Differences

• Chapter 2: National Differences in Political Economy Chapter 3: Political Economy and Economic Development 
• Chapter 4: Differences in Culture 
• Chapter 5: Ethics in International Business 
• Case: Siemens Bribery Scandal 
• Case: Disaster in Bangladesh 
• Case: Knights Apparel 
• Case: Japan’s Economic Malaise 
• Case: Indonesia: The Next Asian Giant? 

Part Three-The Global Trade and Investment Environment

• Chapter 6: International Trade Theory
• Chapter 7: The Political Economy of International Trade
• Chapter 8: Foreign Direct Investment
• Chapter 9: Regional Economic Integration
• Case: Legal Outsourcing 
• Case: The Global Financial Crisis and Protectionism
• Case: NAFTA and Mexican Trucking 
• Case: The Rise of the Indian Automobile Industry 
• Case: Logitech

Part Four-The Global Monetary System

• Chapter 10: The Foreign Exchange Market
• Chapter 11: The International Monetary System
• Chapter 12: The Global Capital Market
• Case: South Korean Currency Crisis 
• Case: Russian Ruble Crisis
• Case: Caterpillar: Competing in a World of Fluctuating Currencies 

Part Five-The Strategy and Structure of International Business

• Chapter 13: The Strategy of International Business
• Chapter 14: The Organization of International Business
• Chapter 15: Entry Strategy and Strategic Alliances
• Case: The Evolving Strategy of IBM 
• Case: IKEA in 2013 Case: General Electric’s Joint Ventures Case: The Globalization of Starbucks Case: Coca-Cola’s Strategy

Part Six-Business Operations

• Chapter 16: Exporting, Importing, and Countertrade
• Chapter 17: Production, Outsourcing, and Logistics
• Chapter 18: Global Marketing and R&D
• Chapter 19: Global Human Resource Management
• Chapter 20: Accounting and Finance in the International Business
• Case: Brazil’s Gol Airlines 
• Case: Staffing Policy at AstraZeneca

About the Author

• Charles Hill received his Ph.D. in industrial organization economics from the University of Manchester’s Institute of Science and Technology. He has received numerous awards for teaching excellence in both the undergraduate, MBA, and executive MBA programs at the University of Washington.

Book Details

• Hardcover: 702 pages
• Publisher: McGraw-Hill/Irwin; 10 edition (©2014)
• Language: English
• ISBN-10: 007811277X
• ISBN-13: 978-0078112775
• Product Dimensions: 8.5 x 1.2 x 11.1 inches
• List Price: $290.33

Warren: Financial & Managerial Accounting 13th Edition

Close the gap between homework and exam performance with Warren/Reeve/Duchac's Financial & Managerial Accounting 13E and CengageNOWv2! Market-leading ACCOUNTING has been on the forefront of innovation and change based on the needs of today's teaching and learning environment. Warren/Reeve/Duchac's Financial & Managerial Accounting 13e and CengageNOWv2 help elevate student thinking with content that addresses each stage of the learning process from motivation to mastery. This integrated system motivates students to learn, provides practice opportunities to better prepare for exams, and helps students achieve mastery with tools to help them make connections and see the big picture.

The Complete Learning System in Financial & Managerial Accounting and CengageNOWv2 is built around the way students use textbooks and online resources to learn, study and complete homework, allowing them to achieve ultimate success in this course. New content includes author-written Dynamic Exhibits that allow students to see connections and relationships like never before! Dynamic Exhibits allow students to change the variables in a scenario and see how a change ripples through the accounting system, helping students understand how concepts relate to one another. In addition to the many new digital assets created for this edition, the textbook content itself has also been revised to include the new revenue recognition standard and a greater emphasis on service companies in the managerial accounting chapters. The end goal of Warren/Reeve/Duchac's Financial & Managerial Accounting and CengageNOWv2 is to elevate thinking and create more empowered and prepared students--ready to take on the rest of their educational and career goals.

