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Showing posts with label McGraw-Hill. Show all posts
Showing posts with label McGraw-Hill. Show all posts

Hill: International Business 9th Edition

Market-defining since it was first introduced, International Business 9e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Many issues in international business are complex, so, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. 

Hill’s: International Business is known for its strong emphasis on strategy and for maintaining a tightly integrated flow between chapters. Hill’s book is practical in nature and focuses on the managerial implications of each topic on the actual practice of international business. The author’s passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.

Table of contents
Part One Introduction and Overview
  • Chapter 1 Globalization
  • Case: The Globalization of Health Care
Part Two Country Differences
  • Chapter 2 National Differences in Political Economy
  • Chapter 3 Political Economy and Economic Development
  • Chapter 4 Differences in Culture
  • Chapter 5 Ethics in International Business
  • Cases: Siemens Bribery Scandal, Walmart’s Foreign Expansion, Nike: The Sweatshop Debate, Etch-A-Sketch Ethics, India’s Transformation
Part Three The Global Trade and Investment Environment
  • Chapter 6 International Trade Theory
  • Chapter 7 The Political Economy of International Trade
  • Chapter 8 Foreign Direct Investment
  • Chapter 9 Regional Economic Integration
  • Cases: Logitech, The Ecuadorean Rose Industry, The European Energy Market, Global Food Prices
Part Four The Global Monetary System
  • Chapter 10 The Foreign Exchange Market
  • Chapter 11 The International Monetary System
  • Chapter 12 The Global Capital Market
  • Cases: Hyundai and Kia, Anatomy of a Currency Crisis,Russian Ruble Crisis and Its Aftermath
Part Five The Strategy and Structure of International Business
  • Chapter 13 The Strategy of International Business
  • Chapter 14 The Organization of International Business
  • Chapter 15 Entry Strategy and Strategic Alliances
  • Cases: Coca-Cola, Diebold, JCB in India, IKEA
Part Six Business Operations
  • Chapter 16 Exporting, Importing, and Countertrade
  • Chapter 17 Production, Outsourcing, and Logistics
  • Chapter 18 Global Marketing and R&D
  • Chapter 19 Global Human Resource Management
  • Chapter 20 Accounting and Finance in the InternationalBusiness
  • Cases: Building the Boeing 787, Adopting International Accounting Standards, Li & Fung

About the Author
  • Charles Hill received his Ph.D. in industrial organization economics from the University of Manchester’s Institute of Science and Technology. He has received numerous awards for teaching excellence in both the undergraduate, MBA, and executive MBA programs at the University of Washington.

Book Details

  • Hardcover: 752 pages
  • Publisher: McGraw-Hill/Irwin; 9 edition (January 17, 2012)
  • Language: English
  • ISBN-10: 0078029244
  • ISBN-13: 978-0078029240
  • Product Dimensions: 8.6 x 1.2 x 11.2 inches
  • List price: $187.99

Edmonds: Survey of Accounting 3rd edition

Survey of Accounting, 3rd edition, is designed to cover both financial and managerial accounting in a single 16-week course, presenting the material in a style easy for non-accounting majors to grasp. It incorporates the same pedagogical innovations that have made Edmonds’ financial and managerial titles such fast-growing successes in the marketplace, including his unique Horizontal Financial Statements Model and a multiple accounting cycle approach that demonstrates the impact of related events over a series of accounting cycles.

Table of contents
  • Chapter 1 An Introduction to Accounting
  • Chapter 2 Understanding the Accounting Cycle
  • Chapter 3 Accounting for Merchandising Businesses
  • Chapter 4 Internal Controls, Accounting for Cash, and Ethics
  • Chapter 5 Accounting for Receivables and Inventory Cost Flow
  • Chapter 6 Accounting for Long-Term Operational Assets
  • Chapter 7 Accounting for Liabilities 
  • Chapter 8 Proprietorships, Partnerships, and Corporations
  • Chapter 9 Financial Statement Analysis
  • Chapter 10 An Introduction to Managerial Accounting
  • Chapter 11 Cost Behavior, Operating Leverage, and Profitability analysis
  • Chapter 12 Cost Accumulation, Tracing and Allocation
  • Chapter 13 Relevant Information for Special Decisions
  • Chapter 14 Planning for Profit and Cost Control
  • Chapter 15 Performance Evaluation
  • Chapter 16 Planning for Capital Investments
  • Appendix A Accessing the EDGAR Database through the Internet 
  • Appendix B Portion of the Form 10-K for Target Corporation
  • Appendix C The Double-Entry Accounting System

About the Author
  • Thomas P. Edmonds, Ph.D.: Dr. Edmonds is Professor of Accountancy at the University of Alabama at Birmingham, (UAB). He has been actively involved in teaching accounting principles throughout his academic career. He has received several prestigious teaching awards, including the UAB President’s Excellence in Teaching Award and the distinguished Ellen Gregg Ingalls Award for excellence in classroom teaching. His academic experience includes being published in the Journal of Accounting Education, the Accounting Review, and the Journal of Accounting, Auditing and Finance among others. Dr. Edmonds received his Ph.D. in Accounting from Georgia State University.
  • Philip R. Olds, Ph.D., CPA: Dr. Olds is Professor of Accounting at Virginia Commonwealth University, and received his Ph.D. from Georgia State University.
  • Frances M. McNair, Ph.D., CPA: Dr. McNair holds the KPMG Peat Marwick Professorship of Accounting at Mississippi State University, (MSU) and received her Ph.D. in Accounting from the University of Mississippi. Her research has been published in the Journal of Accountancy, Management Accounting, and the Business and Professional Ethics Journal. 

Book Details

  • Hardcover: 672 pages
  • Publisher: McGraw-Hill/Irwin; 3 edition (January 28, 2011)
  • Language: English
  • ISBN-10: 0078110858
  • ISBN-13: 978-0078110856
  • Product Dimensions: 8.8 x 1.3 x 10.9 inches
  • List price: $119.49

Hoyle: Fundamentals of Advanced Accounting 5th edition

Fundamentals of Advanced Accounting, 5th edition, is ideal for those schools wanting to cover 12 chapters in their advanced accounting course. This brief yet concise text allows students to think critically about accounting, just as they will do preparing for the CPA exam. With this text, students gain a well-balanced appreciation of the Accounting profession. The text continues to show the development of financial reporting as a product of intense and considered debate that continues today and into the future as it originates from Hoyle’s big text Advanced Accounting.

The writing style of the four previous editions has been highly praised. Students easily comprehend chapter concepts because of the conversational tone used throughout the book. The authors have made every effort to ensure that the writing style remains engaging, lively, and consistent which has made Hoyle the market leading franchise in the Advanced Accounting market. The 5th edition includes increased integration of IFRS, as well as updated accounting standards.

Table of contents
  • Ch. 1 The Equity Method of Accounting for Investments
  • Ch. 2 Consolidation of Financial Information
  • Ch. 3 Consolidations - Subsequent to the Date of Acquisition
  • Ch. 4 Consolidated Financial Statements and Outside Ownership
  • Ch. 5 Consolidated Financial Statements - Intercompany Asset Transactions
  • Ch. 6 Intercompany Debt, Consolidated Statement of Cash Flows, and Other Issues
  • Ch. 7 Foreign Currency Transactions and Hedging Foreign Exchange Risk
  • Ch. 8 Translation of Foreign Currency Financial Statements
  • Ch. 9 Partnerships: Formation and Operation
  • Ch. 10 Partnerships: Termination and Liquidation
  • Ch. 11 Accounting for State and Local Governments, Part I
  • Ch. 12 Accounting for State and Local Governments, Part II

About the Authors
  • Joe B. Hoyle is Associate Professor of Accounting at the Robins School of Business at the University of Richmond, where he teaches Intermediate Accounting I and II and Advanced Accounting. He is currently the David Meade White Distinguished Teaching Fellow. He has been named a Distinguished Educator five times and Professor of the Year on two occasions. He is also author of Fast Track CPA Examination Review and coauthor of The Lakeside Company Case Studies in Auditing.
  • Thomas F. Schaefer is the KPMG Professor of Accounting at the University of Notre Dame. He has written a number of articles in scholarly journals such as The Accounting Review, Journal of Accounting Research, Journal of Accounting & Economics, Accounting Horizons, and others. His primary teaching and research interests are in financial accounting and reporting. Tom is active with the International Association for the Advancement of Collegiate Schools of Business (AACSB) and is a past President of the American Accounting Association’s Accounting Program Leadership Group (APLG).
  • Timothy S. Doupnik is the Cramer Fellow in International Accounting at the University of South Carolina. He received his Ph.D. in Accounting from the University of Illinois. Tim is a past president of the International Accounting Section of the American Accounting Association. He currently serves as an associate editor for the Journal of International Accounting Research and on the editorial board of several other international journals.

Book Details

  • Hardcover: 640 pages
  • Publisher: McGraw-Hill/Irwin; 5 edition (February 28, 2012)
  • Language: English
  • ISBN-10: 0078025397
  • ISBN-13: 978-0078025396
  • Product Dimensions: 9.1 x 1 x 10.8 inches
  • List Price: $172.53

Mallor: Business Law 15th Edition

Mallor, Barnes, Bowers and Langvardt’s: Business Law, 15e is appropriate for the two-term business law course. The cases in the 15th edition are excerpted and edited by the authors. The syntax is not altered, therefore retains the language of the courts. As in recent previous editions, the 15th edition includes a mix of actual AND hypothetical cases. This text is our most research-based Business Law text.

Table of contents
Part 1 Foundations of American Law 
  • 1 The Nature of Law 
  • 2 The Resolution of Private Disputes 
  • 3 Business and the Constitution 
  • 4 Business Ethics, Corporate Social Responsibility, Corporate Governance, and Critical Thinking
Part 2 Crimes and Torts 
  • 5 Criminal Law and Procedure 
  • 6 Intentional Torts 
  • 7 Negligence and Strict Liability 
  • 8 Intellectual Property and Unfair Competition
Part 3 Contracts 
  • 9 Introduction to Contracts 
  • 10 The Agreement: Offer 
  • 11 The Agreement: Acceptance 
  • 12 Consideration 
  • 13 Reality of Consent 
  • 14 Capacity to Contract 
  • 15 Illegality 
  • 16 Writing 
  • 17 Rights of Third Parties 
  • 18 Performance and Remedies
Part 4 Sales 
  • 19 Formation and Terms of Sales Contracts 
  • 20 Product Liability 
  • 21 Performance of Sales Contracts 
  • 22 Remedies for Breach of Sales Contracts
Part 5 Property 
  • 23 Personal Property and Bailments 
  • 24 Real Property 
  • 25 Landlord and Tenant 
  • 26 Estates and Trusts 
  • 27 Insurance Law
Part 6 Credit 
  • 28 Introduction to Credit and Secured Transactions 
  • 29 Security Interests in Personal Property 
  • 30 Bankruptcy
Part 7 Commercial Paper 
  • 31 Negotiable Instruments 
  • 32 Negotiation and Holder in Due Course 
  • 33 Liability of Parties 
  • 34 Checks and Electronic Transfers
Part 8 Agency Law 
  • 35 The Agency Relationship 
  • 36 Third-Party Relations of the Principal and the Agent 
Part 9 Partnerships 
  • 37 Introduction to Forms of Business and Formation of Partnerships 
  • 38 Operation of Partnerships and Related Forms 
  • 39 Partners' Dissociation and Partnerships' Dissolution and Winding Up 
  • 40 Limited Liability Companies, Limited Partnerships, and Limited Liability Limited Partnerships
Part 10 Corporations 
  • 41 History and Nature of Corporations 
  • 42 Organization and Financial Structure of Corporations 
  • 43 Management of Corporations 
  • 44 Shareholders' Rights and Liabilities 
  • 45 Securities Regulation 
  • 46 Legal and Professional Responsibilities of Auditors, Consultants, and Securities Professionals
Part 11 Regulation of Business 
  • 47 Administrative Law 
  • 48 The Federal Trade Commission Act and Consumer Protection Laws 
  • 49 Antitrust: The Sherman Act 
  • 50 The Clayton Act, The Robinson-Patman Act, and Antitrust Exemptions and Immunities 
  • 51 Employment Law 
  • 52 Environmental Regulation 
Appendices
  • Appendix A The Constitution of the United States of America
  • Appendix B The Uniform Commercial Code, Articles 2, 2A, 3, 4, 7, and 9 Glossary Index 
About the Authors
  • Jane P. Mallor has taught business law at Indiana University since 1976. During that time she has received many teaching awards, including the Student Alumni Council Senior Faculty Award, the Faculty Colloquium for Excellence in Teaching, and the Amoco Foundation Award for Distinguished Teaching.
  • A. James Barnes is Dean and Professor of Public and Environmental Affairs at Indiana University. He previously won a distinguished teaching award from Indiana University’s School of Business.
  • Thomas Bowers is a faculty member of Indiana University’s School of Business. He has received 10 outstanding teaching awards, and is the only two-time recipient of the Indiana University Student Choice Award for outstanding teaching.
  • Arlen W. Langvardt, currently Associate Professor of Business Law at Indiana University, received several teaching awards and in 1989 received the Holmes/Cardozo Award from the Academy of Legal Studies in Business.