Key Features

• Activation Exercises in CengageNOWv2: These author-written Activation Exercises focus on helping students develop a better understanding of (1) key terms and definitions, (2) the economics of business transactions, (3) how these transactions are recorded in the accounting system, and where relevant, (4) how these transactions are ultimately reflected in the financial statements. The Activation Exercise interactive structure builds the critical thinking skills that are necessary for students to succeed and can be used as an introduction to topics or for review and assessment. Activation Exercises are assignable/gradable in CengageNOWv2.
• Blueprint Problems in CengageNOWv2: Blueprint Problems are teaching problems that walk students through a single accounting topic. These problems cover the primary learning objectives and are designed to help students understand foundational content and the associated building blocks versus memorizing the formulas or journal entries. Blueprint Problems are assignable/gradable in CengageNOWv2.
• Blueprint Connections in CengageNOWv2: Blueprint Connections are scenario-based teaching problems that solidify concepts and demonstrate their interrelationships, as well as promote critical thinking. Blueprint Connections combine multiple topics, allowing students to explore a larger concept more fully, and strengthen analytical skills. Blueprint Connections are assignable/gradable in CengageNOWv2.
• Video: Animated Activities in CengageNOWv2: Animated Activities are engaging animated scenarios that visually guide students through selected core topics in introductory accounting. Each activity uses a realistic company example to illustrate how the concepts relate to the everyday activities of a business. These activities include multiple-choice questions that gauge student understanding of the overarching chapter concepts. Animated Activities are assignable/gradable in CengageNOWv2 and available for self-study and review.
• EXCEL "Try It" TUTORIALS in CengageNOWv2: Located in the Study Tools Tab in CengageNOWv2, these activities provide students with basic tutorials on how to use Excel to solve accounting problems. Students practice accounting and manipulate spreadsheets using basic Excel® formulas in a simple step-by-step format. The tutorials reinforce the accounting concepts and help build students' Excel competency.

New to This Edition

• Content Updates: In addition to the many new digital assets created for this edition, the textbook content itself has also been revised. The most significant changes for this edition involve the inclusion of the new revenue recognition standard and a greater emphasis on service companies in the managerial accounting chapters.
• CengageNOWv2: NEW CengageNOWv2 helps close the gap between homework and exam performance. The new Multi-Panel View enables students to see all the elements of a problem on one screen, making it easier for them to navigate the problem and understand the accounting system. The new Adaptive Feedback responds to students based upon their unique answers and alerts them to the type of error they have made, keeping students checked-in and progressing. The new Blank Sheet of Paper Experience provides a less leading response system for journal entries and financial statements that discourages over-reliance on the system.
• Dynamic Exhibits in CengageNOWv2: NEW Dynamic Exhibits allow students to change the variables in a scenario and see how a change ripples through the accounting system. Dynamic Exhibits allow students to see connections and relationships like never before! Identified by an icon in the text, Dynamic Exhibits are embedded within the MindTap eReader in CengageNOWv2. They are assignable/gradable in CengageNOWv2 and available for self-study and review.
• Video: ConceptClips in CengageNOWv2: NEW ConceptClips address the challenge of understanding the "language of business" that students often face when first introduced to the subject matter. These animations provide students with a memorable auditory and visual representation of the important concepts in each chapter. ConceptClips are embedded throughout the MindTap eReader in CengageNOWv2. They are assignable/gradable in CengageNOWv2 and available for self-study and review.
• Video: ConceptClips in CengageNOWv2: NEW ConceptClips address the challenge of understanding the "language of business" that students often face when first introduced to the subject matter. These animations provide students with a memorable auditory and visual representation of the important concepts in each chapter. ConceptClips are embedded throughout the MindTap eReader in CengageNOWv2. They are assignable/gradable in CengageNOWv2 and available for self-study and review.
• Video: Tell Me More in CenageNOWv2: NEW Tell Me More lecture activities explain the core concepts of the chapter through an engaging auditory and visual presentation that is ideal for all class formats--flipped model, online, hybrid, face-to-face. Tell Me More videos are assignable/gradable in CengageNOWv2 and available for self-study and review.
• Start-Up Center in CengageNOWv2: The NEW CengageNOWv2 Start-Up Center will help students identify what they need to do and where they need to focus in order to be successful with a variety of brand new resources. The Start-Up Center includes the Success Strategies Module, Math Review Module, and How to Use CengageNOWv2 Module.
• Success Strategies Module with Student Advice videos and a Success Strategies Tip Sheet to ensure that students understand course expectations (and how they may differ from other courses) and how to best plan and prepare so as to be successful in the introductory accounting course. The Student Advice video messages feature real introductory accounting students giving guidance to students who are just starting the course about what it takes to be successful in introductory accounting.
• Math Review Module, designed to help students get up to speed with necessary math skills, includes math review assignments and Show Me How math demonstration videos to ensure that students have an understanding of basic math skills, including: whole number operations, decimal operations and rounding, percentage operations and conversion, fraction operations, converting numbers expressed in one form to a different form, positive and negative numbers, and ratios and averages.
• How to Use CengageNOWv2 Module allows students to focus on learning accounting, not on a particular software system. Quickly familiarize your students with CengageNOWv2 and direct them to all of its built-in student resources.
• Adaptive Study Plan in CengageNOWv2: The NEW Adaptive Study Plan is an assignable/gradable study center that adapts to each student's unique needs and provides a remediation pathway to keep students progressing. Students first take a chapter-level quiz consisting of randomized questions that cover both conceptual and procedural aspects of the chapter. Next, feedback is provided for each answer option explaining why the answer is right or wrong. Based on the quiz results, students are provided a remediation path that includes media assets and algorithmic practice problems to help them improve their understanding of the course material. Instructors may use prerequisites that require students to achieve mastery in the Adaptive Study Plan before moving on to new material. The Adaptive Study Plan is assignable/gradable in CengageNOWv2 and available for self-study and review.
• Service Focus: NEW Service Focus boxed features highlight the differences between manufacturing companies and service companies and illustrate how managerial accounting concepts apply to service companies such as The Walt Disney Company and Sierra Nevada.