Book Details

  • Hardcover: 1696 pages
  • Publisher: McGraw-Hill/Irwin; 15 edition (January 5, 2012)
  • Language: English
  • ISBN-10: 0073524980
  • ISBN-13: 978-0073524986
  • Product Dimensions: 8.3 x 2 x 10.2 inches
  • List Price: $201.07

Hurt: Accounting Information Systems 3rd Edition

Accounting Information Systems: Basic Concepts and Current Issues, Third Edition, by Robert Hurt provides a highly approachable, interdisciplinary presentation of the fundamental accounting topics and information technology of AIS. It is written in a manner intended to develop professional judgment and critical thinking skills so students are prepared to be successful and effectively communicate with accountants and general managers whether their careers take them into public accounting, the corporate world, governmental and not-for-profit accounting, or another practice.

Table of contents
PART 1: AIS Fundamentals 
  • 1 Role and Purpose of Accounting Information Systems 
  • 2 Transaction Processing in the AID 
  • 3 Internal Controls 
  • 4 Management Concepts 
  • 5 Information Systems Concepts
PART 2: Documentation Techniques
  • 6 Flowcharting
  • 7 Data Flow Diagramming 
  • 8 REA Modeling
PART 3: Information Technology in the AIS 
  • 9 XBRL 
  • 10 E-business and Enterprise Resource Planning Systems 
  • 11 Computer Crime and Information Technology Security
PART 4: Business Processes
  • 12 Sales/Collections Process 
  • 13 Acquisition/Payment Process 
  • 14 Other Business Processes PART FIVE: Other Topics in AIS 
  • 15 Decision-Making Models and Knowledge Management 
  • 16 Professionalism, Ethics,, and Career Planning 
  • 17 Auditing and Evaluating the AIS

Book Details

  • Hardcover: 368 pages
  • Publisher: McGraw-Hill/Irwin; 3 edition (February 9, 2012)
  • Language: English
  • ISBN-10: 0078025338
  • ISBN-13: 978-0078025334
  • Product Dimensions: 8.2 x 0.8 x 10.8 inches
  • Price: $136.68

Davis: How to Do Everything Samsung Galaxy Tab

Get the most out of your Samsung GALAXY Tab. At last--a tablet that puts the power of a full computer right in your hands! This hands-on guide shows you show to tap into your Galaxy Tab's full range of business productivity and entertainment features. How to Do Everything: Samsung GALAXY Tab teaches you how to connect to wireless networks, sync data with your PC or Mac, browse the Web, use e-mail, and much more. Harness the power of the Android operating system, maximize the built-in and third-party applications, and maintain and troubleshoot your Galaxy Tab with help from this practical, time-saving resource.

Key Features
  • Set up, navigate, and customize your Galaxy Tab.
  • Connect seamlessly to as many wireless networks as you need.
  • Synchronize your Galaxy Tab with your PC or Mac using Samsung Kies.
  • Play movies on your Galaxy Tab or your TV.
  • Take photos and videos and share them online and offline.
  • Check e-mail, communicate with instant messaging, and browse the Web from anywhere.
  • Keep up with your social networks on the go.
  • Read e-books and PDFs in the palm of your hand.
  • Navigate easily with Google Maps.
  • Install and use versatile applications from the Android Market.
  • Troubleshoot, maintain, and secure your Galaxy Tab.
  • Connect to your work network via virtual private networking.

Table of contents
  • 1. Get Up and Running with the Galaxy Tab
  • 2. Customize the Galaxy Tab to Suit You
  • 3. Load and Manage the Galaxy Tab with Samsung Kies
  • 4. Play Music on the Galaxy Tab
  • 5. Watch Movies and Videos on the Galaxy Tab
  • 6. Use the Camera and Make the Most of Photos and Videos
  • 7. Browse the Web
  • 8. Set Up and Use E-mail
  • 9. Keep Up with Your Social Networks
  • 10. Stay in Touch with Instant Messaging
  • 11. Read e-Books, Newspapers, and Magazines on Your Galaxy Tab
  • 12. Make the Most of Apps
  • 13. Learn Three Tricks to Take the Galaxy Tab to the Max
  • 14. Troubleshoot and Update the Galaxy Tab
  • Index

About the Author
  • Guy Hart-Davis is the author of more than 60 computer books, including How to Do Everything: iPod, iPhone, & iTunes, Fifth Edition, iPad & iPhone Administrator’s Guide, Integrating Macs into Windows Networks, and Mac OS X System Administration.

Book Details

  • Paperback: 416 pages
  • Publisher: McGraw-Hill Osborne Media; 1 edition (April 11, 2012)
  • Language: English
  • ISBN-10: 0071771093
  • ISBN-13: 978-0071771092
  • Product Dimensions: 9.1 x 7.2 x 1.1 inches
List Price: $25.00 
 

Spiceland: Intermediate Accounting 7th edition with Annual Report

Financial accounting is undergoing a period of unprecedented change. The FASB and IASB have been working together to issue converged accounting standards that will dramatically change key reporting areas, and more generally have sought to converge accounting standards over time. In late 2011, the SEC will announce its decision on whether large public companies in the U.S. will be able to choose whether to report under U.S. GAAP or IFRS or if all companies are anticipated to be reporting under IFRS in the near future. So, while there currently is considerable overlap between U.S. GAAP and IFRS, and that overlap is increasing as convergence continues, important differences remain.

To help instructors deal with the challenging environment, the Spiceland team is committed to providing current, comprehensive and clear coverage of intermediate accounting. The 7th edition reflects this commitment with the following innovations.

Table of contents
  • 1. Environment and Theoretical Structure of Financial Accounting 
  • 2. Review of the Accounting Process 
  • 3. The Balance Sheet and Financial Disclosures 
  • 4. The Income Statement and Statement of Cash Flows 
  • 5. Income Measurement and Profitability Analysis 
  • 6. Time Value of Money Concepts 
  • 7. Cash and Receivables 
  • 8. Inventories: Measurement 
  • 9. Inventories: Additional Issues 
  • 10. Property, Plant, and Equipment and Intangible Assets: Acquisition and Disposition 
  • 11. Property, Plant, and Equipment and Intangible Assets: Utilization and Impairment 
  • 12. Investments 
  • 13. Current Liabilities and Contingencies 
  • 14. Bonds and Long-Term Notes 
  • 15. Leases 
  • 16. Accounting for Income Taxes 
  • 17. Pensions and Other Postretirement Benefits 
  • 18. Shareholders’ Equity 
  • 19. Share-Based Compensation and Earnings per Share 
  • 20. Accounting Changes and Error Corrections
  • 21. Statement of Cash Flows Revisited 
  • Appendix A: Derivatives 
  • Appendix B: Dell Annual Report 
  • Appendix C: IFRS Comprehensive Case

About the Author
  • J. David Spiceland received his MBA at Southern Illinois University and his Ph.D. at University of Arkansas. Dr. Spiceland has been recognized for his teaching, and is active in the AAA.
  • Jim Sepe received his MBA at the University of California—Berkeley and his Ph.D. at the University of Washington. He has received numerous teaching awards at Santa Clara University.
  • Mark Nelson is the Eleanora and George Landew Professor of Accounting at Cornell University’s Johnson Graduate School of Management, where he has been teaching Intermediate Accounting at the MBA level out of Spiceland's Intermediate Accounting for several years. He received his BBA degree from Iowa State University and his MA and PhD degrees from Ohio State University.

Book Details

  • Hardcover: 1280 pages
  • Publisher: McGraw-Hill/Irwin; 7 edition (2012)
  • Language: English
  • ISBN-10: 0077614046
  • ISBN-13: 978-0077614041
  • Product Dimensions: 11.2 x 8.8 x 2 inches
List Price: $244.68 
 

Baltzan: M: Information Systems 2nd edition

The visual impact of the magazine format will win students over quickly. They’ll love the price. And the fascinating, sometimes hard-to-believe real examples will keep them reading.

Baltzan’s approach discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student’s level, and applies them using a hands-on approach to reinforce the concepts. 

M: Information Systems provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. M: Information Systems is designed to give students the ability to understand how information technology can be a point of strength in an organization.

Table of contents
Module One: Business Driven MIS
  • Chapter 1: Management Information Systems: Business Driven MIS
  • Chapter 2: Decision and Processes: Value Driven Business
  • Chapter 3: Ebusiness: Electronic Business Value
  • Chapter 4: Ethics and Information Security: MIS Business Concerns
Module Two: Technical Foundations of MIS
  • Chapter 5: Infrastructure: Sustainable Technologies
  • Chapter 6: Data: Business Intelligence
  • Chapter 7: Networks: Mobile Business
Module Three: Enterprise MIS
  • Chapter 8: Enterprise Applications: Business Communications
  • Chapter 9: Systems Development and Project Management: Corporate Responsibility

Book Details

  • Paperback: 259 pages
  • Publisher: Mcgraw-Hill College; 2 edition (2012)
  • Language: English
  • ISBN-10: 0073376868
  • ISBN-13: 978-0073376868
  • Product Dimensions: 10.7 x 8.9 x 0.4 inches
List Price: $78.10 
 

Kerin: Marketing 11th edition

Experience, Leadership, Innovation. This edition of Marketing continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to 
  • (1) building on past experiences as authors, 
  • (2) continuing their leadership role in bringing new topics and perspectives to the classroom, and 
  • (3) focusing on pedagogical innovation that truly responds to new teaching and learning styles.
This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.

Table of contents
Part One-Initiating the Marketing Process
  • Chapter 1: Creating Customer Relationships and Value through Marketing
  • Chapter 2: Developing Successful Marketing and Organizational Strategies
  • Appendix A: Building an Effective Marketing Plan
  • Chapter 3: Scanning the Marketing Environment
  • Chapter 4: Ethical and Social Responsibility in Marketing
Part Two-Understanding Buyers and Markets
  • Chapter 5: Understanding Consumer Behavior
  • Chapter 6: Understanding Organizations as Customers
  • Chapter 7: Understanding and Reaching Global Consumers and Markets
Part Three-Targeting Marketing Opportunities
  • Chapter 8: Marketing Research: From Insights to Action
  • Chapter 9: Market Segmentation, Targeting, and Positioning
Part Four-Satisfying Marketing Opportunities
  • Chapter 10: Developing New Products and Services
  • Chapter 11: Managing Successful Products, Services, and Brands
  • Chapter 12: Services Marketing
  • Chapter 13: Building the Price Foundation
  • Chapter 14: Arriving at the Final Price
  • Appendix B: Financial Aspects of Marketing
  • Chapter 15: Managing Marketing Channels and Supply Chains 
  • Chapter 16: Retailing and Wholesaling
  • Chapter 17: Integrated Marketing Communications and Direct Marketing
  • Chapter 18: Advertising, Sales Promotion, and Public Relations
  • Chapter 19: Social Media Marketing
  • Chapter 20: Personal Selling and Sales Management
Part Five-Managing the Marketing Process
  • Chapter 21: Implementing Interactive and Multichannel Marketing
  • Chapter 22: Pulling It All Together: The Strategic Marketing Process
  • Appendix C: Planning a Career in Marketing
  • Appendix D: Alternate Cases
  • Glossary
  • Chapter Notes

Book Details

  • Hardcover: 800 pages
  • Publisher: McGraw-Hill/Irwin; 11 edition (February, 2012)
  • Language: English
  • ISBN-10: 0078028892
  • ISBN-13: 978-0078028892
  • Product Dimensions: 10.9 x 9 x 1.3 inches
List Price: $122.99 
 

Gallo: The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

Reinvent your business to deliver Apple-like customer satisfaction and profits Apple Stores earn more money per square foot than any other retailer. At the core of Apple’s success and intense customer loyalty, however, aren’t just “Insanely Great” products, but great people who are informed, empowered, and motivated to deliver an unbeatable customer experience. In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind this total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service.

Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apple’s retail space and learning about Apple’s vision and philosophy. Using insights and data from these sources, he breaks down Apple’s customercentric model to provide an action plan with three distinct areas of focus:
  • Inspire Your Internal Customer with training, support, and communications that create a “feedback loop” for improving performance at every level
  • Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell
  • Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products
With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.

About the Author
  • Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker and has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard, Coca-Cola, Pfizer, and many others. Gallo writes “My Communications Coach,” a regular column for Forbes.com. He has written several internationally bestselling and award--winning books, including The Innovation Secrets of Steve Jobs, The Presentation Secrets of Steve Jobs, and The Power of foursquare. Gallo has been featured in the Wall Street Journal, the New York Times, and Success magazine and on CNBC. He lives in Pleasanton, California, with his wife and two daughters.

Book Details

  • Hardcover: 256 pages
  • Publisher: McGraw-Hill; 1 edition (2012)
  • Language: English
  • ISBN-10: 0071793208
  • ISBN-13: 978-0071793209
  • Product Dimensions: 9.1 x 6.3 x 1.1 inches
List Price: $25.00 
 

Browne: Dynamic Business Law: The Essentials 2nd edition

Dynamic Business Law: The Essentials is appropriate for the one-semester Business Law course. It contains the basics of business law but does not get bogged down in the kind of details that are more appropriate in an upper-level law class. The text provides an examination of the basic questions, concepts, and legal rules of business law.