Contents

• Chapter 1. Introduction to Accounting and Business.
• 2. Analyzing Transactions.
• 3. The Adjusting Process.
• 4. Completing the Accounting Cycle.
• 5. Accounting for Merchandising Businesses.
• 6. Inventories.
• 7. Sarbanes-Oxley, Internal Control, and Cash.
• 8. Receivables.
• 9. Fixed Assets and Intangible Assets.
• 10. Current Liabilities and Payroll.
• 11. Corporations: Organization, Stock Transactions, and Dividends.
• 12. Long-Term Liabilities: Bonds and Notes.
• 13. Investments and Fair Value Accounting.
• 14. Statement of Cash Flows.
• 15. Financial Statement Analysis.
• 16. Managerial Accounting Concepts and Principles.
• 17. Job Order Costing.
• 18. Process Costing Systems.
• 19. Cost Behavior and Cost-Volume-Profit Analysis.
• 20. Variable Costing for Management Analysis.
• 21. Budgeting.
• 22. Performance Evaluation Using Variances from Standard Costs.
• 23. Performance Evaluation for Decentralized Operations.
• 24. Differential Analysis and Product Pricing.
• 25. Capital Investment Analysis.
• 26. Cost Allocation and Activity-Based Costing.
• 27. Lean Principles, Lean Accounting, and Activity Analysis.
• Appendix A: Interest Tables.
• Appendix B: Nike Inc., Form 10-K For the Fiscal Year Ended May 31, 2013.
• Appendix C: International Financial Reporting Standards.
• Appendix D: Reversing Entries.
• Appendix E: Revenue Recognition Update.
• Glossary.
• Index.

About the Authors

• Dr. Carl S. Warren is Professor Emeritus of Accounting at the University of Georgia, Athens. Dr. Warren has taught classes at the University of Georgia, University of Iowa, Michigan State University, and University of Chicago. He focused his teaching efforts on principles of accounting and auditing. Dr. Warren received his PhD from Michigan State University and his BBA and MA from the University of Iowa. During his career, Dr. Warren published numerous articles in professional journals, including THE ACCOUNTING REVIEW, JOURNAL OF ACCOUNTING RESEARCH, JOURNAL OF ACCOUNTANCY, THE CPA JOURNAL, and AUDITING: A JOURNAL OF PRACTICE AND THEORY. Dr. Warren has served on numerous committees of the American Accounting Association, the American Institute of Certified Public Accountants, and the Institute of Internal Auditors. He also has consulted with numerous companies and public accounting firms. His outside interests include playing handball, golfing, skiing, backpacking, and fly-fishing.
• Dr. James M. Reeve is Professor Emeritus of Accounting and Information Management at the University of Tennessee. Professor Reeve taught as part of the accounting faculty for twenty-five years after graduating with his PhD from Oklahoma State University. His teaching effort focused on undergraduate accounting principles and graduate education in the Master of Accountancy and Senior Executive MBA programs. Beyond this, Professor Reeve is very active in the Supply Chain Certification program, which is a major executive education and research effort of the college. His research interests are varied and include work in managerial accounting, supply chain management, lean manufacturing, and information management. He has published over forty articles in academic and professional journals.
• Dr. Jonathan Duchac is the Merrill Lynch and Co. Professor of Accounting and is Director of the Program in Enterprise Risk Management at Wake Forest University. He earned his PhD in accounting from the University of Georgia and currently teaches introductory and advanced courses in financial accounting. Dr. Duchac has received a number of awards during his career, including the Wake Forest University Outstanding Graduate Professor Award, the T.B. Rose award for Instructional Innovation, and the University of Georgia Outstanding Teaching Assistant Award. In addition to his teaching responsibilities, Dr. Duchac has served as Accounting Advisor to Merrill Lynch Equity Research, where he worked with research analysts in reviewing and evaluating the financial reporting practices of public companies. He has testified before the U.S. House of Representatives, the Financial Accounting Standards Board, and the Securities and Exchange Commission and has worked with a number of major public companies on financial reporting and accounting policy issues.