Key Features
  • Emphasis on the BUSINESS in business law. Dynamic Business Law: The Essentials emphasizes the tie of legal issues back to the core business curriculum. This will help both students and faculty. Faculty need to know how this is integrated as they are constantly ‘defending’ the inclusion of this course in the business curriculum. And students need to understand how the concepts tie to their future business careers.
  • Emphasis on TEACHING. Many professors teaching this course are attorneys first and academics second. They do not have a lot of time to prepare or think about how to apply this information effectively for their business students. Dynamic Business Law: The Essentials contains a helpful instructor’s manual, particularly for the many adjuncts teaching this course.
  • Emphasis on CRITICAL THINKING. Neil Browne, one of the co-authors of this text, has written a successful text on critical thinking. His framework is included in Dynamic Business Law: The Essentials as well – to help students learn how to frame and reframe a question/issue. Critical thinking questions are also included at the end of each case, to tie in this component even further.

Table of contents
Part 1 – The Legal Environment of Business
  • Chapter 1: An Introduction to the Fundamentals of Dynamic Business Law
  • Chapter 2: Business Ethics and White-Collar Crime
  • Chapter 3: The U.S. Legal System and Alternative Dispute Resolution
  • Chapter 4: Constitutional Law
  • Chapter 5: Tort Law
  • Chapter 6: Real and Intellectual Property
Part 2 – Contract Law
  • Chapter 7: Introduction to Contracts and Agreement
  • Chapter 8: Consideration
  • Chapter 9: Capacity and Legality
  • Chapter 10: Reality of Assent
  • Chapter 11: Contracts in Writing and Third-Party Contracts
  • Chapter 12: Discharge and Remedies
Part 3 – Domestic and International Sales Law
  • Chapter 13: Formation and Performance of Sales and Lease Contracts
  • Chapter 14: Sales and Lease Contracts: Performance, Warranties, Remedies
Part 4 – Negotiable Instruments and Banking
  • Chapter 15: Negotiable Instruments: Negotiability and Transferability
  • Chapter 16: Holder in Due Course, Liability, and Defenses
Part 5 – Creditor’s Rights and Bankruptcy
  • Chapter 17: Secured Transactions, Creditors’ Rights, and Bankruptcy
Part 6 – Agency
  • Chapter 18: Agency and Liability to Third Parties
Part 7 – Business Organizations
  • Chapter 19: Forms of Business Organizations
  • Chapter 20: Partnerships
  • Chapter 21: Corporations: Formation and Organization
  • Chapter 22: Securities Regulation
Part 8 – Government Regulation
  • Chapter 23: Administrative Law
  • Chapter 24: Employment and Discrimination Law
  • Chapter 25: Consumer Law
Appendixes
  • Appendix A: The Constitution of the United States of America
  • Appendix B: Uniform Commercial Code
  • Appendix C: Sarbanes-Oxley Act of 2002

Book Details

  • Paperback: 688 pages
  • Publisher: McGraw-Hill/Irwin; 2 edition (January, 2012)
  • Language: English
  • ISBN-10: 0073524972
  • ISBN-13: 978-0073524979
  • Product Dimensions: 10.7 x 8.4 x 1.1 inches
List Price: $115.57 
 

Bateman: Management 10th edition: Leading & Collaborating in the Competitive World

Bateman and Snell’s Management: Leading & Collaborating in a Competitive World is a text with a fully modernized functional approach. This text is maintaining the four traditional functions of planning, organizing, leading, and controlling, while modernizing and re-visioning the concepts as delivering strategic value, building a dynamic organization, mobilizing people, and learning and changing.

Bateman/Snell’ results-oriented approach is a unique hallmark of this textbook. In this ever more competitive environment there are five essential types of performance, on which the organization beats, equals, or loses to the competition which are cost, quality, speed, innovation, service and sustainability. These six performance dimensions, when done well, deliver value to the customer and competitive advantage to you and your organization. Throughout the text Bateman & Snell remind students of these five dimensions and their impact on the “bottom line” with marginal icons contributing to the leadership and collaboration theme, which is the key to successful management. People working with one another, rather than against, is essential to competitive advantage.

Table of contents
PART ONE : Foundations of Management
  • Chapter 1: Managing and Performing
  • Chapter 2: The External and Internal Environments
  • Chapter 3: Managerial Decision Making
PART TWO : Planning: Delivering Strategic Value
  • Chapter 4: Planning and Strategic Management
  • Chapter 5: Ethics and Corporate Responsibility
  • Chapter 6: International Management
  • Chapter 7: Entrepreneurship
PART THREE : Organizing: Building a Dynamic Organization
  • Chapter 8: Organization Structure
  • Chapter 9: Organizational Agility 
  • Chapter 10: Human Resources Management
  • Chapter 11: Managing the Diverse Workforce
PART FOUR : Leading: Mobilizing People
  • Chapter 12: Leadership
  • Chapter 13: Motivating for Performance
  • Chapter 14: Teamwork
  • Chapter 15: Communicating
CHAPTER FIVE : Controlling: Learning and Changing
  • Chapter 16: Managerial Control 
  • Chapter 17: Managing Technology and Innovation
  • Chapter 18: Creating and Leading Change
Glossary
Notes
Photo Credits
Indexes 


Book Details

  • Hardcover: 784 pages
  • Publisher: McGraw-Hill/Irwin; 10 edition (January, 2012)
  • Language: English
  • ISBN-10: 0078029333 
  • ISBN-13: 978-0078029332
  • Product Dimensions: 11.1 x 8.8 x 1.2 inches
List Price: $162.99 
 

Oehler: IBM Cognos TM1 The Official Guide

The only official guide to IBM Cognos TM1. Deliver timely, accurate, and actionable performance management solutions to users across your enterprise. Filled with expert advice from a team of IBM professionals, IBM Cognos TM1: The Official Guide shows you how to deploy and maintain a dynamic planning, forecasting, and scenario analytic solution. Learn the latest Cognos TM1 10.1 best practices on how to model Cognos TM1 cubes, develop highly agile performance management solutions, generate feature-rich reports, and employ dashboards and scorecards. Securing, sizing, and performance tuning are also covered in this IBM-authorized resource. This book can also be used with former TM1 versions.

Key Features
  • Build Cognos TM1 models with cubes, dimensions, rules, and TurboIntegrator processes.
  • Load data and establish workflow using the TurboIntegrator.
  • Model and analyze multidimensional business processes.
  • Develop applications using Excel and Cognos TM1 Web.
  • Manage high user volumes with scaling and concurrency.
  • Assign and enforce roles, privileges, and permissions.
  • Deliver custom reports to end users through dashboards.
  • Use KPIs and balanced scorecards to monitor performance.

Table of contents
Part I: Introduction
  • 1. Challenges to Meeting Enterprise Performance Management Requirements
  • 2. The Promise of In-Memory Analytics with IBM Cognos TM1
  • 3. Evolution of IBM Cognos TM1
Part II: Develop and Manage Cognos TM1 Solutions
  • 4. The T of Cognos TM1
  • 5. Cognos TM1 Building Blocks: Cubes, Dimensions, Elements
  • 6. Building Business Logic: Rules
  • 7. Cognos TM1 Building Blocks: TurboIntegrator
  • 8. Deploying Cognos TM1 Solutions via Microsoft Excel
  • 9. Enhancing the User Experience
  • 10. Under the Hood
  • 11. Data Loading and Scaling
  • 12. User Scaling
  • 13. Cognos TM1 Server in Production
Part III: Business Solutions with IBM Cognos TM1
  • 14. Business Modeling with Cognos TM1
  • 15. Sales and Profitability Analysis
  • 16. Budgeting
  • 17. Costing
  • 18. Production Planning and Costing Analysis
  • 19. Profit and Cash Flow Planning
  • 20. Driver-Based Planning with Rolling Forecast
  • 21. Multiyear Scenario Planning
  • 22. KPIs, Dashboards, and Balanced Scorecards
  • 23. Group Performance Management
  • 24. Risk Management
Index

About the Author
  • Dr. Karsten Oehler is head of the performance management client technical professionals (CTP) with IBM Deutschland GmbH, Frankfurt. He has published four books and more than 130 articles on IT systems for financial management. Dr. Oehler is a visiting lecturer at several universities in Germany.
  • Jochen Gruenes managed the German competence center for Cognos TM1 within the technical sales organization for IBM Deutschland GmbH and has led several projects and workshops on the enhanced uses of TM1.
  • Dr. Christopher Ilacqua is an experienced Cognos TM1 practitioner with over 20 years spent working with TM1 as a customer, OEM Manager, and Director of Product Management & Marketing, helping customers globally seeking to improve their planning, forecasting, and analysis solutions.

Book Details

  • Paperback: 800 pages
  • Publisher: McGraw-Hill Osborne Media; 1 edition (February, 2012)
  • Language: English
  • ISBN-10: 0071765697
  • ISBN-13: 978-0071765695
  • Product Dimensions: 9 x 7.3 x 1.7 inches
List Price: $70.00 
 

Grewal: M: Marketing with Connect Plus 3rd edition

Adding Value to your Marketing Course. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter.

In their 3rd edition of M: Marketing, Grewal and Levy present a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Table of contents
Section 1 Assessing the Marketplace
  • 1. Overview of Marketing
  • 2. Developing Marketing Strategies and a Marketing Plan
  • 3. Marketing Ethics
  • 4. Analyzing the Marketing Environment
Section 2 Understanding the Marketplace
  • 5. Consumer Behavior
  • 6. Business-to-Business Marketing
  • 7. Global Marketing
Section 3 Targeting the Marketplace
  • 8. Segmentation, Targeting, and Positioning
  • 9. Marketing Research and Information Systems
Section 4 Value Creation
  • 10. Product, Branding, and Packaging Decisions
  • 11. Developing New Products
  • 12. Services the Intangible Product
Section 5 Value Capture
  • 13. Pricing Concepts for Establishing Value
Section 6 Value Delivery: Designing the Channel and Supply Chain 
  • 14. Supply Chain Management
  • 15. Retailing and Multichannel Marketing
Section 7 Value Communication
  • 16. Integrated Marketing Communications
  • 17. Advertising, Public Relations, and Sales Promotions
  • 18. Personal Selling and Sales Management

Book Details

  • Paperback
  • Publisher: McGraw-Hill/Irwin; 3 edition (March, 2012)
  • Language: English
  • ISBN-10: 0077632699
  • ISBN-13: 978-0077632694
  • Product Dimensions: 10.8 x 8.8 x 0.7 inches
List Price: $100.00 
 

Petkovic: Microsoft SQL Server 2012 A Beginners Guide 5th Edition

Get up and running on Microsoft SQL Server 2012 in no time with help from this thoroughly revised, practical resource. Filled with real-world examples and hands-on exercises, Microsoft SQL Server 2012: A Beginner's Guide, Fifth Edition starts by explaining fundamental relational database system concepts. Then, you'll learn how to write Transact-SQL statements, execute simple and complex database queries, handle system administration and security, and use the powerful analysis, business intelligence, and reporting tools. XML, spatial data, and full-text search are also covered in this step-by-step tutorial.

Table of contents
Part I: Basic Concepts and Installation
  • Chapter 1. Relational Database Systems: An Introduction
  • Chapter 2. Planning the Installation and Installing SQL Server
  • Chapter 3. SQL Server Management Studio
Part II: Transact-SQL Language
  • Chapter 4. SQL Components
  • Chapter 5. Data Definition Language
  • Chapter 6. Queries
  • Chapter 7. Modification of a Table's Contents
  • Chapter 8. Stored Procedures and User-Defined Functions
  • Chapter 9. System Catalog
  • Chapter 10. Indices
  • Chapter 11. Views
  • Chapter 12. Security System of the Database Engine
  • Chapter 13. Concurrency Control
  • Chapter 14. Triggers
Part III: SQL Server: System Administration
  • Chapter 15. System Environment of the Database Engine
  • Chapter 16. Backup, Recovery, and System Availability
  • Chapter 17. Automating System Administration Tasks
  • Chapter 18. Data Replication
  • Chapter 19. Query Optimizer
  • Chapter 20. Performance Tuning
Part IV: SQL Server and Business Intelligence
  • Chapter 21. Business Intelligence: An Introduction
  • Chapter 22. SQL Server Analysis Services
  • Chapter 23. Business Intelligence and Transact-SQL
  • Chapter 24. SQL Server Reporting Services
  • Chapter 25. Optimizing Techniques for Relational Online Analytical Processing
Part V: Beyond Relational Data
  • Chapter 26. SQL Server and XML
  • Chapter 27. Spatial Data
  • Chapter 28. SQL Server Full-Text Search
Index

About the Author
  • Dusan Petkovic is a professor in the Department of Computer Science at the Polytechnic in Rosenheim, Germany. He is the bestselling author of four editions of SQL Server: A Beginner's Guide and has authored numerous articles for SQL Server Magazine and technical papers for Embarcadero.

Book Details

  • Paperback: 832 pages
  • Publisher: McGraw-Hill Osborne Media; 5 edition (March, 2012)
  • Language: English
  • ISBN-10: 0071761608
  • ISBN-13: 978-0071761604
  • Product Dimensions: 9.1 x 7.3 x 1.8 inches
List Price: $40.00 

Yacht: Computer Accounting with Peachtree Complete 16th edition by Sage Complete Accounting 2012 CD

Carol Yacht’s Peachtree textbook is the market leader because her pedagogy is unmatched—she incorporates real-world businesses; step-by step-directions; numerous screen illustrations; challenging exercises and projects; and a website with additional resources. In Computer Accounting with Peachtree by Sage Complete Accounting 2012, 16th Edition, you learn about the relationship between Peachtree software and fundamental accounting principles, procedures, and business processes. The primary goal is for the student to have a working familiarity with the software after completing the course with this text.