Book Details

• Hardcover: 1424 pages
• Publisher: Cengage Learning; 13 edition (©2016 | Published)
• Language: English
• ISBN-10: 1285866304
• ISBN-13: 978-1285866307
• Product Dimensions: 10.9 x 9.3 x 1.8 inches
• List Price: $342.95

Weygandt: Accounting Principles 12th Edition

Accounting Principles 12th Edition by Weygandt, Kimmel, and Kieso provides students with a clear introduction to fundamental accounting concepts. The Twelfth Edition helps students get the most out of their accounting course by making practice simple. Both in the print text and online in WileyPLUS with ORION new opportunities for self-guided practice allow students to check their knowledge of accounting concepts, skills, and problem solving techniques and receive personalized feedback at the question, learning objective, and course level. Newly streamlined learning objectives help students use their study time efficiently by creating a clear connections between the reading and video content, and the practice, homework, and assessments questions.

Weygandt, Accounting Principles is a best-selling program ideal for a two-semester Principles of Accounting sequence where students spend the majority of the time learning financial accounting concepts, and are introduced to the basic concepts of managerial accounting at the end of the sequence With Accounting Principles students learn the accounting cycle from a sole proprietor perspective.

New to This Edition

• ORION: Based on cognitive science, WileyPLUS with ORION provides students with a personal, adaptive learning experience so they can build their subject matter proficiency and use their study time most effectively. WileyPLUS with ORION helps students learn by learning about them.
• Practice Made Simple: A new section in the text and in WileyPLUS offers students more opportunities for self-guided practice. In WileyPLUS, new practice assignments include several Do ITs, Brief Exercises, Exercises, and Problems, and give students the opportunity to check their work, or see the answer and solution after their final attempt. In the text, the new Review and Practice section includes for the first time worked out solutions to select questions, exercises, and problems: Learning Objectives Review, Glossary Review, Practice Multiple-choice Questions and Solutions, Practice Exercises and Solutions, and Practice Problem and Solutions.
• Knowledge Organization: Newly streamlined learning objective help students make the best use of time outside of class. Each learning objective contains a variety of practice and assessment questions, relevant review material, and educational videos, so no matter where a student starts their work, the relevant resources or practice is quickly made available.
• New Solution Walkthrough Videos with Paul Kimmel: Author Paul Kimmel walks students step-by-step through solutions to homework problems. Based on problems that are “similar to” (but not the same as) the problems students will find in their homework assignments.
• New Chapter Opener Videos with Paul Kimmel: Author Paul Kimmel highlights key concepts that will be covered in each chapter.
• New Excel Focus: Excel Tutorials teach students relevant accounting Excel skills, and provides opportunities for application and “What If?” analysis.

Contents

• Chapter 1 Accounting in Action
• 2 The Recording Process
• 3 Adjusting the Accounts
• 4 Completing the Accounting Cycle
• 5 Accounting for Merchandising Operations
• 6 Inventories
• 7 Accounting Information Systems
• 8 Fraud, Internal Control, and Cash
• 9 Accounting for Receivables
• 10 Plant Assets, Natural Resources, and Intangible Assets
• 11 Current Liabilities and Payroll Accounting
• 12 Accounting for Partnerships
• 13 Corporations: Organization and Capital Stock Transactions
• 14 Corporations: Dividends, Retained Earnings, and Income Reporting
• 15 Long-Term Liabilities
• 16 Investments
• 17 Statement of Cash Flows
• 18 Financial Statement Analysis
• 19 Managerial Accounting
• 20 Job Order Costing
• 21 Process Costing
• 22 Cost-Volume-Profit
• 23 Budgetary Planning
• 24 Budgetary Control and Responsibility Accounting
• 25 Standard Costs and Balanced Scorecard
• 26 Incremental Analysis and Capital Budgeting
• Appendix A: Specimen Financial Statements: PepsiCo, Inc.
• Appendix B: Specimen Financial Statements: The Coca-Cola Company, Inc.
• Appendix C: Specimen Financial Statements: Zetar plc
• Appendix D: Time Value of Money
• Appendix E: Using Financial Calculators
• Appendix F: Standards of Ethical Conduct for Management Accountants

Book Details

• Hardcover: 1288 pages
• Publisher: Wiley; 12 edition (©2015)
• Language: English
• ISBN-10: 1118875052
• ISBN-13: 978-1118875056
• Product Dimensions: 8.8 x 2.1 x 11 inches
• List Price: $296.95

Williams: Effective Management 7th Edition

Discover how award-winning educator and author Chuck Williams does management like no one else with the latest edition of EFFECTIVE MANAGEMENT. This captivating text and comprehensive package helps you reach all of the students in your management course with the learning style or combination of learning approaches that are ideal for their individual needs. Brief, clearly identified sections and a chapter outline system reflect how today's multi-task-oriented students learns best. Fresh visuals, the latest examples, and meaningful applications reflect management practices today. Proven learning features move students beyond simple memorization to explore individual and group decision making, consider practical ethics, and even inventory personal management abilities using self-assessments.

Key Features

• The MindTap learning system offers a dynamic way to bring course concepts to life with interactive learning, study, and exam preparation tools that are fully integrated with this edition of the text.
• "What Would You Do?" chapter-opening cases place students in well-known companies as managers. They can resolve actual management issues as these intriguing chapter-opening cases personalize dilemmas and highlight common managerial challenges related to chapter content.
• Students gain a better understanding of their management potential with an entire suite of Self-Assessments. These Self-Assessments also are available in an interactive format within the MindTap platform.
• In the midst of today's conflicting and ever-changing research results, "What Really Works" features use the meta-analysis research tool (a study of studies) to analyze conflicting or multiple theories. Students see what management strategies are effective in each situation. This features serves as an excellent tool for initiating class discussion.
• Chuck Williams weaves the latest management stories and intriguing examples throughout this edition to help students connect management theory and application in a way they both understand and enjoy. The book's student-centered approach uses a numbered chapter outline system and small sections of text to guide today's busy student through multiple study sessions.

New to This Edition

• MindTap helps you elevate student thinking by enabling students to demonstrate that they can both think and act like managers through a progression of content, including experiential exercises. MindTap™ is a personalized, fully online digital learning platform that engages students through a carefully designed chapter-based learning path which includes the MindTap Reader eBook, assignments developed for the most important concepts in each chapter, brief quizzes, interactive self-assessments, and a set of web applications known as MindApps. MindApps range from Kaltura (insert inline video and audio into your curriculum) to ConnectYard (create digital "yards" through social media-all without "friending" your students).
• MindTap Reader elevates the printed textbook experience into a fully immersive package, including powerful MindTap assets such as flashcards and note-taking abilities, along with interactive figures within the text that facilitate student comprehension.
• A truly unique breakthrough in MindTap is the inclusion of online role-play exercises and group activities. These experiential exercises help students to "think and act like managers" by giving them opportunities to collaborate online, apply course concepts, and create solutions to realistic management problems. These assignments enable students to practice the kind of technical, human, and conceptual skills that today's companies say they want in the managers they hire. Accessible to students and teachers only within MindTap, this turnkey homework solution works for both online and on-ground students. No other educational product offers this unique combination of value-adding, skill-building content and collaborative work tools.
• Examples have been added, including companies such as Apple, Toyota, Jeep, Facebook, Netflix, eBay, Starbucks, Reddit, IKEA, and Walt Disney World.

Contents

Part I: INTRODUCTION TO MANAGEMENT.

• Chapter 1. Management.
• Chapter 2. Organizational Environments and Cultures.
• Chapter 3. Ethics and Social Responsibility.

Part II: PLANNING.

• 4. Planning and Decision Making.
• 5. Organizational Strategy.
• 6. Innovation and Change.
• 7. Global Management.

Part III: ORGANIZING.

• 8. Designing Adaptive Organizations.
• 9. Managing Teams.
• 10. Managing Human Resource Systems.

Part IV: LEADING.

• 11. Motivation.
• 12. Leadership.
• 13. Managing Communication.

Part V: CONTROLLING.

• 14. Control.
• 15. Managing Information.
• 16. Managing Service and Manufacturing Operations.
• Glossary.
• Name Index.
• Subject Index.

About the Authors

• Chuck Williams is Dean of the College of Business at Butler University. Dr. Williams previously served as Dean of the Eberhardt School of Business at the University of the Pacific and as Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University. Dr. Williams has also served as Associate Dean and Chair of Management and has taught at Michigan State University and Oklahoma State University. Dr. Williams received his B.A. in psychology from Valparaiso University. He specialized in organizational behavior, human resources, and strategic management while earning his M.B.A and Ph.D. in business administration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal, and employee training and goal setting. Dr. Williams has published research in the JOURNAL OF APPLIED PSYCHOLOGY, the ACADEMY OF MANAGEMENT, HUMAN RESOURCE MANAGEMENT REVIEW, PERSONNEL PSYCHOLOGY, and the ORGANIZATIONAL RESEARCH METHODS JOURNAL. He was a member of the JOURNAL OF MANAGEMENT's editorial board and currently serves as a reviewer for numerous other academic journals. He was also Webmaster for the Research Methods Division of the Academy of Management.