Computer Accounting with Peachtree by Sage Complete Accounting 2012, 16th Edition, teaches you how to use Peachtree Complete Accounting 2012 software. For more than 35 years , Peachtree by Sage has produced award-winning accounting software. Over 6.2 million customers use Sage software products. More than 13,000 employees work for Sage (http://sage.com/ourbusiness/aboutus). The Sage family of software products, which includes Peachtree Complete Accounting, is the leading global supplier of business management solutions and services. For more information about Sage's worldwide community, refer to page xxxii.

In the United States and Canada, Peachtree is used by more than 3.1 million businesses. Each year, tens of thousands of customers choose accountant-recommended Peachtree by Sage for their business needs. Why? Because Peachtree helps you do more to support the success of your business. Industries that use Peachtree include retail stores, healthcare, human resources/payroll, construction/real estate, transport/distribution, payment processing, not-for-profit, manufacturing, public utilities, legal, medical, and accounting firms.

Table of contents
Part 1: Exploring Peachtree Complete Accounting 2012
  • Chapter 1: Introduction to Bellwether Garden Supply 
  • Chapter 2: Vendors 
  • Chapter 3: Customers 
  • Chapter 4: Employees 
  • Chapter 5: General Ledger, Inventory, and Internal Control 
  • Chapter 6: Job Cost 
  • Chapter 7: Financial Statements 
  • Chapter 8: Stone Arbor Landscaping: Time & Billing 
Part 2: Peachtree Complete Accounting 2012 for Service Businesses 
  • Chapter 9: New Company Setup and Beginning Balances 
  • Chapter 10: Maintaining Accounting Records for Services Businesses 
  • Chapter 11: Completing Quarterly Activities and Closing the Fiscal Year 
  • Project 1: Susan Babbage, Accounting 
  • Project 1A: Student-Designed Service Business 
Part 3: Peachtree Complete Accounting 2012 for Merchandising Businesses 
  • Chapter 12: Vendors & Purchases 
  • Chapter 13: Customers & Sales 
  • Chapter 14: Inventory & Services 
  • Chapter 15: Employees, Payroll, and Account Reconciliation 
  • Project 2: Sports Emporium 
  • Project 2A: Student-Designed Merchandising Business 
Part 4: Advanced Peachtree Complete Accounting 2012 Applications 
  • Chapter 16: Customizing Forms 
  • Chapter 17: Import/Export 
  • Chapter 18: Microsoft Word and Templates 
  • Project 3: Chicago Computer Club 
  • Project 4: BR Manufacturing, Inc.
  • Project 4A: Student-Designed Project 
Appendices 
  • Appendix A: Troubleshooting 
  • Appendix B: Accounting Information Systems 
  • Appendix C: Review of Accounting Principles 
  • Appendix D: Glossary

About the Author
  • Carol Yacht is a textbook author and accounting educator. Carol contributes regularly to professional journals and is the Accounting Section Editor for Business Education Forum, a publication of the National Business Education Association. She is the author of Dynamics-GP (Great Plains), Peachtree, Microsoft Office Accounting, QuickBooks, and Excel textbooks; and the accounting textbook supplement, Carol Yacht’s General Ledger and Peachtree CD-ROMs (www.mhhe.com/yacht). Carol taught on the faculties of California State University, Los Angeles; West Los Angeles College; Yavapai College; and Beverly Hills High School. Since 1978, Carol has included software in her classes to help students master accounting.
  • Carol Yacht is an officer of the American Accounting Association’s Two-Year College section and recipient of its Lifetime Achievement Award. She is a member of the Microsoft Dynamics Academic Alliance Advisory Council; served on NBEA’s Computer Education Task Force; worked for IBM Corporation as an education instruction specialist; and is a frequent speaker at state, regional, and national conventions. Carol earned her MA degree from California State University, Los Angeles; BS degree from the University of New Mexico, and AS degree from Temple University.

Book Details

  • Spiral-bound
  • Publisher: McGraw-Hill/Irwin; 16 edition (February 8, 2012)
  • Language: English
  • ISBN-10: 0077634020
  • ISBN-13: 978-0077634025
  • Product Dimensions: 10.9 x 9.1 x 1.4 inches
List Price: $137.19 
 

Scofield: The Social Entrepreneur's Handbook: How to Start, Build & Run a Business That Improves the World

No one knows the business of social entrepreneurship better than Rupert Scofield. Cofounder and president of FINCA International—a nonprofit microfinancing institution with 7,000 employees serving 750,000 customers in 21 countries—Scofield has been a social entrepreneur for 40 years.

In The Social Entrepreneur’s Handbook, Scofield leads you through the entire process of starting up and running a nonprofit, sharing personal success stories and advice on what not to do—valuable lessons he learned the hard way. The process, while risky, isn’t as difficult as you might think. Practically speaking, you need only two things: an idea and a plan. The former comes from you and you alone. This book supplies the latter.

The Social Entrepreneur’s Handbook illuminates the path to building a successful nonprofit from the ground up. You’ll learn how to:
  • Create a realistic plan for getting started in your chosen cause
  • Assemble the perfect team for putting your plan into action—and keeping it rolling in the right direction
  • Develop a business model specifically designed to run a nonprofit organization
  • Keep yourself, your staff, and your cause in solid financial shape
  • One of the many beauties of social entrepreneurship is that it’s never too late to start. You can be right out of school or working in the highest ranks of corporate America. It doesn’t matter. Social entrepreneurship begins with a noble cause, which turns into a passion, and soon becomes a mission worth dedicating your life to.
The Social Entrepreneur’s Handbook is the one and only resource you will need to attain your dream of working full-time in service to others—and making a real, measurable difference in the world.

About the Author
  • Rupert Scofield is president and CEO of FINCA International. Under his leadership, FINCA has grown from 60,000 clients and a loan portfolio of $5 million to more than 750,000 clients and a loan portfolio of more than $300 million. An agricultural economist, Scofield has 30 years’ experience as a social entrepreneur in Africa, Latin America, Eurasia, and the Middle East.

Book Details

  • Hardcover: 272 pages
  • Publisher: McGraw-Hill; 1 edition (March 23, 2011)
  • Language: English
  • ISBN-10: 0071750290
  • ISBN-13: 978-0071750295
  • Product Dimensions: 9.3 x 6.3 x 1 inches
List Price: $28.00 
 

Computing Essentials 2012 Complete 22nd Edition

Your essential guide to computing concepts, Computing Essentials 2012 provides you with a complete learning solution focusing on the most important, essential, and current concepts of information technology. Students are given a streamlined, concise, relevant approach to the fundamental issues surrounding the world of computing through a balance between theory and applied learning of these important topics.