Book Details

• Paperback: 640 pages
• Publisher: Cengage Learning; 7 edition (© 2016 | Published)
• Language: English
• ISBN-10: 128586624X
• ISBN-13: 978-1285866246
• Product Dimensions: 9.8 x 7.9 x 0.9 inches
• List Price: $262.95

Satzinger: Systems Analysis and Design in a Changing World 7th Edition

Refined and streamlined, SYSTEMS ANALYSIS AND DESIGN IN A CHANGING WORLD, 7E helps students develop the conceptual, technical, and managerial foundations for systems analysis design and implementation as well as project management principles for systems development. Using case driven techniques, the succinct 14-chapter text focuses on content that is key for success in today's systems analysis and design. The authors use a highly effective presentation to teach both traditional (structured) and object-oriented (OO) approaches to systems analysis and design. 

The book highlights use cases, use diagrams, and use case descriptions required for a modeling approach, while demonstrating their application to traditional, web development, object-oriented, and service-oriented architecture approaches. The Seventh Edition's refined sequence of topics makes it easier to read and understand than ever. Regrouped analysis and design chapters provide more flexibility in course organization. Enabling students to apply what they learn as they go, the text's running cases have been completely updated, and now include a stronger focus on connectivity in applications. In addition, each new copy of the text includes 60-day trial versions of Microsoft® Project 2013 Professional and Microsoft® Visio 2013, giving your students hands-on experience with powerful software like professionals use.

Key Features

• Trial Version of Microsoft® Project 2013 Professional Provides Students With Valuable Hands-On Experience. Each new copy of SYSTEMS ANALYSIS AND DESIGN IN A CHANGING WORLD, 7E includes a 60-day trial version of Microsoft Project 2013 Professional, giving your students personal experience with this powerful software application.
• Trial Version of Microsoft® Visio 2013 Gives Students Firsthand Experience In Developing Readable and Useful Models. Each new copy of the text also includes a 60-day trial version of Microsoft Visio 2013, giving your students an opportunity to put this versatile software application into practice for themselves.
• Hands-On Practice with Proven Exercises Sharpens Student Skills. Each chapter weaves practical application into every section, enabling your students to immediately put what they learn into practice. Thoroughly tested exercises at the end of each chapter further reinforce the concepts and skills students are learning.

New to This Edition

• Refined Sequence of Topics: Creating a text that is more student friendly than ever, the authors have refined the Seventh Edition's organization, creating a more streamlined and integrated flow of topics. The refinement makes the learning process smoother and more connected—ultimately resulting in a text that is easier to read and understand.
• Reorganization of Analysis and Design Chapters: All the analysis chapters are combined into Part Two, while all fundamental design chapters are combined into a coherent whole in Part Three. University courses that include only the fundamentals of design—and not the more advanced OO design topics—will find this organization easier to work with. The advanced OO design chapters are also integrated together to provide comprehensive coverage and a smooth transition from fundamentals to advanced topics. This organization provides tremendous flexibility in course organization.
• New Trends Integrated Throughout: Because innovations in development methodologies in the industry are becoming more mature, the authors now integrate them into the main body of the materials instead of pulling them together in a separate chapter at the end of the book.
• Enhanced Treatment of Design and Implementation Using Components: Reflecting new industry trends, the Systems Design and Deployment topics have been reworked. In real-world practice, the development of new systems is migrating more and more to combinations of existing components and plugins with new software. This is occurring in all system development including both commercially purchased software and open-source software—and is fully addressed in the Seventh Edition.
• Updated Running Cases: Completely up-to-date with today's technological environment, the running cases that provide continuity of problem sets and projects have been thoroughly revised and now include more focus on connectivity in applications.

Contents

• 1. From Beginning to End: An Overview of Systems Analysis and Design.
• 2. Investigating System Requirements.
• 3. Identifying Use Cases.
• 4. Domain Modeling.
• 5. Use Case Modeling.
• 6. Foundations for Systems Design.
• 7. Defining the System Architecture.
• 8. Designing the User Interface.
• 9. Designing the Database.
• 10. Approaches to Systems Development.
• 11. Project Planning and Project Management.
• 12. Object-Oriented Design: Principles.
• 13. Object-Oriented Design: Use Case Realization.
• 14. Deploying the New System.
• Online Chapters to Supplement Textbook:
• A. The Role of the Systems Analyst.
• B. The Traditional Approach to Requirements.
• C. Project Management Techniques.

About the Authors

• John Satzinger is a Professor in the Computer Information Systems department at Missouri State University. With teaching and research experience at leading CIS and MIS university programs since 1991, Dr. Satzinger provides a strong managerial focus and powerful vision for this text. His interests and specialties include systems analysis and design, graphical user interface design, object-oriented development, and database and client-server development. He earned his MBA from Cal Poly University and his Ph.D. from the Claremont Graduate University.
• Robert Jackson is a retired member of the faculty of the Information Systems Department at Brigham Young University. He has researched, published, and taught in the areas of object-oriented systems development, e-commerce, Web systems, project management, and information systems education. Bringing a wealth of real-world business experience and technical expertise to this book, Dr. Jackson is currently self-employed as a principal in several new e-commerce ventures, where he practices firsthand the analysis, design, and business principles presented in the Seventh Edition. He received his Ph.D. in Computer Science from Brigham Young University.
• Stephen Burd is an Associate Professor at the University of New Mexico, where he has been teaching courses in management information systems, networks, databases, and hardware/software since 1984. The author of more than seven top-selling textbooks for Course Technology and Cengage Learning, Dr. Burd brings significant strengths and industry knowledge to this text. He received his B.A. and M.A. from the University of Baltimore and his Ph.D. from Purdue University.

Book Details

• Hardcover: 512 pages
• Publisher: Cengage Learning; 7 edition (© 2016 | Published)
• Language: English
• ISBN-10: 1305117204
• ISBN-13: 978-1305117204
• Product Dimensions: 7.4 x 0.8 x 9.7 inches
• List Price: $290.95

Marshall: Marketing Management 2nd Edition

Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.

Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.

Contents

PART ONE: Discover Marketing Management

• Chapter 1: Marketing in Today's Business Milieu
• Chapter 2: Elements of Marketing Strategy, Planning, and Competition

PART TWO: Use Information to Drive Marketing Decisions

• Chapter 3: Managing Marketing Information
• Chapter 4: Understand Customers: Business-to-Consumer Markets
• Chapter 5: Understand Business-to-Business Markets
• Chapter 6: Segmentation, Target Marketing, Positioning, and CRM

PART THREE: Develop the Value Offering - The Product Experience

• Chapter 7: Product Strategy and New Product Development
• Chapter 8: Build the Brand
• Chapter 9: Service as the Core Offering

PART FOUR: Price and Deliver the Value Offering

• Chapter 10: Manage Pricing Decisions
• Chapter 11: Manage Marketing Channels and Points of Customer Interface

PART FIVE: Communicate the Value Offering to Customers

• Chapter 12: Promotion Strategy and New Media
• Chapter 13: Advertising, Sales Promotion, and Public Relations
• Chapter 14: Personal Selling and Direct Marketing

PART SIX: Bring It All Together - Global and Performance Dimensions

• Chapter 15: Understand the Global Marketplace: Marketing Without Borders
• Chapter 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance

Book Details

• Hardcover: 576 pages
• Publisher: McGraw-Hill/Irwin; 2 edition (©2014)
• Language: English
• ISBN-10: 0078028868
• ISBN-13: 978-0078028861
• Product Dimensions: 8.6 x 1.1 x 11.1 inches
• List Price: $252.67

Crawford: New Products Management 11th Edition

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

Contents

PART ONE: Overview and Opportunity Identification/Selection

• Chapter 1: The Strategic Elements of Product Development
• Chapter 2: The New Products Process
• Chapter 3: Opportunity Identification and Selection: Strategic Planning for New Products

PART TWO: Concept Generation

• Chapter 4: Creativity and the Product Concept
• Chapter 5: Finding and Solving Customers’ Problems
• Chapter 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping
• Chapter 7: Analytical Attribute Approaches: Trade-off Analysis and Qualitative Techniques

PART THREE: Concept/Project Evaluation

• Chapter 8: The Concept Evaluation System
• Chapter 9: Concept Testing
• Chapter 10: The Full Screen
• Chapter 11: Sales Forecasting and Financial Analysis
• Chapter 12: Product Protocol

PART FOUR: Development

• Chapter 13: Design
• Chapter 14: Development Team Management
• Chapter 15: Product Use Testing

PART FIVE: Launch

• Chapter 16: Strategic Launch Planning
• Chapter 17: Implementation of the Strategic Plan
• Chapter 18: Market Testing
• Chapter 19: Launch Management
• Chapter 20: Public Policy Issues

APPENDIXES

• Appendix A: Sources of Ideas Already Generated
• Appendix B: Other Techniques of Concept Generation
• Appendix C: Small’s Ideation Stimulator Checklist
• Appendix D: The Marketing Plan
• Appendix E: Guidelines for Evaluating a New Products Program

Book Details

• Hardcover: 608 pages
• Publisher: McGraw-Hill/Irwin; 11 edition (©2014)
• Language: English
• ISBN-10: 007802904X
• ISBN-13: 978-0078029042
• Product Dimensions: 7.7 x 1.1 x 9.1 inches
• List Price: $261.67

Gerber: International Economics 6th Edition

A principles-level introduction to international economics that is accessible to all majors.