Selected Materials from Microsoft Office 2010: A Lesson Approach - The Lesson Approach Series is designed for students unfamiliar with the Microsoft Office Suite. It is ideal for students who are new to the world of computers, yet in-depth enough to teach and challenge more savvy users. Each lesson contains up to 25 skill-applications and 5 end-of-unit skill-applications that take students from simple to complex situations.

SimNet for Microsoft Office 2010: Office Suite Registration Code - SimNet Online is an online learning system designed to teach and assess student competency in Microsoft® Office 2010 and basic computing concepts. SimNet is an easy and intuitive, true turn-key design. SimNet is scan-able so students can quickly scan the tasks in a lesson to identify the skills they know and the ones they don’t… saving the students time! Then, it’s "Teach Me, Show Me, Let Me Try" philosophy allows students to learn the skills through the best style for them. Students can utilize SimNet beyond the course to obtain the Office skills they need. Moreover, instructors can quickly and efficiently assign content around the needs of their course, edit throughout the semester and copy to multiple sections and instructors! SimNet Online utilizes a completely online, simulated Microsoft Office 2010 requiring only high-speed Internet, Adobe Flash Player, and Internet Explorer or Firefox browser. SimNet Online corresponds to Computing Essentials 2012 Complete Edition and Microsoft Office 2010: A Lesson Approach. This full Office suite version provides everything you need to learn Office 2010 and beyond

Table of contents
  • 1 Information Technology, the Internet, and You
  • 2 The Internet, the Web, and Electronic Commerce
  • 3 Basic Application Software
  • 4 Specialized Application Software
  • 5 System Software
  • 6 The System Unit
  • 7 Input and Output
  • 8 Secondary Storage
  • 9 Communications and Networks
  • 10 Privacy, Security, and Ethics
  • 11 Information Systems
  • 12 Databases
  • 13 Systems Analysis and Design
  • 14 Programming and Languages
  • 15 Your Future and Information Technology
  • The Evolution of the Computer Age
  • The Buyer’s Guide: How to Buy Your Own Microcomputer System
  • The Upgrader’s Guide: How to Upgrade Your Microcomputer System
  • Glossary
  • Credits
  • Index

About the Author
  • Linda O'Leary is a professional trainer in Computing. She has developed training manuals for large corporations, presented seminars on a wide variety of application programs, and has co-authored severalbooks with her husband, Tim.

Product Details

  • Paperback: 544 pages
  • Publisher: McGraw-Hill; 22nd Revised edition (2012)
  • Language: English
  • ISBN-10: 0073516805
  • ISBN-13: 978-0073516806
  • Product Dimensions: 10.7 x 8.4 x 1 inches
List Price: $88.64 
 

Schnepper: How to Pay Zero Taxes 2012: Your Guide to Every Tax Break the IRS Allows!

Hundreds of ways to save BIG MONEY at tax time—updated for 2012!
Fully updated for the new tax year, How to Pay Zero Taxes 2012 reveals all the secrets for keeping as much of your money as the law allows.
How to Pay Zero Taxes 2012 lays out simple strategies that are sure to save you money—this year, next year, and beyond. From converting personal expenses into business deductions to avoiding (or surviving) an IRS audit, Jeff Schnepper’s guide comprehensively covers more deductions than any other tax book, all conveniently organized into six easy-access categories: exclusions, credits, general deductions, “below the line” deductions, traditional tax shelters, and super tax shelters.

New for 2012, complete coverage of:
  • Newtax laws
  • Exemptions, credits, and exclusions
  • Special capital gains and dividends rules
  • Increased IRA and retirement plan limits
  • Job hunting and relocation expenses
  • Theft and casualty losses
  • Child care and elder care 
  • Educational and Roth IRAs

About the Author
  • Jeff A. Schnepper, Esq., is the author of multiple books on finance and taxation, including all twenty-eight previous editions of How to Pay Zero Taxes. He is a financial, tax, and legal advisor for Estate Planning of Delaware Valley and operates a tax, accounting, and legal practice in Cherry Hill, New Jersey. Mr. Schnepper is Microsoft’s MSN MONEY tax expert, an economics editor for USA Today, and tax counsel for Haran, Watson & Company.

Product Details
  • Paperback: 896 pages
  • Publisher: McGraw-Hill; 29 edition (November 10, 2011)
  • Language: English
  • ISBN-10: 0071778756
  • ISBN-13: 978-0071778756
  • Product Dimensions: 9.2 x 7.3 x 1.7 inches
List Price: $20.00

Matthews: Quicken 2012 QuickSteps

Start using Quicken 2012 right away--the QuickSteps way. Color screenshots and clear instructions make it easy to ramp up on the latest release of the #1 personal finance software. Follow along and learn how to balance your checkbook; print checks; pay bills online; reconcile your bank, credit card, and investment accounts; track expenses; budget your money; and plan your financial future. Get up to speed on Quicken 2012 in no time with help from this practical, fast-paced guide.

Use these handy guideposts:
  • Shortcuts for accomplishing common tasks.
  • Need-to-know facts in concise narrative.
  • Helpful reminders or alternate ways of doing things.
  • Bonus information related to the topic being covered.
  • Errors and pitfalls to avoid.

Table of contents
  • Chapter 1. Stepping into Quicken
  • Chapter 2. Personalizing Quicken
  • Chapter 3. Adding More Accounts
  • Chapter 4. Using Quicken Every Day
  • Chapter 5. Taking Control with Quicken
  • Chapter 6. Tracking Your Assets and Liabilities
  • Chapter 7. Keeping Your Records Up to Date
  • Chapter 8. Managing Your Investments
  • Chapter 9. Making Plans for Your Future
  • Chapter 10. Getting Ready for Tax Time
  • Index

About the Author
  • Marty Matthews, co-founder of the bestselling QuickSteps series, has been writing books for more than 20 years. He founded, operated, and sold a software company that developed a complete accounting system. Matthews previously worked for Boeing as vice president of finance. He has used Quicken for personal financial management since its inception.
  • Bobbi Sandberg is a consultant, instructor, and retired CPA who is recognized by Intuit as a Certified Professional Advisor. She teaches at community college and local senior centers and has been training users on Quicken since its first DOS version in the 1980s.

Product Details

  • Paperback: 272 pages
  • Publisher: McGraw-Hill Osborne Media; 1 edition (2012)
  • Language: English
  • ISBN-10: 0071778241
  • ISBN-13: 978-0071778244
  • Product Dimensions: 9.9 x 7.8 x 0.5 inches
List Price: $22.00 
 

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