International Economics uses a rich array of case studies to illuminate economic institutions and policies as well as recent developments in the global economy—without students having to rely on a prerequisite knowledge of higher-level math. Further, the text’s flexible approach—with self-contained chapters and comprehensive coverage—allows instructors to adapt the text easily to a wide range of syllabi.

The sixth edition preserves the organization and coverage of the fifth edition and adds a number of updates and enhancements. All tables and graphs have been updated and every chapter begins with a list of student learning outcomes. Chapter 13, The United States in the World Economy, is heavily revised and refocused towards U.S. international economic relations, including NAFTA, but adds material on other trade agreements, including a new case study on preferential agreements such as the African Growth and Opportunity Act.

Key Features

• Make a Real Connection with Real-World Applications. Gerber believes that students have an easier time understanding theory when it is presented with real-world applications. To this end, International Economics supplements economic theory with case studies and other content ranging from the role of economic institutions and analysis of international economic policies, to the recent history of the world economy.
• Understand the International Microeconomic and Macroeconomic Aspects. Covering both micro and macro in a one-semester course requires paring back the coverage of theory in order to focus on central concepts, however, as all instructors are aware, many theoretical topics are of secondary or tertiary importance. Streamlining this topic can pose a problem for students who may lack the needed depth to rank topics by their relative importance. This text presents the perfect balance when covering the micro- and macroeconomics aspects of international economics.
• See the Difference Between Theory and Policy, Through Rich History and Detail. International Economics provides more rich history and institutional detail than most other texts. This text illuminates the relationships between economic theory and policy, and economics and the other social sciences, helping students walk away from the course with an understanding of the entire spectrum of international economics.

New to This Edition

• All tables and graphs have been updated.
• Each chapter begins with a list of student learning outcomes
• Chapter 3 has a new case study on the gains from trade that uses the historical example of Japan’s opening in the 19th century.
• Chapter 4’s discussion of off-shoring is extended by a new case study examining China’s role in global supply chains for the Apple iPhone 3G.
• Chapter 5’s discussions of intraindustry trade and industrial policies are streamlined and the model of monopolistic competition is incorporated into the text instead of being left to the appendix.
• Chapter 5 also has a new case study on the WTO and developing countries.
• Chapter 7’s discussion of tariff rates now includes data on China and is more focused on current tariff levels.
• Chapter 8 on labor and environmental standards has a new case study on global climate change.
• Chapter 10 now provides students with IMF estimates of the number of countries using each type of exchange rate system.
• Chapter 13 is refocused towards U.S. international economic relations, including NAFTA, but adds material on other trade agreements, including a new case study on preferential agreements such as the African Growth and Opportunity Act.
• Chapter 14 has less material on EU institutions and more on the gains from the Single Market Program, together with a new case study on the current problems in the euro area and the costs of monetary union.
• Chapter 17 examines the BRIC economies; the emphasis on China remains, but new material looks at the rise of the BRICs and their impact on the international economy.

Contents

Part I. INTRODUCTION AND INSTITUTIONS

• Chapter 1. The United States in a Global Economy
• 2. International Economic Institutions since World War II

Part II INTERNATIONAL TRADE

• 3. Comparative Advantage and the Gains from Trade
• 4. Comparative Advantage and Factor Endowments
• 5. Beyond Comparative Advantage
• 6. The Theory of Tariffs and Quotas
• 7. Commercial Policy
• 8. International Trade and Labor and Environmental Standards

Part III. INTERNATIONAL FINANCE

• 9. Trade and the Balance of Payments
• 10. Exchange Rates and Exchange Rate Systems
• 11. An Introduction to Open Economy Macroeconomics
• 12. International Financial Crises

Part IV. REGIONAL ISSUES IN THE GLOBAL ECONOMY

• 13. The United States in the World Economy
• 14. The European Union: Many Markets into One
• 15. Trade and Policy Reform in Latin America
• 16. Export-Oriented Growth in East Asia
• 17. The BRIC Countries in the World Economy

Book Details

• Hardcover: 504 pages
• Publisher: Prentice Hall; 6 edition (©2014)
• Language: English
• ISBN-10: 0132948915
• ISBN-13: 978-0132948913
• Product Dimensions: 7.5 x 0.9 x 9.1 inches
• List Price: $236.40